Employing artificial intelligence technology in developing practical content for media specialization—A case study of Palestine Technical University, Kadoorie

Wafa A. Harb ,Samer Rowaished

doi:10.24294/jipd7810

Home - JIPD - Volume 8 - Issue 13

Submit to JIPD

Journal Browser

Volume | Year

Issue

• Current lssue

View All

News and Announcements

View All

Employing artificial intelligence technology in developing practical content for media specialization—A case study of Palestine Technical University, Kadoorie

Wafa A. Harb

Samer Rowaished

Journal of Infrastructure Policy and Development 2024, 8(13); https://doi.org/10.24294/jipd7810

Submitted：05 Jul 2024

Accepted：30 Sept 2024

Published：07 Nov 2024

Download PDF(435.07KB)

XML

Abstract

This study investigates the utilization of artificial intelligence (AI) technology to enhance practical content development within the media specialization program at Palestine Technical University, Kadoorie. The primary objective is to examine the extent to which media specialty lecturers employ AI technology in developing practical content. A mixed-methods approach is employed, qualitative data are gathered through in-depth interviews with faculty members to elucidate their perceptions and experiences regarding the integration of AI technology in practical content development. The study aims to provide valuable insights into the benefits and challenges of AI integration in practical content development for media specialization programs The study reveals diverse views on AI integration in media education at Palestine Technical University, Kadoorie. Faculty recognize AI’s benefits like personalized learning and productivity but also express concerns about over-reliance and ethics. Consensus exists on cautious AI implementation to maximize benefits and address drawbacks. Obstacles to AI adoption include cost, skills gaps, and ethical considerations, highlighting the complexity of integration. The study emphasizes a balanced approach, offering insights for enhancing practical content development in media specialization programs at Palestine Technical University, Kadoorie.

Keywords

References

Al Jwaniat, M. I., Safori, A., Al-Tahat, K., et al. (2023). Investigating the Approaches to Improve Journalism Practices in Jordan: Data Journalism Perspective. In: Artificial Intelligence (AI) and Finance. Springer. pp. 811–820.

Al Jwaniat, M., Tahat, D., AlMomany, R., et al. (2023). Examining Journalistic Practices in Online Newspapers in the Era of Artificial Intelligence. In: Proceedings of the 2023 International Conference on Intelligent Computing, Communication, Networking and Services (ICCNS); 19–22 June 2023; Valencia, Spain. pp. 183–189.

Alghizzawi, M., Habes, M., Hailat, K. Q., et al. (2024). Understanding the Effectiveness of Digital Media Marketing on Sports Brand Loyalty: A Review. In: Business Analytical Capabilities and Artificial Intelligence-Enabled Analytics: Applications and Challenges in the Digital Era. Springer Nature. Volume 1. 215–225.

Almesafri, A., Habes, M. (2023). Understanding the Use of Artificial Intelligence (AI) for Human Resources in the Dubai Government. In: Digitalisation: Opportunities and Challenges for Business. Springer. Volume 1. pp. 417–428.

Bdoor, S. Y., Habes, M. (2024). Use Chat GPT in Media Content Production Digital Newsrooms Perspective. In: Artificial Intelligence in Education: The Power and Dangers of ChatGPT in the Classroom. Springer. pp. 545–561.

Chan-Olmsted, S. M. (2019). A Review of Artificial Intelligence Adoptions in the Media Industry. International Journal on Media Management, 21(3–4), 193-215.

Mhiripiri, N. (2020). How African economies work: Interactive. Retrieved April 25, 2024, from https://www.researchgate.net/profile/Nhamo-Mhiripiri/publication/340779145_How_African_Economies_Work_INTERACTIVE/links/5e9d83d192851c2f52b2e03b/H w-African-Economies-Work-INTERACTIVE.pdf

Elbasir, M., Elareshi, M., Habas, M., et al. (2021). Media and Non-media Students’ Feedback and Improvement of University Teaching and the Learning Environment. In: Proceedings of the International Conference on Artificial Intelligence and Computer Vision; 28–30 June 2021; Settat, Morocco. pp. 754–765.

Goni, A., Tabassum, M. (2020). Artificial Intelligence (AI) in journalism: Is Bangladesh ready for it? A study on journalism students in Bangladesh. Athens Journal of Mass Media and Communications, 6(4), 209–228.

Habes, M., Alanani, A., Youssef, E., Sharif, H. (2024). Why Do Jordanian Students Prefer Using ChatGPT A Case Study of Higher Education Institutions. In: Artificial Intelligence in Education: The Power and Dangers of ChatGPT in the Classroom. Springer. pp. 127–141.

Habes, M., Ali, S., Elareshi, M., et al. (2021). Understanding Users’ Social TV Content using Artificial Intelligence Approach: A Survey. In: Proceedings of the 2021 International Conference of Modern Trends in Information and Communication Technology Industry (MTICTI); 4–6 December 2021; Sana’a, Yemen. 1–7.

Habes, M., Pasha, S. A., Tahat, D. N.,et al. (2024). Factors Affecting Artificial Intelligence-Enabled Virtual Assistants Incorporation: A Case Study of the Students of Mass Communication. In: Artificial Intelligence-Augmented Digital Twins: Transforming Industrial Operations for Innovation and Sustainability. Springer. pp. 1–12.

Habes, M., Safori, A., Darwish, A.-R. S., et al. (2024). Examination of the Factors Social TV Acceptance Among Arab Students. In: Artificial Intelligence and Economic Sustainability in the Era of Industrial Revolution 5.0. Springer. pp. 1153–1163.

Habes, M., Tahat, K., Tahat, D., et al. (2023). The Theory of Planned Behavior Regarding Artificial Intelligence in Recommendations and Selection of YouTube News Content. In: Proceedings of the 2023 International Conference on Multimedia Computing, Networking and Applications (MCNA); 19–22 Jun 2023; Valencia, Spain. pp. 42–47.

Hansen, M., Roca-Sales, M., Keegan, J. M., King, G. (2017). Artificial intelligence: Practice and implications for journalism. Tow Center for Digital Journalism, Columbia University.

Safori, A., Habes, M., Alzobi, A., Ali, M. (2024). An Analysis of Television News Media and Its Impact on Public Life. In: Artificial Intelligence and Economic Sustainability in the Era of Industrial Revolution 5.0. Springer. pp. 1071–1082.

Serdouk, A., Bessam, A. C. (2023). Bots in Newsrooms: What Future for Human Journalists? Media Watch, 14(1), 100–115.

Tahat, K., Mansoori, A., Tahat, D., Habes, M. (2024). Examining opinion journalism in the United Arab Emirates national press: A comparative analysis. Newspaper Research Journal, 45(3).

Tahat, K., Tahat, D. N., Masoori, A., et al. (2023). Role of Social Media in Changing the Social Life Patterns of Youth at UAE. In: Artificial Intelligence (AI) and Finance. Springer. pp. 152–163.

Previous
article in this issue

Next
article in this issue