Research on retailers’ behavioral intention and behavior of using the omnichannel ecommerce solution (OES) used the Unified Theory of Acceptance and Use of Technology (UTAUT2) model and supplemented the other factors such as seamless supply, omnichannel integration. Research concerns about behavioral intention and behavior of using OES as this is a global trend; OES has become one of the top priorities for businesses to thrive in the rapidly changing market and retain customers; increasingly high standards are being set for digital experiences. Therefore, retailers must quickly adapt to new trends for sustainable development to keep up with the transformation and increase the use of OES. The results show that effort expectation, social influence, hedonic motive, retailers’ capacity, seamlessly connecting have a positive impact on retailers’ behavioral intention and behavior of using OES. Behavioral intention and favorable conditions have a positive impact on behavior of using OES. Meantime, omnichannel integration have a negative impact on behavior of using OES in Vietnam. This research helps managers and OES providers to develop their skills and expertise, and the study results may prove diagnostically useful to the retailers’ behavioral intention and behavior of using OES.

This paper presents a coupling of the Monte Carlo method with computational fluid dynamics (CFD) to analyze the flow channel design of an irradiated target through numerical simulations. A novel series flow channel configuration is proposed, which effectively facilitates the removal of heat generated by high-power irradiation from the target without necessitating an increase in the cooling water flow rate. The research assesses the performance of both parallel and serial cooling channels within the target, revealing that, when subjected to equivalent cooling water flow rates, the maximum temperature observed in the target employing the serial channel configuration is lower. This reduction in temperature is ascribed to the accelerated flow of cooling water within the serial channel, which subsequently elevates both the Reynolds number and the Nusselt number, leading to enhanced heat transfer efficiency. Furthermore, the maximum temperature is observed to occur further downstream, thereby circumventing areas of peak heat generation. This phenomenon arises because the cooling water traverses the target plates with the highest internal heat generation at a lower temperature when the flow channels are arranged in series, optimizing the cooling effect on these targets. However, it is crucial to note that the pressure loss associated with the serial structure is two orders of magnitude greater than that of the parallel structure, necessitating increased pump power and imposing stricter requirements on the target container and cooling water pipeline. These findings can serve as a reference for the design of the cooling channels in the target station system, particularly in light of the anticipated increase in beam power during the second phase of the China Spallation Neutron Source (CSNS Ⅱ).

Managing the spread of “disinformation” is becoming an increasingly difficult task of our time, with an emphasis on digital marketing and its influence on organizational reputation. This paper aims to analyze the phenomenon of disinformation, with emphasis on the role of digital marketing and the consequent effect on organizational image. Thus, using the systematic literature review methodology, the study defines and categorizes different types of disinformation, namely fake news, misinformation, and propaganda, and how they are spread across different channels. Using the research, it is possible to conclude that digital marketing is more effective in spreading disinformation than traditional media and word-of-mouth; social media management and content marketing are the most effective. The work also evaluates the catastrophic impact of disinformation on an organization’s image, fiscal health, and the trust of its stakeholders. Using the Chi-Square Test for Independence and Logistic Regression, the study determines the factors likely to lead to severe consequences of disinformation campaigns. Last but not least, the paper also suggests ways of preventing the spread of disinformation, which include improved education on the use of digital platforms, better fact-checking systems, and an improved code of ethics in digital marketing.