The objective of the study was to analyze green marketing in the promotion of environmentally responsible and sustainable practices in the development of resilient infrastructure in Peru. The methodology used was qualitative and interpretative, the documentary design based on the systematic review of scientific literature. The PRISMA model was applied for the selection of units of analysis, resulting in 36 articles out of an initial total of 950. Content analysis was used to examine the documents, following a detailed procedure that included the use of Grounded Theory to categorize and analyze the data. The results highlighted the importance of integrating green marketing and sustainable practices into resilient infrastructure planning and development. Key strategies were identified that include promoting environmental responsibility, adopting sustainable technologies in construction, and implementing policies that foster urban resilience and sustainability. The findings highlight the adoption of a comprehensive approach that combines green marketing with resilient infrastructure planning and development to address environmental challenges and promote sustainable development in Peru.

This article presents a bibliographic review on the evolution of Geographic Information Systems (GIS) and their integration in the social sciences, which is important because the interrelation of these areas contributes to the knowledge of the people. In this sense, the objective was to contribute to the university academic knowledge, through the compilation, classification, analysis and synthesis of scientific works according to the subject treated. For this purpose, the historical, synthetic, dialectical, and analytical methods were used, with a descriptive and documentary type of research, obtaining as a result that the GIS are very useful in different fields of social sciences, ranging from archeology to sociology, including specific topics such as economics and criminology.

 Landscape architects, who guide planning and design decisions by understanding the socio-cultural expectations, functional needs, and social behaviors of the community, create ideal spaces for people by integrating natural, social, cultural, and aesthetic factors with a holistic design approach in urban public areas. Public open green spaces are important urban areas that have a positive impact on people’s physical, mental, and emotional health. In this context, the concept of personal space, its impact on individuals, and related perception studies have been examined. In landscape design, criteria that affect individuals’ personal space distances and personal space perceptions have been identified, providing a basis for sustainable landscape design projects in public open and green spaces.

A salinity gradient solar pond (SGSP) is a large and deep artificial basin of layered brine, that collects and stores simultaneous solar energy for use in various applications. Experimental and theoretical studies have been launched to understand the thermal behavior of SGSPs, under different operating conditions. This article then traces the history of SGSPs, from their natural discovery to their current artificial applications and the progress of studies and research, according to their chronological sequence, in terms of determining their physical and dynamic aspects, their operation, management, and maintenance. It has extensively covered the theoretical and experimental studies, as well as the direct and laboratory applications of this technology, especially the most famous and influential in this field, classified according to the aspect covered by the study, with a comparison between the different results obtained. In addition, it highlighted the latest methods to improve the performance of an SGSP and facilitate its operation, such as the use of a magnetic field and the adoption of remote data acquisition, with the aim of expanding research and enhancing the benefit of this technology.

As Saudi Arabia embarks upon a transformative economic journey under the umbrella of its Vision 2030 and National Transformation Plan, the Saudi government plans to implement various initiatives to engage the private sector in meeting new national development goals, including the provision of 1600 schools through the public-private partnership (PPP) route. This article provides an international outlook and review of the use of PPPs to deliver school infrastructure and analyzes Saudi Arabia’s potential to implement this promising program. Effective use of the PPP model can guarantee the timely provision of schools and other infrastructure projects that could fulfill the vision of Saudi Arabia’s political leadership, potentially serving as a catalyst and blueprint for other Gulf states. The case study argues that, while Saudi Arabia’s schools’ program enjoys significant political support, its government needs simultaneously to pursue the parallel objective of developing the necessary institutional, legal, regulatory, and supervisory frameworks essential for successful PPP projects globally. The article concludes with recommendations to mitigate existing challenges and foster the involvement of the private sector in education sector development.

In the 21st century, brand communication has been significantly transformed through the interaction of users and artificial intelligence (AI), who co-create and recreate texts in digital environments. This evolution challenges traditional disciplines and roles, opening new perspectives for textual production on multiple platforms. The study examines the current state and application of the textual component in brand communication, exploring its disciplinary foundations, rhetorical traces, and research methodologies. To this end, a content analysis of 97 relevant publications from 2000 to 2024 was conducted, selected for their impact on the field of brand communication and following the guidelines established in the PRISMA statement. The results identified three sources of textual creation: Organization, users and algorithms. In addition, persuasion and sentiment take precedence at the rhetorical level, while data mining stands out in message analysis. In conclusion, the advertising text, which previously prevailed in brand communication with corporate authorship, formal prefiguration and a closed entity, now expands in a media and networked context. This text originates from a multiplicity of human and automated sources, overlapping rhetorical phases and fluid textualities. The shift implies a transition from unidirectional communication, characterized by repeated impacts, to multidirectional communication with spiraling trajectories and iterative adjustments. This challenges the boundaries of genres and formats, merging the persuasiveness of rhetoric and the imagination of storytelling. This situation demands commercial policies that integrate new professionals and roles, in partnership with the educational sector, and that address copyright with AI and users.