Managing business development related to the innovation of intelligent supply chains is an important task for many companies in the modern world. The study of management mechanisms, their content and interrelations of elements contributes to the optimization of business processes and improvement of efficiency. This article examines the experience of China in the context of the implementation of intelligent supply chains. The study uses the methods of thematic search and systematic literature review. The purpose of the article is to analyze current views on intelligent supply chain management and identify effective business management practices in this area. The analysis included publications devoted to various aspects of supply chain management, innovation, and the implementation of digital technologies. The main findings of the article are as follows: Firstly, the key elements of intelligent supply chain management mechanisms are identified, secondly, successful experiences are summarized and the main challenges that companies face in their implementation are identified. In addition, the article focuses on the gaps in research related to the analysis of successful experiences and the reasons for achieving them.

This paper focuses on the analysis of educational institutions’ communication on social media, with an emphasis on the individual type of content used by these institutions to increase engagement and interaction with current and potential students. The authors examine how educational institutions tailor their communication content on Facebook and Instagram to meet the expectations and needs of their target audience. The analysis includes content evaluation, frequency of posts, user interaction, and integration of multimedia elements. In our research we focused on private school segment from kindergartens, through primary to secondary schools. The paper also presents an analysis of the differences of communication on different platforms (Facebook and Instagram) and their impact on the digital communication strategy of private schools. The results suggest that despite the increasing popularity of Instagram and higher interaction, educational institutions are communicating more on Facebook.

This study investigates the utilization of artificial intelligence (AI) technology to enhance practical content development within the media specialization program at Palestine Technical University, Kadoorie. The primary objective is to examine the extent to which media specialty lecturers employ AI technology in developing practical content. A mixed-methods approach is employed, qualitative data are gathered through in-depth interviews with faculty members to elucidate their perceptions and experiences regarding the integration of AI technology in practical content development. The study aims to provide valuable insights into the benefits and challenges of AI integration in practical content development for media specialization programs The study reveals diverse views on AI integration in media education at Palestine Technical University, Kadoorie. Faculty recognize AI’s benefits like personalized learning and productivity but also express concerns about over-reliance and ethics. Consensus exists on cautious AI implementation to maximize benefits and address drawbacks. Obstacles to AI adoption include cost, skills gaps, and ethical considerations, highlighting the complexity of integration. The study emphasizes a balanced approach, offering insights for enhancing practical content development in media specialization programs at Palestine Technical University, Kadoorie.

Short-form content has the potential for virality and broad sharing, allowing businesses to reach large audiences in a short period of time. This type of content has transformed traditional marketing approaches, capturing the attention and curiosity of Generation Z, thereby leading to the rise of digital marketing. As Generation Z is the next generation of consumers and their purchasing power increases as they enter the workforce, marketers need to understand the factors influencing their attitudes and purchase intentions. This study aims to explore the relationship between the growing presence of short-form advertising content in corporate marketing strategies and consumer behavioral intentions. To achieve this, the sub-characteristics of short-form content were categorized into expertise, ease of use, and entertainment value, while information reliability was set as a mediating variable. Data was collected through a survey of 256 adults residing in Busan and Gyeongnam, and analyzed using SPSS 28.0. The findings of the study revealed that most sub-characteristics of short-form content advertisements positively influenced both recommendation and purchase intentions. Additionally, information reliability was identified as a significant mediating factor between short-form content and consumer behavioral intentions. These results provide important insights for corporate marketers and advertising professionals, as they offer valuable guidance on how to influence consumer purchase intentions effectively.

The South African government has undertaken to expand universal access to Early Childhood Development (ECD) with a particular focus on children from socially disadvantaged communities and with disabilities. This requires training and support of ECD practitioners, such that they are equipped 399with the necessary knowledge and competencies to implement effective teaching and learning approaches at ECD level. This research explored an innovative, inclusive approach to ECD practitioner development in which both Deaf and hearing students were enrolled in an ECD practitioner training program facilitated jointly by New Beginnings (an ECD non-profit training organization) and the Deaf Federation of South Africa (DeafSA). The research scrutinized key aspects of the training program, including how it extended students content knowledge on ECD, their pedagogical knowledge; as well as epistemological access for Deaf students. The findings and conclusions have important implications not only for equipping ECD practitioners with knowledge and skills, but also demonstrates how practitioner training itself can be effectively structured to cater for diversity among trainees.