Formation of the latest scientific and methodological principles and the determination of the most important directions of the paradigm of the analysis of artistic creativity and text have been represented as actual problems of the theory of modern Kazakh literary criticism. The purpose of the work is to consider and analyze the modern concepts of Kazakh literary criticism, to evaluate the contribution of scientists from the period of independence of Kazakhstan in the development of theoretical analysis and interpretation of the artistic originality of national literature. The article discusses new trends in the theory of Kazakh literary criticism, changes in methodology, which are due to the leading positions of world literary criticism. In this regard, the article offers an analytical review of the main scientific and theoretical studies in the field of literary criticism, defines the evolution of the concepts of scientific and theoretical thought, identifies the principles and main aspects of the study of literature in a new way, shows certain achievements in close relationship with historical stages, as well as tasks future research; literary-theoretical and philosophical-aesthetic searches in modern Kazakh literary criticism are evaluated, the prospects for its development are determined.

Food safety in supply chains remains a critical concern due to the complexity of global distribution networks. This study develops a conceptual framework to evaluate how food safety risks influence supply chain performance through predictive analytics. The framework identifies and minimizes food safety risks before they cause serious problems. The study examines the impact of food safety practices, supply chain transparency, and technological integration on adopting predictive analytics. To illustrate the complex dynamics of food safety and supply chain performance, the study presents supply chain transparency, technological integration, and food safety practices and procedures as independent variables and predictive analytics as a mediator. The results show that supply chain managers’ capacity to anticipate and control risks related to food safety can be improved by predictive analytics, leading to safer food production and distribution methods. The research recommends that businesses create scalable cloud-based predictive model solutions, combine data sources, and employ cutting-edge AI and machine learning tools. Companies should also note that strong, data-driven approaches to food safety require cooperative data sharing, regulatory compliance, training initiatives and ongoing improvement.

This study addresses the rising concerns of technostress experienced by teachers due to the increased reliance on educational technology in both classroom and online settings. Technostress, defined as the adverse psychological effects arising from the use of information communication technologies, has been documented to impact teacher performance and overall well-being. Despite the importance of educational technology in enhancing teaching and learning experiences, many educators report elevated levels of anxiety, stress, and pressures associated with their use of these tools. This study presents practical strategies to help teachers alleviate or prevent technostress while using educational technology. This study used a quantitative approach with a survey conducted among 113 university and schoolteachers. The data analysis included frequency and percentage distribution of categorical variables, Cronbach’s alpha for reliability, chi-square test, and exploratory factor analysis to identify strategies for symptom prevention. The results indicated that while many teachers experienced symptoms of technostress due to several factors, some did not. The study concluded with specific strategies, and many teachers agreed highly. The implications of this study are profound for educational institutions, policymakers, and teacher training programs as they underscore the necessity of providing comprehensive training, support, and resources to help educators manage technostress effectively. By integrating these strategies into professional developmental programs and fostering a supportive teaching environment, schools and universities can promote better mental health for teachers, improving students’ educational outcomes.

This study investigates the role of Chat-GPT with augmented reality applications in enhancing tourism experiences in Thailand, focusing on behavioral intentions and innovation adoption to reduce stress in the tourism industry. The research addresses two key objectives: identifying factors driving consumers’ behavioral intentions to adopt AR apps and evaluating the robustness of a modified innovation framework for analyzing these intentions. A conceptual model integrating innovativeness, attitudes, perceived enjoyment, and revisit intentions was developed and tested using Structural Equation Modeling with data from 430 Thai tourists who have one to three years of mobile application experience. The findings highlight that service and technology innovation significantly influence perceived enjoyment and attitude, which in turn mediate the impact on behavioral intention to adopt augmented reality applications. At a significance level of p < 0.001, perceived enjoyment and attitude were identified as critical determinants of BI, underscoring the importance of intrinsic user experiences. Tourists are more likely to adopt augmented reality technologies based on personal perceptions and enjoyment rather than external recommendations. This research provides actionable insights for stakeholders in the tourism technology ecosystem, including technology providers, marketers, and policymakers. By emphasizing the interplay of social, emotional, and hedonic factors in shaping user attitudes, the study introduces a robust framework for advancing augmented reality applications in tourism. The findings underscore the importance of user-centric design to drive technology adoption and offer strategic guidance for developers and entrepreneurs aiming to enhance tourism experiences through innovative augmented reality solutions.

This study investigates the integration of sustainability principles into educational curricula, focusing on the gap between theoretical knowledge and practical application. Through a mixed-methods approach, the research identifies key institutional barriers, including outdated policies, insufficient teacher training, and limited resources. These barriers hinder the effective incorporation of sustainable development principles into education. The study reveals that while some educational systems struggle to adopt sustainability, examples from progressive institutions show that integrating these principles enhances student awareness and equips them with skills essential for sustainable development. The findings suggest that substantial changes are needed in existing educational frameworks to better support sustainability in curricula. Recommendations for future research include conducting longitudinal studies to assess the long-term impact of curriculum changes on sustainability outcomes and exploring the role of technology in advancing sustainable education. Policy recommendations emphasize the need for advocacy and the implementation of actionable strategies, such as industry collaborations for pilot projects and real-world applications. Furthermore, institutional support for teacher professional development is crucial, with structured programs that combine theoretical knowledge and practical skills in sustainability. Enhancing partnerships between educational institutions and industries, including co-designed curriculum modules and internship opportunities, is also essential for aligning education with the Sustainable Development Goals. This study highlights the importance of transforming educational practices to better address the challenges of sustainable infrastructure development, ultimately preparing students to contribute to a more sustainable future.

Recent times have seen significant advancements in AI and NLP technologies, poised to revolutionize logistical decision-making across industries. This study investigates integrating ChatGPT, an advanced AI language model, into strategic, tactical, and operational logistics. Examining its applicability, benefits, and limitations, the study delves into ChatGPT’s capacity for strategic logistics planning, facilitating nuanced decision-making through natural language interactions. At the tactical level, it explores ChatGPT’s role in optimizing route planning and enhancing real-time decision support. The operational aspect scrutinizes ChatGPT’s capabilities in micro-level logistics and emergency response. Ethical implications, encompassing data security and human-AI trust dynamics, are also analyzed. This report furnishes valuable insights for the logistics sector, emphasizing AI’s potential in reshaping decision-making while underscoring the necessity for foresight, evaluation, and ethical considerations in AI integration. In this publication, it is assumed that ChatGPT is not entirely reliable for decision-making in the logistics field: at the strategic level, it can be effectively used for “brainstorming” in preparing decisions, but at the tactical and operational level, the depth of the knowledge is not sufficient to make appropriate decisions. Therefore, the answers provided by ChatGPT to the defined logistic tasks are compared with real logistic solutions. The article highlights ChatGPT’s effectiveness at different levels of logistics and clarifies its potential and limitations in the logistics field.