Consumers, particularly women, pursue beauty and health in order to uphold their image within society, which has contributed to consistent demand for cosmetics. The cosmetics market, driven by globalization and cultural exchange, sees Thai cosmetics gaining popularity among Chinese women. There has been a significant rise in the popularity of Thai cosmetics, known for their natural ingredients and innovative formulations. With a growing interest in cross-cultural consumer behaviour, particularly in the context of skincare and make-up products, understanding how different age groups perceive and choose Thai cosmetics is crucial for effective marketing strategies. The main issue is the development of consumer preferences over time among Chinese women who have only recently been given the opportunity to choose among many brands. This qualitative study explores the intergenerational differences in Chinese female consumers’ preferences for Thai cosmetics, aiming to uncover rich insights into their perceptions, attitudes, and behaviours. The target population is female Chinese who have visited Thailand and purchased or used Thai-branded cosmetics. Key themes emerge regarding the perception of product efficacy, the cultural authenticity and the role of digital media and trends in influencing product choices. Findings highlight nuanced generational preferences, with older cohorts emphasizing trust and familiarity with established brands, while younger cohorts prioritize innovation, sustainability, and personalized beauty experiences. These insights provide valuable implications for marketers seeking to tailor strategies and product offerings to engage effectively diverse generational segments within the competitive cosmetics market.

The female labor force participation holds significant implications for various aspects of society, the economy, and individual lives. Understanding its significance involves recognizing the multifaceted impact of women’s participation in the workforce. In this context, the current study investigates the factors influencing the female labor force participation rate in Saudi Arabia while using a set of independent variables such as GDP growth, employment-to-population ratio, inflation, urban population growth, tertiary school enrollment, labor force with advanced education, fertility rate, and age dependency ratio, covering a period from 2000 to 2022. The results reveal that the employment-to-population ratio, inflation rate, urbanization, and age dependency ratio have positive and statistically significant impacts on the female labor force participation rate. This research offers valuable insights for formulating policies to foster female empowerment and overcome the obstacles that hinder their economic participation.

This study is based on the theory of planned behaviour, and its aim is to understand the impact of doctoral pursuit intention on the doctoral preparatory behaviour of female teachers in independent colleges in China, as well as to determine the moderating effect of perceived risk between doctoral pursuit intention and doctoral preparatory behaviour. The participants in the study were female teachers from independent colleges in China, who were recruited between February and March 2024 based on convenience sampling. 776 valid questionnaires were obtained, and the data were analyzed using a hierarchical regression method. According to the results, a doctoral pursuit intention has a significant and positive predictive effect on doctoral preparatory behaviour, while the perceived risk has a significant and negative moderating effect between doctoral pursuit intention and doctoral preparatory behaviour. This indicates that female teachers with high doctoral pursuit intention more actively prepare to pursue a doctoral degree when the perceived risk is low, whereas the doctoral preparatory behaviour of those with high perceived risk shows a limited increase as their doctoral pursuit intention increases. Therefore, female teachers’ pursuit of a doctoral degree should be supported on an individual basis and analysed within the broader context of the transformation of independent colleges.

Divorce for female civil servants in Indonesia is more complex than for non-civil servants due to a pseudo-administrative process. This condition requires submitting a written application for divorce permission to their agency and proceeding through multiple lengthy stages. During this process, women must verbally disclose sensitive personal details to state authorities. Failure to obtain written permission or to report the divorce within a specific period can result in disciplinary action. This paper examines how female civil servants protect their privacy while seeking divorce permission, focusing on managing personal information, controlling divorce-related details at work, and handling the information turbulence that arises. The researcher collected data from 12 female civil servants at Indonesia’s Directorate General of Taxes (DGT) who had applied for divorce permission. The findings reveal the subjective experiences and strategies women civil servants use to manage sensitive personal issues. The quasi-administrative nature of the divorce permit process introduces complexities that extend beyond formal procedures. Regulations governing the submission of divorce permits, overseen by government agencies, often add to the burden these women face, neglecting their privacy and psychological well-being. Impartial individuals and gender preferences in the verification team can exacerbate distress. Therefore, revising the divorce permit regulations to enhance privacy and sensitivity is crucial. The study recommends early information about the process and communication training for maintaining privacy.

An important element in dealing with HIV/AIDS is to disclose of its status to others. One of the problems faced by HIV/AIDS sufferers in disclosing their status is finding people they can trust, who can keep information about their HIV/AIDS status and not divulge it to other parties without their permission. Not many people can accept them without prejudice and stigma. This article discusses the communication efforts carried out by female AIDS activists in the community as co-owners who receive information from people with HIV/AIDS and subsequently become confidants and assist them in medical and psychological and social aspects. This study used a qualitative method. Data was collected through in-depth interviews with 9 Community AIDS activist women from 7 regions. The results of the study reveal the process of housewives transforming into community AIDS activists, how they get personal information about the status of HIV/AIDS and eventually become co-owners of information who eventually become confidants, have responsibilities and help people with HIV/AIDS in health, psychological and social aspects.

Purpose: This study explores the impact of quality of life (QoL) on the happiness of female healthcare professionals, focusing on the moderating roles of family dynamics and education. Method: A descriptive and exploratory design was used with data from 503 female healthcare professionals. Various quantitative analyses, including regression and correlation, were conducted using SPSS and AMOS. Findings: The study found a positive relationship between QoL and happiness. Family dynamics and education significantly moderated this relationship, highlighting the influence of these factors on happiness levels. Implications: The research offers insights into the well-being of female healthcare professionals and calls for policies that support QoL through flexible work arrangements and wellness programs, considering diverse family structures and educational backgrounds. Originality: This study provides a focused analysis of the role of family and education in shaping the relationship between QoL and happiness for female healthcare professionals.