Research in the field of online advertising has focused on the effect of in-stream ads on viewers’ attitudes and intentions to purchase. However, little is known regarding the crucial role of viewer’s control in terms of the ‘skip ad option’ towards the attitude to purchase. This research aims to investigate the effect of in-stream ads on viewers’ attitudes to purchasing with the moderating role of viewer control. Primary data was collected from respondents of Vehari district of Pakistan through a questionnaire based on 5 points Likert scale. 370 questionnaires were incorporated after excluding the questionnaires having missing values. Structural equation modelling was used through SmartPLS-3 software in testing the hypotheses. The findings reveal that, in-stream (emotional, informational, and entertaining) ads have positive impact on viewers’ attitudes, and viewers’ control moderates the relationship between in-stream ads and viewers’ attitudes towards the ads. Further, viewers’ attitude toward the ads has a significant positive impact on viewers’ intention to purchase. To the best of our knowledge this is one of the first studies that examines the effect of in-stream ads on viewers’ attitudes to purchasing with the moderating role of viewer control in the context of a developing country, like Pakistan.

In this study, the author investigates the evolving role of women in corporate boardrooms historically dominated by men, aiming to discern whether their inclusion merely serves as symbolic representation or carries substantive impact. Using a narrative literature review methodology, the author meticulously examines the historical impediments women faced in leadership positions. The findings suggest that deep-seated societal biases, rather than a lack of capability, traditionally constrained women’s leadership trajectories. While some studies suggest that corporations with genuine gender diversity in leadership may outperform in financial outcomes and innovation, this advantage is not consistently observed across all contexts and industries, necessitating a cautious interpretation of these mixed and context-dependent findings. The study argues that women’s inclusion in boardrooms is a strategic imperative for modern corporations striving for resilience, adaptability, and sustained growth in an intricate global landscape, yet also recommends further research to fully understand the broader impacts of such diversity. Furthermore, the study offers practical strategies for enhancing gender diversity in corporate leadership.

Qatar FIFA 2022 was the first FIFA Football World Cup to be hosted by an Arab state and was predicted by some to fail. However, it did not only succeed but also showed a new display of destination sustainability upon hosting mega-sport events and linked tourism. Yet, some impacts tend to be long-term and need further analysis. The study aims to understand both positive and negative impacts on destination sustainability resulting from hosting mega-sport events, using bibliometric analysis of published literature during the last forty-seven years, and reflecting on the recent World Cup 2022 tournament in Qatar. A total of 2519 sources containing 665 open-access articles with 10,523 citations were found using the keywords “sport tourism” and “mega-sport”. The study found various literature researching the economic impacts in-depth, less on environmental impacts, and much less on social and cultural impacts on host communities. Debates exist in the literature concerning presumed economic benefits and motivations for hosting, and less on actual results achieved. Although World Cup 2022 is considered the most expensive among previous versions, destination sustainability seems to have benefited from the event’s hosting. Socio-cultural impacts of hosting mega-sport events seem to be addressed to an extent in the Qatar version of the World Cup, as well as environmental impacts while creating a unique image for FIFA 2022 and the destination itself. FIFA showcased this as using carbon-neutral technologies to create the micro-climate including perforated walls in the eight state-of-the-art stadiums, with the incorporation of a circular modular design for energy and water efficiency and zero-waste deconstruction post-event. The global event also drew attention and respect to the local community and underprivileged groups such as people with disabilities. Further research is needed to understand the demand-side perspective including the local community of Qatar and the event’s participants, and to analyze the long-term impacts and lessons learned from the Qatari experience.

Fog computing (FC) has been presented as a modern distributed technology that will overcome the different issues that Cloud computing faces and provide many services. It brings computation and data storage closer to data resources such as sensors, cameras, and mobile devices. The fog computing paradigm is instrumental in scenarios where low latency, real-time processing, and high bandwidth are critical, such as in smart cities, industrial IoT, and autonomous vehicles. However, the distributed nature of fog computing introduces complexities in managing and predicting the execution time of tasks across heterogeneous devices with varying computational capabilities. Neural network models have demonstrated exceptional capability in prediction tasks because of their capacity to extract insightful patterns from data. Neural networks can capture non-linear interactions and provide precise predictions in various fields by using numerous layers of linked nodes. In addition, choosing the right inputs is essential to forecasting the correct value since neural network models rely on the data fed into the network to make predictions. The scheduler may choose the appropriate resource and schedule for practical resource usage and decreased make-span based on the expected value. In this paper, we suggest a model Neural Network model for fog computing task time execution prediction and an input assessment of the Interpretive Structural Modeling (ISM) technique. The proposed model showed a 23.9% reduction in MRE compared to other methods in the state-of-arts.

Countering cyber extremism is a crucial challenge in the digital age. Social media algorithms, if designed and used properly, have the potential to be a powerful tool in this fight, development of technological solutions that can make social networks a safer and healthier space for all users. this study mainly aims to provide a comprehensive view of the role played by the algorithms of social networking sites in countering electronic extremism, and clarifying the expected ease of use by programmers in limiting the dissemination of extremist data. Additionally, to analyzing the intended benefit in controlling and organizing digital content for users from all societal groups. Through the systematic review tool, a variety of previous literature related to the applications of algorithms in the field of online radicalization reduction was evaluated. Algorithms use machine learning and analysis of text and images to detect content that may be harmful, hateful, or call for violence. Posts, comments, photos and videos are analyzed to detect any signs of extremism. Algorithms also contribute to enhancing content that promotes positive values, tolerance and understanding between individuals, which reduces the impact of extremist content. Algorithms are also constantly updated to be able to discover new methods used by extremists to spread their ideas and avoid detection. The results indicate that it is possible to make the most of these algorithms and use them to enhance electronic security and reduce digital threats.