Tourism stands as a cornerstone industry, experiencing continual expansion within the global economy, and is increasingly acknowledged for its crucial role as an economic catalyst. The convergence of the tourism sector with the film culture industry amplifies the economic advantages of regions and enriches cultural narratives while bolstering the international resonance of regional brands. This study examines the promotional efficacy of adapted films in fostering the development of local tourism sectors. It investigates the impact of adapted films on the development of local tourism economy and provides a new analytical perspective to describe their specific contribution to the tourism economy. Empirical findings underscore that adapted films imbued with regional nuances substantially augment local tourism revenue, catalyzing the growth of the tourism sector. This highlights the capacity of adapted films to amplify regional exposure, nurturing the expansion of the local tourism economy. The findings of the study reveal that the promotional impact of adapted films on local tourism sectors is more pronounced in less developed regions than in more developed regions. Moreover, areas with limited transportation infrastructure witness a heightened promotional effect from the film industry. Rigorous robustness and endogeneity tests corroborate the reliability of these findings.

The soundscape studied has gained increasingly frequent attention across multiple disciplines, especially in tourism and leisure domain. While it has already indicated a unique soundscape provides dynamic and memorable tourism experiences, a clearly mapped perspective across different segmentations of soundscapes, both natural and acoustically created, remains missing. Therefore, a comprehensive mapping and review of soundscape studies is imperative to understand its implications for potential inbound tourism research in future. This article aimed to explore potential soundscape studies by assessing trends and developments in recent decades (2013–2023). We applied a bibliometric approach, using a PRISMA framework and under NVivo 12 Plus, VOSViewer, and Biblioshiny-R-Studio software as analytical tools. Significant yield discoveries showed that tourism soundscape research is undergoing steady growth, as evidenced by quantity of publications and citation trends. Single and multi-country international collaborations characterized by soundscape outreach research playing an influential role were highlighted. We identified multiple research themes, such as anthropogenic noise and music heritage, and pointed out how we approached this research from two perspectives: environmental/natural and manufacturing/acoustics. In our review, several keywords and predominant themes were identified, which suggested soundscape studies have recently become an increasingly popular topic in tourism research. The broad spectrum of key themes, such a tourism, tourists, sustainability, areas, and development perspectives, are evidence points of significant diversity in these topics. Most importantly, our research offers significant theoretical and conceptual implications for future direction of soundscape studies. We identified three originality main focus domains in soundscape tourism research: urban and natural environments, technological advancements, and tourists’ perceptions and behaviors.

This study explores how demographic factors shape perceptions of celebrity and influencer marketing in the context of promoting cryptocurrencies, particularly in the tourism sector. It evaluates whether such marketing strategies effectively promote cryptocurrencies and how their impact varies across demographic groups. By analyzing responses from a sample of 161 predominantly young and educated respondents, the study uses statistical methods to identify differences in perceived marketing effectiveness based on age, gender, and other demographics. Findings reveal no significant demographic differences in effectiveness; instead, the study underscores the importance of universal marketing qualities, such as authenticity, credibility, and relevance. These results suggest the need for inclusive marketing strategies that foster trust and transparency. Additionally, the study highlights avenues for future research, including cultural and ethical considerations, to refine marketing approaches and develop innovative campaigns that drive cryptocurrency adoption and trust in the tourism industry.

Tourist visits to a destination or attraction as a result of the destination being featured on television, video, or the cinema screen were the ones, that stimulated the creation and development of film tourism, which quickly established itself in global conditions. The main objective of the paper was focused on the identification and the perception of the conditions of film tourism development in Slovak republic. So far, a lot of film production has been realized in the country, but this potential has not yet been properly used for the creation of tourism products. Implementation of the study from a methodological point of view took place using several research methods. The pilot scientific abstraction of the issue was followed by the analysis of film conditions in the territory of Slovak Republic and their categorization. The given starting points were followed by the implementation of questionnaire research, the results of which were verified using several research methods such as Doornik-Hansen test, Kruskal-Wallis test. The results of the questionnaire research show a significant positive perception of the potential of filmmaking as a significant factor in the creation of new tourism products. At the same time, they identify key destinations that could potentially become objects of product realization. Due to the fact that this issue has not received adequate attention in domestic conditions, the study brings a new, more comprehensive view of the topic and emphasizes the power of the potential for further development.

The objective of this article is to examine the provision of temporary exhibitions and events by Slovak museums and galleries, and to highlight their significance in the context of selected performances of these cultural attractions in the tourism sector. The article employs a secondary data analysis of the Ministry of Culture of the Slovak Republic and annual reports from 105 museums and 10 galleries in 2017, as well as 99 museums and 15 galleries in 2022. Correlation and regression analyses were employed to assess the dependence of variables. The results of the analysis confirm a direct, moderate dependence between the number of temporary exhibitions and events and the total number of visitors in museums and galleries. Additionally, the examination demonstrated that the exhibited activity has not had a positive effect on the revenues of museums and galleries. However, with an increasing number of events, their revenues from their own activities grew. The average revenues from one event were found to be higher in museums than in galleries.