“This paper’s purpose l is to determine whether certain firm-specific factors have an influence on the catering theory of dividend in the MENA region.” The catering theory of dividend related to the dividend policy by the different companies used in our paper to explain the decision by managers. The sample includes 600 non-financial firms listed stocks in the Stock Exchange of 6 countries from MENA region during the years 2010–2019. Catering theory explains why managers initiate (continue) to distribute dividends. A high dividend premium encourages managers to increase the level of dividend payment and explains why firms pay dividends or do not pay them thereafter. Investors should increase their demand for dividends to push managers to comply. Investors show their preference for dividend to self control, satisfaction and increase their profit. “This could be the catering incentive of the firm to decide to pay dividends”. Even although the result Investor preference for dividend is explained by different factors related to the firms characteristics from each firms is different from markets, it can be the evidence supporting the catering theory of dividend, not only in well-developed markets, but also in emerging markets such as our country.

Ostensibly, theories from the eastern and western worlds have emphasized different aspects of character, while in India, greater importance is attached to character building. We must understand that character building establishes surroundings for the human being with distinct values and virtues persisting inside him. This study attempts to explain the importance of the character merits of young managers in mitigating volatile, uncertain, complex, and ambiguous (VUCA) challenges encountered in a business journey. This scholarly effort, with a framework of being reflective and expressive, attempts to capture empirical and qualitative data, hence presenting a model and explaining the connection between the character of young managers and VUCA. The authors initially mine on what character implies and how it could be plausibly examined. Character, as a manifestation, is qualitatively distinguished as a sum of one’s bent of mind, embracing the brighter part of good qualities and consolidating a frame to capture the countenance of a genuine personality. We must understand that for organisation’s growth and sustainability, it is vital for the human resources department to maintain a training methodology that is systematic and focused on character building.