To better analyze the tourist experience of the Jinsha Site Museum, this study adopts a mixed research method, combined with questionnaire surveys, interviews, and online review data, to comprehensively analyze the tourist experience from three dimensions: cognition, emotion, and behavior. After statistical analysis of 223 questionnaire surveys and analysis of 530 online comments, it was found that tourists’ overall satisfaction with the Jinsha Site Museum reached 95.3%. In the feedback on interactive exhibitions, 63.8% of tourists hoped to add more interactive elements and technological applications. The above results indicate that the Jinsha Site Museum has been widely recognized by tourists in providing historical and cultural exhibitions and modern facility services. However, to meet the needs of more tourists, museums should consider innovating and upgrading in interactive exhibitions, adding technological interactive elements, and improving the usability and responsiveness of equipment.

In the current era of globalization, the need arises to train individuals who are spiritually enriched, creatively developed, and culturally grounded through the advancement of education and science, as well as through art and culture. These individuals must be capable of integrating artistic creativity into their professional activities. In this context, the issue of fostering values of historical and cultural significance through virtual reality technologies emerges as a novel area of research. The study aims to reveal the essence of the concept “virtual museum” and test the level of perspective art teachers’ readiness for utilizing the virtual museum in their professional activity to foster their cultural values of artic creativity. Employing quantitative and qualitative methods, the study encompassed questionnaires, tests, and assignments administered to 135 university students divided into control and experimental groups. To diagnose students’ readiness to utilize virtual museum technology in their professional activities, three components (motivational, cognitive, and operational), criteria, indicators and levels of readiness were identified. Findings indicate that there is a noticeable difference between the experimental group’s results before and after completing the authors’ elective course titled “Methodology of using the virtual museum”. This demonstrates the effectiveness of this course conducted with the experimental group. The study highlights the importance of perspective art teachers’ acquisition of knowledge, skills and competences necessary to implement the virtual museum method in their teaching activity through the proposed elective course incorporated into the university educational process in order to foster students’ cultural values of artic creativity.

The objective of this article is to examine the provision of temporary exhibitions and events by Slovak museums and galleries, and to highlight their significance in the context of selected performances of these cultural attractions in the tourism sector. The article employs a secondary data analysis of the Ministry of Culture of the Slovak Republic and annual reports from 105 museums and 10 galleries in 2017, as well as 99 museums and 15 galleries in 2022. Correlation and regression analyses were employed to assess the dependence of variables. The results of the analysis confirm a direct, moderate dependence between the number of temporary exhibitions and events and the total number of visitors in museums and galleries. Additionally, the examination demonstrated that the exhibited activity has not had a positive effect on the revenues of museums and galleries. However, with an increasing number of events, their revenues from their own activities grew. The average revenues from one event were found to be higher in museums than in galleries.