Compared with their fellow citizens in the city, rural residents are more likely to be affected by ecological restoration programs and policies. Yet no one has conducted a large-scale study of how ecological conservation impacts rural livelihoods and the economic status of rural households, especially in China. To fill that knowledge gap, I collected and analyzed relevant data from 2007 to 2018 for western and eastern China. I found that the relationship between western China’s green coverage rate and rural income followed an inverted U curve whereas that between its green coverage rate and urban-rural income gap was instead U-shaped, suggesting that ecological restoration has come to eventually negatively impact the economic welfare of rural residents in western China; however, the complete opposite was found in eastern China. Greater urbanization, financial support, and infrastructure such as education, medical, and Internet services would help to improve the current situation in western China. This suggests the government should take actions—such as improving the quality of farmer training to the rural residents and improving infrastructure construction—to help farmers acquire a new source of income and narrow the urban-rural income gap in parallel to implementing ecological restoration projects.

China is currently at a critical juncture in implementing the rural revitalization strategy, with urbanization and tourism development as crucial components. This study investigates 41 counties (cities) in the Wuling Mountain area of central China, constructing an evaluation system for the coordinated development of these two sectors. The coupling coordination degree is calculated using a combination weighting method and the coupling coordination degree model. Spatio-temporal evolution characteristics are analyzed through spatial autocorrelation, while the geographic detector explores the driving factors of spatial variation. The findings reveal a significant increase in coupling coordination between urbanization and tourism, transitioning towards a coordinated phase. Spatially, urbanization and tourism exhibit positive correlations, with high-value clusters in the southeast and northwest and low-value clusters in the south. The geographical detector identifies industrial factors as the most critical drivers of spatial variation. This study offers novel insights into the dynamics of urbanization and tourism, contributing to the broader literature by providing practical implications for regional planning and sustainable development. The results are relevant to the Wuling Mountain area and serve as a reference for similar regions globally. However, the study has certain limitations, such as regional specificity and data availability, which should be considered in the context of this research.