Electric cars are manufactured to address environmental problems, reduce dependence on fossil fuels, and nullify climate change. Their production aligns with sustainability objectives by encouraging cleaner transportation options, promoting energy efficiency, and contributing to a transition towards eco-friendly mobility in an answer to global environmental challenges. In Jordan, similar to any international market, car dealers and traders import electric cars. However, the prevailing perceptions and attitudes of Jordanian consumers need strong consideration. Nevertheless, there is still uncertainty and a need for more trust in electric vehicles among Jordanian consumers. Therefore, this research aims to ascertain whether electric cars have a lasting positive perception among Jordanians through an inductive research approach. Employing thematic qualitative analysis, this research is supported by the diffusion of innovation theory. Notably, the research findings provided robust insights, further leading to reinforcing the idea about the pervasive attitudes of Jordanian consumers. Thus, this research concludes that there still needs to be more confidence regarding electric vehicles among most consumers in Jordan. Furthermore, this research offers practical and theoretical contributions to Jordan’s policymakers and electric vehicle companies.

This study looked at how adding augmented reality (AR) to Jordanian fast-food apps during the pandemic impacts brand identity, consumer views, and interactions. It wanted to see if AR strengthens brand connections or leads to brand dilution concerns in the industry. The research utilized a qualitative approach, employing semi-structured interviews with 52 marketing managers from diverse fast-food establishments across Jordan. The study highlighted how mobile apps, especially AR, changed brand interactions in Jordan’s fast-food market. They boosted convenience and engagement but raised worries about food quality and brand dilution due to heavy app use. It stressed the need to balance tech innovation, preserve brand identity, offer personalized experiences, understand user behavior, and tackle app development challenges for better brand loyalty. The research offers practical implications for stakeholders, recommending strategic AR integration, a user-centric approach, cultural sensitivity in tech adoption, and the preservation of emotional connections. It emphasizes the significance of maintaining a delicate balance between leveraging technological advancements and safeguarding the distinctiveness of individual brand identities within an increasingly app-centric landscape. This study uncovers AR’s influence in Jordan’s fast-food scene, highlighting its transformative power and possible drawbacks. It offers practical advice for industry players, guiding them on how to navigate the digital shift without compromising brand integrity or customer connections.

The technological infrastructure is the basis for the successful implementation and operation of information systems in small and medium enterprises. The study aimed to demonstrate the impact of cybersecurity on entrepreneurship strategies in small and medium enterprises. Through technological infrastructure in Balqa Governorate. The study population consisted of small and medium enterprises in Balqa Governorate in Jordan. The study followed the descriptive analytical approach and relied on the questionnaire to collect data. The sample size was 360 individuals were randomly select. The Statistical Package for Social Sciences (SPSS) was use to analyze the data. The study reached a set of results, including that the management of small and medium enterprises is committed to continuous supervision and control of customer information. Dealing with reliable parties to ensure the confidentiality of information, following strict standards for disclosure and circulation of customer data and information based on legal texts. Maintaining the privacy of customers’ financial data, in addition to supporting the successes of individuals based on the personal efforts of employees, providing a suitable work environment for employees, sustaining excellence and achievement, and working to increase awareness among its employees of the importance of innovation and creativity in work. The study recommended that customer data confidentiality should be consider a top priority for small and medium enterprises. The data should be stored in more than one place at the same time, that project websites should follow a privacy policy, and that the customer’s identity should be verify before submitting his data and documents, by involving employees in small and medium enterprises in specialized courses and workshops to demonstrate the importance of data and information confidentiality.

This study investigates the relationship between corporate social responsibility (CSR), capital structure, and financial distress in Jordan’s financial services sector. It tests the mediating effect of capital structure on the CSR-distress linkage. Utilizing a panel data regression approach, the analysis examines a sample of 35 Jordanian banks and insurance firms from 2015–2020. CSR is evaluated through content analysis of sustainability disclosures. Financial distress is measured using Altman’s Z-score model. The findings reveal an insignificant association between aggregated CSR engagement and bankruptcy risk. However, capital structure significantly mediates the impact of CSR on financial distress. Specifically, enhanced CSR enables higher leverage capacity, subsequently escalating distress risk. The results advance academic literature on the nuanced pathways linking CSR to financial vulnerability. For practitioners, optimally balancing CSR and financial sustainability is recommended to strengthen resilience. This study provides novel empirical evidence on the contingent nature of CSR financial impacts within Jordan’s understudied financial services sector. The conclusions offer timely insights to inform policies aimed at achieving sustainable and stable financial sector development.

Despite the existence of a voluminous body of literature covering the impact of infrastructure public-private partnerships (PPPs) on public value within the context of Western countries, scant attention has been paid to this topic in the Middle East. Given that the region has hosted numerous PPP projects that were implemented even without the rudimentary legal and regulatory frameworks considered essential for such projects to succeed, a study of PPPs within that region would thus be particularly useful, since an unpacking of the success factors for PPPs in the Middle East can reveal important practical insights that will advance the knowledge of PPP success factors overall. This paper, therefore, explores the rehabilitation and expansion of Jordan’s Queen Alia International Airport via the PPP route. It finds that the factors contributing to the project’s successful implementation can be categorized into those on the macro level related to political support, and the micro level factors concerned with management of daily activities involved in the partnership between the public and private sectors.

Learning from experience to improve future infrastructure public-private partnerships is a focal issue for policy makers, financiers, implementers, and private sector stakeholders. An extensive body of case studies and “lessons learned” aims to improve the likelihood of success and attempts to avoid future contract failures across sectors and geographies. This paper examines whether countries do, indeed, learn from experience to improve the probability of success of public-private partnerships at the national level. The purview of the paper is not to diagnose learning across all aspects of public-private partnerships globally, but rather to focus on whether experience has an effect on the most extreme cases of public-private partnership contract failure, premature contract cancellation. The analysis utilizes mixed-effects probit regression combined with spline models to test empirically whether general public-private partnership experience has an impact on reducing the chances of contract cancellation for future projects. The results confirm what the market intuitively knows, that is, that public-private partnership experience reduces the likelihood of contract cancellation. But the results also provide a perhaps less intuitive finding: the benefits of learning are typically concentrated in the first few public-private partnership deals. Moreover, the results show that the probability of cancellation varies across sectors and suggests the relative complexity of water public-private partnerships compared with energy and transport projects. An estimated $1.5 billion per year could have been saved with interventions and support to reduce cancellations in less experienced countries (those with fewer than 23 prior public-private partnerships).