In the face of growing competition, industrial and commercial firms need more effective strategies to gain competitive advantages. This study investigates the role of enterprise risk management (ERM) as a mediator in highlighting the significance of innovation capability on profitability in industrial and commercial firms listed on the Amman Stock Exchange (ASE). Data were collected from 244 respondents using a standardized questionnaire and analyzed with SPSS software. The results indicate that the innovation capability has an impact on profitability in industrial and commercial firms, as well as their ERM practices. Additionally, ERM mediates the relationship between innovation capability and profitability. Firms that adopt distinctive innovation strategies tend to maintain formal ERM strategies, which in turn enhance market superiority and profitability. This research offers some significant managerial ramifications that may be essential for business owners, executives, and decision-makers involved in the development of firms.

In the rapidly evolving landscape of digital marketing, the influence of social media on consumer behavior has become a focal point of scholarly inquiry. This study delves into the intricate dynamics between social media interaction and the quality of relationships in the context of s-commerce, examining how these interactions impact customer loyalty and purchase intentions. It is imperative to note that while the study does explore the mediating role, it is not the primary focus. The core objective revolves around understanding the nuanced relationships between social media interaction and relationship quality. This clarification ensures a precise delineation of the research scope and objectives. Furthermore, it is worth emphasizing that while the study delves into customer loyalty, this aspect is not explicitly reflected in the title. However, the examination of loyalty remains an integral component of the research, providing a holistic view of customer behavior in the digital marketplace. By addressing the interplay between social media engagement and relationship quality, this study aims to provide valuable insights for businesses navigating the complexities of s-commerce. Through this research, we seek to illuminate the pivotal role of social media interactions in shaping customer-company relationships, thus offering actionable insights for practitioners and enriching the academic discourse in the field of digital marketing.

This paper presents an assessment approach to fostering socioeconomic re-development and resilience in Iraqi regions emerging from the destruction and instability, in the aftermath of the war conflict in Iraq. Focusing on the intricate interplay of logistics infrastructure and economic recovery, the present study proposes a novel framework that integrates general resilience insights, data analytics, infrastructure systems, and decision support from Data Envelopment Analysis (DEA). We draw inspiration also from historical cases on “creative destruction” or “Blessing in Disguise” (BiD) phenomena, like the post-WWII reconstruction of Rotterdam, so as to develop the notion of stepwise or cascadic prosilience, analyzing how innovative logistics systems may in various stages contribute to economic rejuvenation. Our approach recognizes the multifaceted nature of regional resilience capacity, encompassing both static (conserving resources, rerouting, etc.) and dynamic (accelerating recovery through innovative strategies) dimensions. The logistics aspect spans both the supply side (new infrastructure, ICT facilities) and the demand side (changing transportation flows and product demands), culminating in an integrated perspective for sustainable growth of Iraqi regions. In our study, we explore several forward-looking strategic future options (scenarios) for recovery and reconstruction policy factors in the context of regional development in Iraq, regarding them as crucial strategic elements for effective post-conflict rebuilding and regeneration. Given that such assets and infrastructures typically extend beyond a single city or area, their geographic scope is broader, calling for a multi-region approach. By leveraging the extended DEA approach by an incorporation of a super-efficiency (SE) DEA approach so as to better discriminate among efficient Decision-Making Units (DMUs)—in this case, regions in Iraq—our research aims to present actionable and effective insights for infrastructure investment strategies at regional-governorate scale in Iraq, that optimize efficiency, sustainability and resilience. This approach may ultimately foster prosperous and stable post-conflict regional economies that display—by means of a cascadic change—a new balanced prosilient future.