Managing the spread of “disinformation” is becoming an increasingly difficult task of our time, with an emphasis on digital marketing and its influence on organizational reputation. This paper aims to analyze the phenomenon of disinformation, with emphasis on the role of digital marketing and the consequent effect on organizational image. Thus, using the systematic literature review methodology, the study defines and categorizes different types of disinformation, namely fake news, misinformation, and propaganda, and how they are spread across different channels. Using the research, it is possible to conclude that digital marketing is more effective in spreading disinformation than traditional media and word-of-mouth; social media management and content marketing are the most effective. The work also evaluates the catastrophic impact of disinformation on an organization’s image, fiscal health, and the trust of its stakeholders. Using the Chi-Square Test for Independence and Logistic Regression, the study determines the factors likely to lead to severe consequences of disinformation campaigns. Last but not least, the paper also suggests ways of preventing the spread of disinformation, which include improved education on the use of digital platforms, better fact-checking systems, and an improved code of ethics in digital marketing.
In the realm of evolving e-commerce sales channels, the e-commerce sale of agricultural products has become a vital avenue for cherry farmers. However, a notable discrepancy exists between the intentions and actual behaviors of cherry farmers regarding e-commerce participation. In this study, binary logistic regression and interpretive structural model were used, and the cherry producing area of Yantai City, Shandong Province, China, was taken as the study area, and a total of 501 actual valid questionnaires were returned, and the validity rate of the questionnaires was 95.1 per cent. The results of the study show that the deviation of cherry farmers’ willingness and behavior is mainly affected by age, frequency of online shopping, whether to participate in e-commerce training, and whether to join a cooperative in farmers’ individual characteristics, revenue expectations and profit expectations in behavioral attitudes, government publicity and neighborhood effects in subjective norms, e-commerce use in perceived behavioral attitudes, the number of agricultural population in household resource endowment and logistics costs and e-commerce training in external scenarios Impact. On this basis, the 11 influencing factors are analyzed in depth and three transmission paths are analyzed. The study further proposes recommendations to enhance the translation of cherry farmers’ e-commerce intentions into action, such as bolstering e-commerce promotion, increasing the frequency of training, improving supporting infrastructure, and reducing logistics costs.
This research underscores the importance of enhancing the early detection of diabetic retinopathy and glaucoma, two prominent culprits behind vision loss. Typically, retinal diseases lurk without symptoms until they inflict severe vision impairment, underscoring the critical need for early identification. The research is centered on the potential of leveraging fundus images, which offer invaluable insights by analyzing various attributes of retinal blood vessels, such as their length, width, tortuosity, and branching patterns. The conventional practice of manually segmenting retinal vessels by medical professionals is both intricate and time-consuming, demanding specialized expertise. This approach, reliant on pathologists, grapples with limitations related to scalability and accessibility. To surmount these challenges, the research introduces an automated solution employing computer vision. It conducts an evaluation of diverse retinal vessel segmentation and classification methods, including machine learning, filtering-based, and model-based techniques. Robust performance assessments, involving metrics like the true positive rate, true negative rate, and accuracy, facilitate a comprehensive comparison of these methodologies. The ultimate goal of this research is to create more efficient and accessible diagnostic tools, consequently enhancing the early detection of eye diseases through automated retinal vessel segmentation and classification. This endeavor combines the capabilities of computer vision and deep learning to pioneer new benchmarks in the realm of biomedical imaging, thereby addressing the pressing issues surrounding eye disease diagnosis.
Fiscal decentralization is one of the policy implementations of regional autonomy, which authorizes local governments to manage their local finances independently. However, with the evolution of the times and the dynamics that are taking place, the application of fiscal decentralization worldwide is changing at each time of year. Therefore, it is necessary to investigate fiscal decentralization research temporarily over the course of four decades. The study aims to explain the development of research on fiscal decentralization over a period of four decades. This research integrates Scopus database to offer a thorough conceptual and structural overview of the field by integrating bibliometric approaches and content analysis. The research procedure begins with the determination of the scope of the research, the inclusion and exclusion criteria for the selection process, the collection of data on Publish or Perish (PoP), and the execution of bibliometric analysis on VosViewer. The research shows that the type of journal with the highest productivity has sub-topics of economy, public service, development, and environmental. The development of fiscal decentralization research has a positive upward trend and most of the top-ranked journals indicate that fiscal decentralization has links and influences with other variables. It is apparent that the most often keywords emerged and studied in the research on fiscal decentralization are related to efficiency, measure, role, degree, growth, and fiscal federalism. Meanwhile, the least frequent keywords are related to poverty and inequality, health outcome, environmental pollution, Latin America, South Africa, fiscal autonomy, corruption, OECD country, determinant, and public sector. These keywords are the future lines of research that may be used for future research on the topic of fiscal decentralization.
The development of flexible, wearable electronic devices is one of the future directions of technology development. Flexible conductive materials are important supporting materials for wearable electronic devices. Polymer has excellent flexibility; it is an important way to prepare flexible conductors from polymer-based conductive composites. In this paper, the research progress of polymer-based flexible conductive composites is summarized in terms of preparation and characterization methods. The key factors to realize flexible conductors are put forward, namely, the maintenance of excellent polymer elasticity and the realization of stability. The design and preparation of the extensible conductor with high-elasticity matrix and nanofiller are introduced in detail, and the problems in the current research are summarized.
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