This research was conducted with the intention of investigating and analyzing the factors that influence the views that consumers have of advertising on social media platforms. The goal of this study is to look at the many ways that new media ads affect consumers’ purchasing behavior. An evaluation of the validity and reliability of the measures has been carried out with the assistance of confirmatory factor analysis. In addition, the quantitative research approach makes use of both simple random sampling and statistical sampling. The information was gathered via the use of a questionnaire that was issued to fans of new media. Using a Likert scale with five points, the questionnaire’s questions were evaluated to ensure that they were appropriately worded. The total sample size that is employed is 359. The purchase behavior of consumers of new media has been evaluated based on five variables, including the ability to attract attention, provide amusement, establish legitimacy, emphasize creative character qualities, and evoke emotional appeal. The objective of this study paper is to investigate the impact that advertisements broadcast via new media have on consumers’ decision-making processes regarding the acquisition of goods and services. The research’s findings show that when consumers are weighing their options for purchase, advertisements having the largest impact on their purchasing decisions in new media. With the goal of offering important insights into the new media advertising industry, the author seeks to link these results with pertinent ideas from the theoretical framework.

The discourse on advocacy planning involving actors has not explicitly addressed the question of who the actor advocate planner is and how an actor can become an advocate planner. This paper attempts to exploring the actor advocate planner in the context of Regional Splits as, employing social network analysis as a research tool. This research employs an exploratory, mixed-methods approach, predominantly qualitative in nature. The initial phase entailed the investigation and examination of qualitative data through the acquisition of information from interviews with key stakeholders involved in Regional Splits, including communities, non-governmental organizations (NGOs), governmental entities, and political parties. The subsequent phase utilized quantitative techniques derived from the findings of the qualitative analysis, which were then analysis into the Gephi application. The findings indicate that the Regional Splits the Presidium Community represents civil society and political parties serve as crucial advocate planners, facilitating connections between disparate actors and promoting Regional Splits through political parties.

Weather and climate services are essential tools that help farmers make informed choices, such as choosing appropriate crop varieties. These services depend considerably on the availability of adequate investments in infrastructure related to weather forecasting, which are often provided by the State in most countries. Zimbabwean farmers generally have limited access to modern weather and climate services. While extensive attempts have been made to investigate farmers’ socioeconomic factors that influence access to and use of weather and climate services, comparative political economy analysis of weather and climate service production and use is limited. To address this knowledge gap, this study examines the production, dissemination, and usage of modern seasonal weather services through a political economy analysis perspective. The findings of this study highlight considerable discrepancies in access and use of seasonal weather forecasts between male and female farmers, those who practise African Traditional Religions versus Christians, and the minority group (Ndau tribe) and the majority group (Manyika tribe). This result suggested the presence of social marginalization. For example, minority Ndau members living in remote areas with limited radio signals and a weak mobile network have limited access to modern seasonal weather forecasts, forcing them to rely much more on indigenous weather forecasts. Further, due to unequal power relations, a greater proportion of male farmers participated in agricultural policy formation processes than their female counterparts. To promote inclusive development and implementation, deliberate efforts need to be made by State authorities to incorporate adherents of African traditional religions, members of minority tribes and female farmers in agricultural policymaking processes, including seasonal weather forecast delivery policies. Further, the study suggests the relaxation or elimination of international sanctions on Zimbabwe by the European Union, United Kingdom and the United States of America, given that they are considerably affecting marginalized groups of farmers in their climate change adaptation practices, including the use of modern weather and climate services. The vast majority of these marginalized farmers never benefitted from the land reform programme and were also not responsible for the design and implementation of this programme which triggered these sanctions.

Green cosmetics made from organic ingredients are becoming increasingly popular due to their environmentally friendly nature. However, research on consumer behavior towards green cosmetics is rare, especially in developing countries like Pakistan. Previous studies have primarily focused on female consumers, and little is known about the behavior of male consumers. Therefore, this research aims to investigate the behavior of both male and female consumers towards green cosmetic products and analyze the factors that affect their purchase behavior. This study employs a quantitative approach with deductive reasoning and collects data through a questionnaire from major cities in Pakistan. The study finds that eco-awareness, social influence, price-quality instructions, health consciousness, and the need for uniqueness significantly influence consumer purchase behavior when buying green cosmetics. Interestingly, price sensitivity does not significantly affect consumer purchase behavior as consumers are willing to pay for high-quality green cosmetics. Based on the findings, the study recommends promoting eco-awareness and health consciousness among consumers through educational campaigns and workshops launched by the government and the private sector. Future research can explore factors such as age, gender, and specific generations like millennials and Generation Z, as well as packaging, branding, and product design to promote environmentally friendly and health-conscious products. Additionally, comparative studies between countries can identify universal and region-specific factors, and examining the overall impact of green cosmetic products on the environment can highlight areas for improvement in sustainability.

This research examines the Jegingger, novel written by Ahmad Tohari (JAT) which highlights the banal life of a family (palm trees climbers). JAT was re-narrated as exploiting the tension between the economy and family ties, whether ideally economic activities are separate (industrial economy) or integrated with the family (subsistence). Cultural establishments are mutually contested: the subsistence culture of traditional society is challenged by the productive economy, or conversely, the productive economy is challenged by the banal subsistence economy of traditional society. The methodology of postclassical narratology—exploring and explaining cultural manifestations and then exposing chronological sequences-was used to structure the vulnerability or resilience of banal communities in maintaining social ties. A subsistence economy with its characteristics of low productivity because it tends to be a cultural activity—not economic. It contains vulnerabilities seen from two sides: 1) banal agencies that do not have literacy and competence in carrying out subsistence professions have the potential to commit malpractice; 2) low productivity limits access to health facilities. These two weaknesses become obstacles to maintaining social ties. Sacrilege—abuse of sacred symbols—which was triggered by the malpractice of coconut climbing, has caused social disorganization—the loss of basic family and community affection—becoming a hub for the idea of raising awareness of the importance of the power of knowledge and materials in supporting traditional community ties. Mastery of material, especially in massive amounts (1.5 billion diamond necklaces), can transform a banal agency into a powerful one.