The objective of this study is to examine the extent of awareness, intention, and behavior among university students in relation to green marketing. It is recognized that the present cohort of students, as well as future generations, will have a substantial impact on shaping the course of the world. The respondents for this study consisted of university students, and the collected data was subsequently analyzed using SPSS (Statistical Package for Social Sciences) 25 in order to test the stated hypothesis. University students exhibit a comprehensive understanding of green marketing and a conscious inclination toward embracing favorable intentions and behaviors in relation to this domain. The results of this study suggest that there exists a statistically significant and positive correlation between individuals’ level of green awareness and their intention to participate in environmentally friendly consumer practices. Furthermore, it has been observed that the intention of consumers to engage in green practices has a noteworthy influence on their subsequent behavior in terms of adopting environmentally friendly behaviors. The findings obtained from studies on green marketing are of utmost importance in offering valuable guidance and orientation toward a future characterized by heightened environmental awareness and sustainability. The novelty of this study is to provide a lucid comprehension of students’ perceptions about green marketing. Several factors can potentially impact the intention and behavior of environmentally conscious consumers, including personal values, social norms, and economic factors. Additional research is necessary in order to obtain a more thorough comprehension of the complexity of these variables, and how they interact to impact consumer behavior.

Purpose: The level of the environment is gradually declining, especially with regard to the serious problem of solid waste. Solid waste segregation-at-source is seen as the most essential approach to helping the natural environment minimize the amount of waste generated before being transferred to waste disposal sites and landfills in many rapidly growing towns and cities in developing countries. However, a number of previous environmental-based research have focused only on the general scope of recycling, sustainable development, and the purchase intention for sustainable food products. This situation has led to useful and relevant information on the research scope of households’ intention to segregate solid waste at source, which remains largely unanswered. The aim of this paper is, therefore, to provide a literature review to develop a novel theoretical framework in understanding the determinants of households’ intention to practise solid waste segregation-at-source. Theoretical framework: The study provides a detailed explanation of the application of the Theory of Reasoned Action, the Fietkau-Kessel Model, the Focus Theory of Normative Conduct, and the Value-Basis Theory to predict the relationship between attitude, subjective norms, environmental concerns, and environmental knowledge of households on intention to practise solid waste segregation-at-source. Design/methodology/approach: This research is descriptive in nature. Findings: A better understanding of the potential mediator and moderator is needed to contribute to the body of knowledge on the causal relationship between the studied variables. In conclusion, the researchers discuss how the framework can be used to address future research implications as more evidence emerges. Research, practical and social implications: The current study is expected to broaden previous research in order to improve general understanding of attitudes and subjective norms towards the specific research scope of solid waste segregation-at-source.

Entering the era of knowledge economy, various academic researches are blossoming under the social environment of double creation, but looking at the disputes of intellectual property cases in recent years, most of them happen in the college students group, the reasons for this phenomenon can be summarized as the blurring of the intellectual property education program, the system is too traditional and conservative, and the teaching concept is thin and so on. In view of this phenomenon, the author proposes to cultivate the intellectual property education of university students in the mode of "three constructions", so as to stimulate the vigor of social innovation and provide theoretical support for the scientific and technological research of university students.

Children have an innate curiosity and desire to explore. Curiosity, easy to ask, good exploration is the age characteristics of children, inquiry is not only the goal of children's scientific learning, but also the way of children's scientific learning. Phenomenon of nature and the real things in life and also children explore the vivid content in the mixed age club, so when mixed age club activities from the Angle of view of the child, with various kinds of way to carry out exploratory area activities, around the child's interest, with the advanced type questions as clues of mixed age club inquiry activity, inspire children's bold, independent to participate in class activities, Really become a small host of activities.

It has become commonplace to describe publicly provided infrastructure as being in a sorry state and to advance public-private partnership as a possible remedy. This essay adopts a skeptical but not a cynical posture toward those claims. The paper starts by reviewing the comparative properties of markets and politics within a theory of budgeting where the options are construction and maintenance. This analytical point of departure explains how incongruities between political and market action can favor construction over maintenance. In short, political entities can engage in an implicit form of public debt by reducing maintenance spending to support other budgetary items. This implicit form of public debt does not manifest in higher interest rates but rather manifests in crumbling bridges and other infrastructure due to the transfer of maintenance into other budgetary activities.