This article delves into the application of blockchain technology in enhancing intellectual property (IP) protection within the e-commerce sector, providing a comprehensive analysis of its future prospects. By examining the core characteristics and working principles of blockchain, the paper reveals the unique advantages it offers in strengthening IP protection for e-commerce. The article elaborates on how blockchain’s features of decentralization, data immutability, and timestamping contribute to a secure, transparent, and efficient IP protection mechanism in the e-commerce field. Furthermore, the paper discusses the practical application of blockchain technology in IP registration, management, transaction, and rights protection, highlighting its significant impact on security traceability, transaction cost reduction, and efficiency improvement. Lastly, the article anticipates the future role of blockchain technology in IP protection in e-commerce and believes that with continued technological advancements and enhanced policy support, blockchain will play an increasingly pivotal role in this domain. The paper also proposes potential challenges and solutions that require attention, aiming to foster the healthy and sustainable development of blockchain technology.

This study aims to identify the impact of inheritance literacy, inheritance socialization, inheritance stress, and peer influence on the inheritance behaviors among FELDA communities in Malaysia. Inheritance literacy pertains to individuals’ comprehension of wealth transfer and estate planning, while peer influencer evaluates friends’ impact on inheritance attitudes; inheritance socialization explores family interactions’ role in shaping inheritance attitudes, and inheritance stress measures emotional strain in inheritance matters, with inheritance behaviors encompassing asset management and wealth transfer decisions for future generations by individuals and families. Understanding inheritance behaviors is crucial, as it helps individuals depict their inheritance knowledge and attitudes toward FELDA inheritance better, fostering a more favorable inheritance attitude. Through self-administered survey questionnaires, data related to FELDA communities are obtained using convenience sampling from 413 respondents. This study applies Partial Least Squares Structural Equation Modeling (PLS-SEM) technique to test the research hypotheses. The present study’s outcome confirms that two determinants, which are inheritance literacy and inheritance socialization significantly influence the inheritance behavior of FELDA communities. However, inheritance stress and peer influence determinants have statistically insignificant influence inheritance behavior. This study’s theoretical framework enriches the discussions on wealth management and financial behavior by refining and expanding upon existing financial behavior theories to incorporate inheritance-specific behaviors. The present study is exclusive in its effort to ascertain the relative importance of both inheritance behavior and the FELDA communities. This paper will assist the government, inheritance service providers, and policymakers in offering innovative economic schemes and designing policies that may enhance the inheritance behavior wellbeing of FELDA communities. This article also provides a roadmap to guide future research in this area.

This study employed a deductive approach to examine external HRM factors influencing job satisfaction in the post-pandemic hybrid work environment. Explores the intermediary functions of age, gender, and work experience in this particular environment. The data-gathering procedure consisted of conducting semi-structured interviews with carefully chosen 50 managers representing various sectors, industries, organizations, and professions. The applied approach was adopted to allow a systematic and unbiased investigation of the mediating variables. The study used SPSS 25 and Smart PLS 4 to analyze the model, enhancing understanding of HRM challenges in a constantly evolving workplace. The findings offer valuable insights for HR experts and businesses, highlighting the value of comprehending what methods HRM components influence job satisfaction to optimize employee well-being and productivity. The study provides applied recommendations designed for enhancing employee contentment in the AI-evolving professional atmosphere, shedding light on the importance of supportive leadership strategies, particularly during AI-triggered downsizing. Additionally, we welcome a new era to push forward in integrating and managing AI tools and technologies to automate decision-making and data processing. Results propose that Exogenous influences of human resource management (HRM) influence manager job satisfaction considerably. Specifically, downsizing caused by AI was found to have negative consequences, whereas diversity and restructuring have favorable effects. Gender was recognized as a crucial factor that influences outcomes, then age and years of experience have the most visible effect.

The global increase in organic food consumption underscores the need for in-depth research to understand the determinants of consumer purchase intentions towards organic products. Hence, this study aims to investigate the factors influencing the consumer purchase intentions towards organic food through an analysis involving 274 participants. Additionally, it also explores the mediating and moderating effects of attitudes and environmental concerns on the purchasing intentions towards organic food, providing insights in how these psychological and environmental factors influence consumer behavior. Using a quantitative method, data was gathered from the South Korean cities of Jinju and Changwon. However, analysis was performed through Partial Least Squares Structural Equation Modeling. The research findings illustrate that subjective norm, perceived behavioral control, and ethical consciousness significantly influence attitudes towards purchase intentions of organic foods. Moreover, the results indicate that attitude positively influenced consumer purchase intention towards organic food. Results reveal that attitude serves as a mediator in the relationship between subjective norms and consumer purchase intentions for organic food. Similarly, Likewise, attitude mediates the connection between perceived behavioral control and consumer purchase intention towards organic food. Additionally, the results indicate that attitude mediates the relationship between ethical consciousness and consumer purchase intention towards organic food. Furthermore, environmental concerns are found to significantly moderate the association between attitude and consumer purchase intention towards organic foods. The insights garnered from this study shed light on consumer intentions to purchase organic foods, equipping stakeholders such as marketers, retailers, and producers with valuable insights for creating effective marketing strategies aiming at promotion of these products. This research serves as a pivotal resource for developing targeted approaches to enhance the market share and consumption of organic foods.

This study aims to identify the causes of delays in public construction projects in Thailand, a developing country. Increasing construction durations lead to higher costs, making it essential to pinpoint the causes of these delays. The research analyzed 30 public construction projects that encountered delays. Delay causes were categorized into four groups: contractor-related, client-related, supervisor-related, and external factors. A questionnaire was used to survey these causes, and the Relative Importance Index (RII) method was employed to prioritize them. The findings revealed that the primary cause of delays was contractor-related financial issues, such as cash flow problems, with an RII of 0.777 and a weighted value of 84.44%. The second most significant cause was labor issues, such as a shortage of workers during the harvest season or festivals, with an RII of 0.773. Additionally, various algorithms were used to compare the Relative Importance Index (RII) and four machine learning methods: Decision Tree (DT), Deep Learning, Neural Network, and Naïve Bayes. The Deep Learning model proved to be the most effective baseline model, achieving a 90.79% accuracy rate in identifying contractor-related financial issues as a cause of construction delays. This was followed by the Neural Network model, which had an accuracy rate of 90.26%. The Decision Tree model had an accuracy rate of 85.26%. The RII values ranged from 68.68% for the Naïve Bayes model to 77.70% for the highest RII model. The research results indicate that contractor financial liquidity and costs significantly impact construction operations, which public agencies must consider. Additionally, the availability of contractor labor is crucial for the continuity of projects. The accuracy and reliability of the data obtained using advanced data mining techniques demonstrate the effectiveness of these results. This can be efficiently utilized by stakeholders involved in construction projects in Thailand to enhance construction project management.

Resilient marketing in hotel enterprises is a research area that has not been systematically explored. This study is based on the 4Ps theory to conduct a systematic theoretical study of resilient marketing in hotel enterprises and promote the application of resilient marketing in hotel enterprises. Data were collected from Chinese hotel employees (n = 501) through an online survey. Data were analysed using SPSS and AMOS software. confirmatory factor analysis (CFA) combined with structural equation modelling (SEM) was used to explore hotel employees’ perceptions of resilient marketing in hotel companies. The findings suggest that the concept of resilient marketing, constructed through the four dimensions of resilient products, resilient prices, resilient price, and resilient promotions, is better able to help hotel enterprises withstand crises. This study contributes to understanding how Chinese hotel enterprises use the concept of resilient marketing to withstand crises, such as positively adapting to market changes, collaboratively responding to market competition, and resisting and reversing crises situation. It has important theoretical value and practical significance for constructing a theory of resilient marketing for hotel enterprises, promoting the practical development of resilient marketing for hotel enterprises.