Since entering the new era, in the face of the changing international situation, China is faced with both development opportunities and challenges. How to cultivate English talents to meet the needs of national development and national rejuvenation in the new era has become an urgent problem to be solved in English education in China. The application of applied linguistics to English teaching in colleges and universities plays a positive role in promoting the innovation of English teaching concept and teaching mode in colleges and universities and the improvement of teaching efficiency and quality. This requires college English teachers to master the relevant concepts and connotations of applied linguistics, and clarify the content scope of applied linguistics and the value of practical application. This paper will focus on the analysis of the current situation of English teaching in colleges and universities, and on the basis of the concept and scope of applied linguistics, put forward some practical application strategies, hoping to provide a reference for the innovation of teaching mode and teaching methods of English curriculum in colleges and universities.

Curriculum ideological and political education is the concretization of cultivating morality and cultivating people. Integrating curriculum ideological and political education into college English teaching is an inevitable trend, and it is of great significance in helping college students establish correct ideological concepts and improve their personality. However, due to the current lack of awareness among college students about the integration of ideological and political education into college English teaching, it is necessary for teachers to fully explore the ideological and political elements in college English, continuously optimize English teaching models, and promote the comprehensive development of college students. Based on this, this article conducts research and analysis on college students' awareness of integrating ideological and political education into college English teaching, in order to provide valuable reference opinions for educators and cultivate more and more outstanding talents for society.

The PBL teaching method emphasizes using specific problems as a guide in practical application, guiding students to achieve better teaching implementation results in practice. The integration of cross-border e-commerce and English teaching is a practical English course content in the teaching of English majors. In the current stage of English course teaching, it is an important method that is innovative and targeted to improve students' English course learning effectiveness. In the specific application process, the application of PBL teaching method requires teachers to provide important support for improving the teaching effectiveness of cross-border e-commerce English courses under the PBL model by building educational and teaching training bases, actively providing sufficient practical education guidance platforms, and emphasizing the innovation and richness of teaching evaluation links.

In the era of rapid information technology development, artificial intelligence (AI) and virtual reality (VR) technologies have gradually infiltrated the field of university English teaching, brought significant applications and impacted to English language learning in listening, speaking, writing, translation, and personalized learning. AI plays a vital role as an auxiliary teaching method in university English instruction, and the integration of VR technology further enhances teaching efficiency. This research will propose relevant recommendations to provide theoretical references for university English education in the age of AI, while also offering insights and guidance to educators in the education industry during the informatization reform of education.

In contemporary English teaching in primary and secondary schools, good use of modern educational technology can greatly improve the efficiency of teachers' teaching and students' learning, especially during the epidemic period, the application of educational technology in teaching has become an indispensable topic. As the guider of students, teachers should have more mature modern education concepts, master various advanced teaching technologies, prevent the use of "formalism" in educational technology, and ensure that network resources can have a positive impact on students' learning efficiency and effect. This paper adopts the methods of field investigation, interview and literature analysis to investigate and study the current situation of the application of modern educational technology in English teaching in Jinhe Middle School in Genhe City, analyze the existing problems, and propose targeted solutions, in order to effectively apply modern educational technology in Jinhe Middle School and improve its English teaching efficiency and effect.

With the continuous development of educational information technology, college English teaching is gradually transitioning to digital and informational. This article discusses and researches the application of educational information technology, the impact of educational information technology on student learning outcomes, changes and reasons in learning methods, and the construction of college English teaching staff under educational information technology. It is believed that conducting effective research on college English teaching under educational information technology will not only help improve the level of college English teaching, but also promote the development of educational informationization.