Promoting travelling intention within social media is significant for stakeholders to grasp a new tourism market and cultivate a new model for development of tourism industry. This study aims to understand path of destination image affecting travelling intention, and to investigate the mediation role of perceived value, furthermore, to uncover the role of moderator of situational involvement. This paper conducts a survey on tourists visiting Guilin, collecting 435 questionnaires, and uses the structural equation modeling method to explore how the image of the tourism destination affects tourists’ willingness to travel. The research results indicate that cognitive image, emotional image, and projected image all have a significant positive impact on perceived value, perceived value as a significant mediator to bridge the relationship among the destination image and tourists’ travel intention. Furthermore, situational involvement plays a negative moderating role in the mediating effect of emotional value. This study endeavor will serve to enrich the understanding of perceived value theory, destination image theory, and tourism consumer behavior theory. It will also provide theoretical foundations and policy recommendations for guiding tourism consumer behavior, analyzing destination image perception, and destination marketing.

This empirical paper investigates the impact of green brand knowledge, green trust, and social responsibility on consumer purchase intentions within the developing nation of Pakistan. By highlighting the importance of these factors in influencing consumer behavior towards environmentally friendly products, the study aims to address the pressing need to mitigate environmental pollutants. Employing a quantitative research methodology, the study utilizes a questionnaire survey adapted from previous research to gather data. Regression analysis reveals significant and positive relationships between green brand knowledge, green trust, social responsibility, and consumer purchase intentions. Notably, green brand knowledge emerges as the most influential factor in shaping purchase intentions. This study contributes to the existing literature by providing insights into the dynamics of consumer behavior in a developing country context and offers practical implications for managers and decision-makers seeking to align organizational goals with consumer preferences for green brands. The findings underscore the importance of integrating environmental considerations into marketing strategies to meet consumer demand for sustainable products and foster environmental stewardship.

Over the past decade, the integration of technology, particularly gamification, has initiated a substantial transformation within the field of education. However, educators frequently confront the challenge of identifying suitable competitive game-based learning platforms amidst the growing emphasis on cultivating creativity within the classroom and effectively integrating technology into pedagogical practices. The current study examines students and faculty continuous intention to use gamification in higher education. The data was collected through an online survey with a sample size of 763 Pakistani respondents from various universities around Pakistan. The structural equation modeling was used to analyze the data and to investigate how continuous intention to use gamification is influenced by, extended TAM model with inclusion of variables such as task technology fit, social influence, social recognition and hedonic motivation. The results have shown that task technology has no significant influence on perceived usefulness (PU) where as it has a significant influence on perceived ease of use (PEOU). Social influence (SI) indicates no significant influence on perceived ease of use. Social recognition (SR) indicates positive influence on perceived usefulness, perceived ease of use, and continuous intention. The dimensional analysis indicated that perceived ease of use has insignificant influence on perceived usefulness. Both PEOU and PU exhibit positive influence on attitude. Hedonic motivation (HM) and attitude were observed to have a positive influence on continuous intention (CI). Moreover, gamification is found to efficiently and effectively achieve meaningful goals by tapping intrinsic motivation of the users through engaging them in playful experiences.

Participation in the implementation of green values that are becoming a global norm often experiences challenges. In response with trends of social media use, a study of barriers to green product purchase intention among social media users is conducted. By descriptive qualitative approach, three keywords are employed, namely: (1) “barriers to green consumption”; (2) “barriers of purchase intention; and (3) “social media use and barriers to green consumption”. The findings reveal: (1) the study of barriers to green product purchase intention among social media users has been gaining importance for future research; (2) the potential future research area includes: (a) the level of belief in green products purchase intention that explains the rationalization of green consumption (green knowledge); and (b) the use of digital media through the role of social media in promoting green consumption (green promotion). The theoretical implication emphasizes contribution to the theory of sustainable marketing, namely barriers as dynamics of market interactivity that are capable of generating responsiveness leading to business competitiveness. While practical implication is shown in business efforts to transform challenges into opportunity.

This research article explores the intricate relationship between cultural impacts and leadership styles in social science management. It emphasizes the importance of cultural-informed decision-making, highlighting its role in fostering inclusive managerial choices. The study also delves into how diverse leadership styles enhance team dynamics and collaboration, contributing to an innovative work environment. While recognizing the potential benefits, challenges like miscommunications are acknowledged, with recommendations for leadership development programs. The research underscores the significance of leadership flexibility in managing diverse teams. In conclusion, the article emphasizes the positive impact of cultural awareness on decision-making, collaboration, and innovation in social science management.