International Journal of Mathematics and Systems Science 2024, 7(3); https://doi.org/10.18686/ijmss.v7i3.5032

In recent years, Chinese brands are rising day by day, and national tide is a fashion communication phenomenon and a hot spot of cultural and creative development. From the revival of the old brand that we are familiar with to the emerging national brand of network red, it has led to the change of Chinese people’s consumption concept, and gradually developed into a trend, and even become the current hot consumption concept. A large number of emerging national brands, based on the discovery and creation of traditional Chinese culture, the spread of computer network media, fashion consumption culture and national tide, jointly build a new communication context for the promotion of national culture, and national culture should realize modern knowledge transformation and modern expression based on this context in order to achieve better communication effects. And obtain social and economic benefits through cultural reproduction. To create products with Chinese characteristics and aesthetic features, and gradually began to form their own style, the national tide has become a trend not to be underestimated.