This study delves into the strengths, weaknesses, opportunities, and threats of aerobics through SWOT analysis. Aerobics offers a comprehensive workout, enhancing students’ physical fitness and promoting overall well-being. Nevertheless, challenges include a lack of awareness among students and potential issues such as insufficient sports skills. Opportunities arise in college physical education courses, serving as an excellent platform for fostering students’ holistic development. However, aerobics faces threats in teaching, such as time constraints and varying student interests. Addressing the actual teaching scenario, corresponding strategies are proposed. Firstly, there is a need to strengthen the promotion and education of aerobics. Secondly, employing a hierarchical, step-by-step teaching approach can elevate students’ motor skills. Additionally, designing engaging and challenging aerobics courses aligned with the characteristics of college physical education helps ignite students’ enthusiasm. Lastly, teachers should flexibly adjust content and methods to ensure effective calisthenics teaching. Through SWOT analysis and the discussion of teaching strategies, this paper aims to offer valuable insights for the aerobics teaching in college physical education classrooms. The goal is to promote students’ all-round development and enhance the overall quality of physical education.

The Hungarian tourism and hospitality industry has faced serious challenges in recent years. The tourism and hospitality sector has been confronted with severe challenges in recent years. Even after the end of the pandemic, the industry has not seen the expected recovery, as rising inflation, declining discretionary income and a lack of foreign tourists have further hampered the industry. The hotel market in Budapest in particular has been significantly affected by these developments. Despite the difficulties, investors continue to see opportunities in the market. One example is the purchase by a group of real estate investors of an under-utilised leisure centre in District VII, which they intend to convert into a hotel. Our study is part of this project and its primary objective is to define the parameters of the future hotel and analyse the market opportunities and challenges. Our research focuses on the hotel market in Budapest and uses methods such as benchmarking, STEEP and SWOT analyses, as well as four in-depth interviews with key players in the market. The benchmarking examined the operations of hotels in the capital, while the in-depth interviews provided practical experience and insider perspectives. On the basis of the interviews and analyses, the study identifies possible directions for improvement and factors for competitive advantage.