This research investigates the relationship between the quality of airline services, customer satisfaction, and brand loyalty with low-cost airlines in Bangkok’s aviation business. It uses structural equation modeling (SEM) to examine the replies of 521 passengers. The study demonstrates a robust and favorable correlation between the quality of service and customer satisfaction, with a direct impact coefficient of 0.961. Furthermore, service quality directly (0.708) and indirectly (0.284) impact brand loyalty. These impacts are mediated by customer satisfaction, which directly affects brand loyalty with a correlation of 0.296. The model explains 92.3% and 99.0% of the variation in customer satisfaction and brand loyalty, respectively, suggesting a robust and reliable match. The demographic study reveals that the predominant group of participants consists of well-educated, middle-income women who regularly use airline services. These results highlight the importance of service quality in improving customer satisfaction and promoting brand loyalty among travelers. Airlines should emphasize the ongoing enhancement of service quality and customer satisfaction to sustain their competitive edge. This research enhances the existing body of knowledge by emphasizing the intermediate function of customer satisfaction and presenting detailed observations relevant to Bangkok’s aviation industry, providing guidance for infrastructural development and investment. It also offers practical suggestions for managing service quality and implementing customer retention strategies.
This study investigates the factors influencing student satisfaction at higher education institutions in Pathum Thani Province, Thailand. The research uses structural equation modeling (SEM) to analyze the connections among College Reputation, Student Expectation, Perception Value, and Student Satisfaction based on a sample of 660 students. The results indicate that the student population is diverse, with most students enrolled in the Faculty of Business Administration in their first year. The Pearson’s correlation matrix and structural equation modeling (SEM) findings indicate significant positive correlations between the dimensions, emphasizing the crucial influence of College Reputation on both Student Expectation and Student Satisfaction. The goodness-of-fit indices validate the model’s strength, indicating a significant correspondence between the theoretical components and the observed data. This study enhances the comprehension of how student satisfaction changes in Thai higher education and offers practical suggestions for institutional policies to improve student’s educational experiences and achievements. Higher education institutions may create a more fulfilling and effective learning environment by prioritizing reputation improvement, ensuring student expectations match reality, and providing perceived value to improve education quality and equality for Thailand.
There is a growing emphasis on employee engagement in organizations and academia. It is reflected through an increasing number of academic publications that explores the link between human resource management practices and employee engagement. The present study investigates this relationship using bibliometric analysis. It is crucial to understand how human resource management practices influence employee engagement for creating a more productive and engaged workforce. The publications that focused on “human resource management” and “employee engagement” between 1996 and 2023 were analysed using the Biblioshiny package in R from the Web of Science (WoS) database. The analysis examined the existing research trends and also included comparative analysis across different geographic regions. It identified the emerging trends in human resource management research and the interconnectedness of various sub-disciplines within human resource management. This study offers a comprehensive analysis of the relationship between human resource management practices and employee engagement that revealed new avenues for future research and collaboration within the human resource management field. In other words, it will certainly provide valuable insights for future research agendas.
Despite Cameroon’s immense sand reserves, several enterprises continue to import standardized sands to investigate the properties of concretes and mortars and to guarantee the durability of built structures. The present work not only falls within the scope of import substitution but also aims to characterize and improve the properties of local sand (Sanaga) and compare them with those of imported standardized sand widely used in laboratories. Sanaga sand was treated with HCl and then characterized in the laboratory. The constituent minerals of Sanaga sand are quartz, albite, biotite, and kaolinite. The silica content (SiO2) of this untreated sand is 93.48 wt.%. After treatment, it rose 97.5 wt.% for 0.5 M and 97.3 wt.% for 1 M HCl concentration. The sand is clean (ES, 97.67%–98.87%), with fineness moduli of 2.45, 2.48, and 2.63 for untreated sand and sand treated with HCl concentrations of 0.5 and 1 M respectively. The mechanical strengths (39.59–42.4 MPa) obtained on mortars made with untreated Sanaga sand are unsatisfactory compared with those obtained on mortars made with standardized sand and with the expected strengths. The HCl treatment used in this study significantly improved these strengths (41.12–52.36 MPa), resulting in strength deficiencies of less than 10% after 28 curing days compared with expected values. Thus, the treatment of Sanaga sand with a 0.5 M HCl concentration offers better results for use as standardized sand.
The affectations caused by extreme events of natural origin such as droughts and floods in traditional homes in the province of Gran Chaco, in Bolivia, are frequent. These aspects compromise the habitat of the populations that occupy them, as is the case of the original Weenhayek people, as an alternative for the improvement of the human habitat of this town. Through theoretical and empirical methods, five variables used for the development of the adaptation model were determined, from the bases of planned adaptation as a component of urban-territorial resilience, in search of an improvement of socio-environmental systems in the face of the effects of climate change, exemplified in the Weenhayek native people. The model establishes the improvements of traditional dwellings, from a current trend of deterioration to one of preservation, conservation and growth in the Weenhayek culture, through various features, such as: Respects the cultural design of the house that integrates local patterns of the environment, ecosystem and contemporary construction elements without affecting its image, the materials and construction techniques used are of a traditional nature, but with contemporary elements that improve their application, durability, stability, as an articulated construction system, commits governments in all instances to the technical-constructive study of the rural areas of the human settlements of the Weenhayek people, and establishes a starting point towards new studies focused on native peoples.
As the complexity and scale of software applications increase, the challenges associated with testing these systems grow correspondingly, necessitating innovative and sustainable testing strategies. This paper explores a multifaceted approach aimed at addressing the intricate challenges inherent in testing large-scale software applications. Through a comprehensive examination of current industry practices and emerging trends, this study introduces a novel framework that integrates advanced testing techniques with state-of-the-art tools. This framework not only mitigates the challenges posed by the complexity and size of modern applications but also enhances the efficiency and effectiveness of the testing process. Key aspects of this research include a detailed exploration of test methodologies suited for large-scale applications, an evaluation of advanced tools designed for complex test scenarios, and an analysis of the impact of the test environment on sustainability. The findings offer valuable insights and actionable strategies for software development and testing professionals aiming to optimize testing processes and improve the quality and sustainability of their software in a rapidly evolving technological landscape.
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