Based on digital technology, the digital economy has typical characteristics of high efficiency, greenness, intelligence, innovation, strong penetration and so on, which can promote the sporting goods manufacturing industry (SGMI) to realize the goal of green development. This study selects panel data from 30 provinces in China over the period of 2011 to 2022. And the green total factor productivity of the sporting goods manufacturing industry (SGTFP) is used to reflect the green development of SGMI. The level of digital economy development (DIG) and the SGTFP are measured by using the entropy method and the Super-SBM model with undesirable outputs. Based on the method of coupling coordination degree model, the coordinated development degree of DIG and SGTFP is analyzed first. Then, by making use of the fixed effect model, intermediary effect model and spatial Durbin model, the influence of DIG on the green development of SGMI and its mechanism are empirically studied. The results show that DIG, SGTFP and the degree of their coupling and coordination are generally on the rise. The benchmark regression results show that the coefficient of DIG on SGTFP is 0.213; that is, the digital economy can significantly promote the improvement of green development in SGMI. According to the analysis of the spatial Durbin model, the impact of the digital economy on SGTFP has a certain spatial spillover, that is, the development of digital economy in the region will have a certain promoting effect on the green development of SGMI in the surrounding region. The intermediary effect model analyzes the influence mechanism and finds that the digital economy mainly boosts SGTFP through green innovation technology and energy consumption structure.

In recent years, the environment in the manufacturing industry has become strongly competitive, which is why companies have found it necessary to constantly adjust their strategies and take actions aimed at improving their performance and competitiveness in a sustainable way to grow and remain in the market. Therefore, this paper aims to present an analysis to explain the current situation in the manufacturing industry in Aguascalientes, Mexico, by means of a survey in which product eco-innovation (PEI), process eco-innovation (PrEI) and organizational eco-innovation (OEI) and its effect on environmental performance (EP) and sustainable competitive performance (SCP) were measured. The results show that (EP) is positively and significantly influenced by (PEI) and (PrEI), while no significant influence is found for (OE). Furthermore, it is confirmed that environmental performance positively and significantly influences (SCP). The findings obtained from this study point to the relevance of promoting eco-innovation activities in the manufacturing sector, as this will ensure sustainable competitiveness.