The objective of this study is to examine the extent of awareness, intention, and behavior among university students in relation to green marketing. It is recognized that the present cohort of students, as well as future generations, will have a substantial impact on shaping the course of the world. The respondents for this study consisted of university students, and the collected data was subsequently analyzed using SPSS (Statistical Package for Social Sciences) 25 in order to test the stated hypothesis. University students exhibit a comprehensive understanding of green marketing and a conscious inclination toward embracing favorable intentions and behaviors in relation to this domain. The results of this study suggest that there exists a statistically significant and positive correlation between individuals’ level of green awareness and their intention to participate in environmentally friendly consumer practices. Furthermore, it has been observed that the intention of consumers to engage in green practices has a noteworthy influence on their subsequent behavior in terms of adopting environmentally friendly behaviors. The findings obtained from studies on green marketing are of utmost importance in offering valuable guidance and orientation toward a future characterized by heightened environmental awareness and sustainability. The novelty of this study is to provide a lucid comprehension of students’ perceptions about green marketing. Several factors can potentially impact the intention and behavior of environmentally conscious consumers, including personal values, social norms, and economic factors. Additional research is necessary in order to obtain a more thorough comprehension of the complexity of these variables, and how they interact to impact consumer behavior.
Throughout the course of a project cycle, the many phases of project management—including planning, execution, control and monitoring, and ending—are integrated and executed. In modern firms, project management has become the dominant tool for managing change. Best practices have emerged due to global project management practices and company evolution. The primary goal was to investigate how project management approaches affected project performance of the Saudi Arabia Small and Medium Sized Enterprises (SMEs). This study investigated the impact of various project management practices including risk management, communication, leadership, and stakeholder management, on project performance in manufacturing SMEs in Riyadh, Saudi Arabia. A quantitative research methodology was employed, with data collected from 250 employees (i.e., supply chain, finance and R&D managers/supervisors) across 8 SMEs. The results revealed that risk management, leadership practices, and stakeholder management significantly contribute to project performance. Surprisingly, no significant relationship was found between communication practices and project performance. The findings of this study emphasize the importance of effective risk management, strong leadership, and efficient stakeholder management in achieving successful project outcomes. Finance managers and R&D managers in Saudi manufacturing SMEs should lead and engage stakeholders to improve project performance. Supply chain managers must manage risk and maintain stakeholder relationships to avoid disruptions. Communication improvements, despite their small impact, are essential for departmental coordination. Global project management strategies tailored to local culture and business will improve project success.
This study explores the spatial distribution pattern of educational infrastructure development across districts and cities in North Sumatra, identifying significant disparities between urban and rural areas. The study aims to: (1) determine the distribution of educational development across districts and cities, (2) analyze global spatial autocorrelation, and (3) identify priority locations for educational development policies in North Sumatra Province. The methodology includes quantile analysis, Moran’s Global Index, and Local Indicators of Spatial Autocorrelation (LISA) using GeoDa software to address spatial autocorrelation. The results indicate that there are nine areas with a low School Participation Rate Index (SPRI), eleven areas with a low School Facilities and Infrastructure Index (SFII), and eleven areas with a low Regional Education Index (REI). Spatial autocorrelation analysis reveals that SFII shows positive spatial autocorrelation, while SPRI and REI exhibit negative spatial autocorrelation, indicating a high level of inequality between regions. Labuhan Batu Selatan and Labuhan Batu are identified as priorities for the provincial government in overseeing educational development policies.
To achieve the Paris Agreement's temperature goal, greenhouse gas emissions should be reduced as soon as, and by as much, as possible. By mid-century, CO2 emissions would need to be cut to zero, and total greenhouse gases would need to be net zero just after mid-century. Achieving carbon neutrality is impossible without carbon dioxide removal from the atmosphere through afforestation/reforestation. It is necessary to ensure carbon storage for a period of 100 years or more. The study focuses on the theoretical feasibility of an integrated climate project involving carbon storage, emissions reduction and sequestration through the systemic implementation of plantation forestry of fast-growing eucalyptus species in Brazil, the production of long-life wood building materials and their deposition. The project defines two performance indicators: a) emission reduction units; and b) financial costs. We identified the baseline scenarios for each stage of the potential climate project and developed different trajectory options for the project scenario. Possible negative environmental and reputational effects as well as leakages outside of the project design were considered. Over 7 years of the plantation life cycle, the total CO2 sequestration is expected to reach 403 tCO2∙ha−1. As a part of the project, we proposed to recycle or deposit for a long term the most part of the unused wood residues that account for 30% of total phytomass. The full project cycle can ensure that up to 95% of the carbon emissions from the grown wood will be sustainably avoided.
Mangrove forests are vital to coastal protection, biodiversity support, and climate regulation. In the Niger Delta, these ecosystems are increasingly threatened by oil spill incidents linked to intensive petroleum activities. This study investigates the extent of mangrove degradation between 1986 and 2022 in the lower Niger Delta, specifically the region between the San Bartolomeo and Imo Rivers, using remote sensing and machine learning. Landsat 5 TM (1986) and Landsat 8 OLI (2022) imagery were classified using the Support Vector Machine (SVM) algorithm. Classification accuracy was high, with overall accuracies of 98% (1986) and 99% (2022) and Kappa coefficients of 0.97 and 0.98. Healthy mangrove cover declined from 2804.37 km2 (58%) to 2509.18 km2 (52%), while degraded mangroves increased from 72.03 km2 (1%) to 327.35 km2 (7%), reflecting a 354.46% rise. Water bodies expanded by 101.17 km2 (5.61%), potentially due to dredging, erosion, and sea-level rise. Built-up areas declined from 131.85 km2 to 61.14 km2, possibly reflecting socio-environmental displacement. Statistical analyses, including Chi-square (χ2 = 1091.33, p < 0.001) and Kendall's Tau (τ = 1, p < 0.001), showed strong correlations between oil spills and mangrove degradation. From 2012 to 2022, over 21,914 barrels of oil were spilled, with only 38% recovered. Although paired t-tests and ANOVA results indicated no statistically significant changes at broad scales, localized ecological shifts remain severe. These findings highlight the urgent need for integrated environmental policies and restoration efforts to mitigate mangrove loss and enhance sustainability in the Niger Delta.
Using the Resource Advantage Theory approach, this research aims to examine the gap between entrepreneurial opportunities and marketing performance, with market-based innovation capability acting as a mediating variable. The data collection method used non-probability sampling with a purposive sampling technique. The data that was eligible to be processed were 250 respondents. Hypothesis testing was used using the AMOS application. The research results show that market-based innovation capability can improve marketing performance as a mediating variable. In addition, market penetration strength can also improve marketing performance. As a strategic variable, market-based innovation capability (MBIC) converts entrepreneurial opportunities into competitive advantages relevant to market needs. In addition, business actors become more adaptive and responsive to market dynamics, increasing competitiveness sustainably. MBIC, rooted in the Resource Advantage Theory of competition, contributes to developing market-based innovation strategies in the UMKM sector.
Copyright © by EnPress Publisher. All rights reserved.