With the continuous development of network has also greatly developed, exploring the role of social network relationships and attachment emotions on consumer intention helps community managers to promote community purchases for more consumer. As another core component of social e-commerce, social media influencer also has a significant influence on consumer intention. This study systematically analyzed the effects of social network relationships and social media influencer characteristics on consumer purchase intentions. Introduced consumer attachment and perceived value as mediating variables to construct the research framework of this study. This article adopts quantitative analysis methods to test the research hypotheses proposed. This article collected 600 first-hand data in the form of a survey questionnaire and analyzed the data using AMOS and SPSS statistical software. The empirical analysis in this article confirms that social network relationships has a significant impact on consumer purchase intentions; social media influencer characteristics has a significant impact on consumer purchase intentions; consumer attachment has a significant impact on perceived value;  consumer attachment plays a mediating role in the effect of social network relationships on consumers purchase intentions; perceived value plays no mediating role in the effect of social media influencer characteristics on consumer purchase intentions; perceived value plays a mediating role in the effect of consumer attachment on consumer purchase intentions; consumer attachment and perceived value have a chain mediating role between social network relationships and consumer purchase intentions.

The pressing need to redefine the tourism industry's relationship with nature and local communities has never been more critical. Ecotourism, as a paradigm of sustainable travel, holds transformative potential—not only for preserving our planet's fragile ecosystems but also for fostering local cultural and economic development. In this context, the integration of circular economy principles offers innovative pathways to enhance sustainability across the tourism sector. The application of circular economy frameworks in tourism not only reduces environmental impact but also enhances economic viability by creating closed-loop systems. My interest in this topic stems from a personal conviction: Tourism should leave a positive mark, one that enriches rather than diminishes the destinations we visit. This study delves into how the hotel industry can align itself with ecotourism principles by embracing innovative, sustainable practices that minimize environmental impact while delivering authentic, high-quality experiences for travelers. Through the lens of green energy, resource optimization, and cultural integration, the research demonstrates that sustainability is both an ethical responsibility and a pathway to long-term competitiveness in tourism. By supporting local economies and protecting natural heritage, the industry can shift from being a passive observer of environmental degradation to a proactive steward of change. This work serves as a call to action for stakeholders: Our choices today will define the landscapes and cultural legacies available to future generations.

This study explores the application of the co-design approach in participatory planning for the development of Kambo Tourism Village, located at the intersection of urban and rural areas in Indonesia. By combining the Delphi Consensus Method and Analytic Hierarchy Process (AHP), the study successfully identified and prioritized key aspects in the planning process, with a primary focus on local community participation. The results indicate that the co-design approach is effective in creating a masterplan that not only aligns with the needs and aspirations of the community but also supports the sustainability and inclusiveness of tourism village development. AHP results reveal that local community participation was assigned the highest priority with a weight of 0.35, followed by stakeholder collaboration with a weight of 0.27. Community participation not only contributed to the creation of a well-structured tourism village masterplan but also enhanced human resource quality and strengthened stakeholder collaboration. The impact of this participatory planning process includes increased national recognition for Kambo Village, the village’s success in receiving awards, and local economic growth. Moreover, the study identified a gap between the calculated and expected weights in the AHP process, highlighting the complexity of aligning diverse stakeholder perspectives. These findings offer both practical and theoretical contributions and open opportunities for further research to address the challenges of participatory planning in the context of tourism villages.

The Yangjiabu Kite Festival, originating over 2000 years ago in Shandong Province, China, stands as a testament to the enduring cultural heritage and artistic traditions of kite flying. This research explores the historical origins, cultural symbolism, festival format, community engagement, and international exposure of the Yangjiabu Kite Festival, shedding light on its evolution and impact over time. Findings reveal the festival's deep roots in ancient Chinese traditions, its role as a platform for showcasing cultural diversity and craftsmanship, and its significance in promoting tourism, cultural exchange, and soft power projection for Shandong Province. Lessons learned from the Yangjiabu Kite Festival offer valuable insights for cross-cultural application, event management, cultural diplomacy, and community development. Suggestions for future research include comparative studies, longitudinal assessments, audience research, and policy analysis to further explore the dynamics and implications of cultural festivals in a global context. Overall, the research underscores the importance of cultural festivals as vehicles for cultural preservation, tourism promotion, and intercultural dialogue, fostering mutual understanding and appreciation across borders.

Indonesia, as a maritime country, has many coastal areas with fishing villages that have significant potential, especially in sociological, economic, and environmental aspects, to be developed as models for sustainable development. Indonesia, with its long-standing fishing traditions, showcases the abundant potential and traditional that could help address global challenges such as climate change, rapid urbanization, and environmental and economic issues. This study aims to develop a conceptual model for sustainable cities and communities based on local potential and Wisdom towards the establishment of a Blue Village in the fishing village of Mundu Pesisir, Cirebon, Indonesia. The urgency of this study lies in the importance of developing sustainable strategies to address these challenges in coastal towns. This study involves an interdisciplinary team, including experts in sociology, social welfare, architecture, law, economics, and information technology. Through the identification of local natural and sociocultural resources, as well as the formulation of sustainable development strategies, this study develops a conceptual Blue Village model that can be applied to other coastal villages. The method employed in this study is qualitative descriptive, involving the steps of conducting a literature review, analyzing local potential, organizing focus group discussions, conducting interviews, and finalizing the conceptual model. The study employed, a purposive sampling technique, involving 110 participants. The results of the study include the modeling of a sustainable city and community development based on local potential and Wisdom aimed at creating Blue Villages in Indonesia, and It is expected to make a significant contribution to the creation of competitive and sustainable coastal areas capable of addressing the challenges of climate change and socioeconomic dynamics in the future.