The education of Chinese language and culture in the teaching of college Chinese can achieve the goal of cultural education and allow students to improve their thinking in the context of cultural learning. Chinese language and culture education in colleges and universities provides new requirements and new goals for college personnel training. In the whole teaching process, it is necessary to pay attention to the cultivation of students’ values and help students establish a correct humanistic spirit. This paper analyzes the value of Chinese language and culture education in colleges and universities, and discusses the teaching reform of “college Chinese” course “based on Chinese language and culture”.

Communicative language is an important part of daily communication, and mastering its usage proficiently can leave a good impression on people. There are significant differences in the greetings between China and Japan. These  differences also reflect the different cultures of the two countries. Focusing on the greetings of the first meeting in daily life, this paper selects TV plays with more daily exchanges, collects language materials of TV play types related to social life, friendship, schools, companies, etc., and makes a comparative analysis of the performance and functions of Japanese and Chinese greetings, and makes a study of Sociolinguistics.

With the continuous development of globalization, communication among countries around the world is increasingly frequent, and multicultural integration has become the mainstream of the development of the current era. Language, as the carrier of multicultural integration, is an important tool to promote international communication and integration, especially English, as an international language with the largest number of users and the widest range, has extensive practicability and communication. With the continuous deepening of China's reform and opening up, communication with foreign countries has become increasingly close. English has become a basic language skill that college students must master proficiently. The transformation of English education is an inevitable trend that conforms to the development of the times. However, in the current process of English teaching in universities, there are outdated educational ideas and methods, and English teaching and cross-cultural awareness cultivation have not been effectively combined, Causing a lack of interest in English among college students, the inability to truly apply learning outcomes to practical situations, and the loss of its true significance in English teaching. This article analyzes the important impact of the current multicultural integration environment on college English teaching, as well as the problems existing in contemporary college English teaching practice, and proposes targeted transformation paths for college English education in the context of multicultural integration.