Based on digital technology, the digital economy has typical characteristics of high efficiency, greenness, intelligence, innovation, strong penetration and so on, which can promote the sporting goods manufacturing industry (SGMI) to realize the goal of green development. This study selects panel data from 30 provinces in China over the period of 2011 to 2022. And the green total factor productivity of the sporting goods manufacturing industry (SGTFP) is used to reflect the green development of SGMI. The level of digital economy development (DIG) and the SGTFP are measured by using the entropy method and the Super-SBM model with undesirable outputs. Based on the method of coupling coordination degree model, the coordinated development degree of DIG and SGTFP is analyzed first. Then, by making use of the fixed effect model, intermediary effect model and spatial Durbin model, the influence of DIG on the green development of SGMI and its mechanism are empirically studied. The results show that DIG, SGTFP and the degree of their coupling and coordination are generally on the rise. The benchmark regression results show that the coefficient of DIG on SGTFP is 0.213; that is, the digital economy can significantly promote the improvement of green development in SGMI. According to the analysis of the spatial Durbin model, the impact of the digital economy on SGTFP has a certain spatial spillover, that is, the development of digital economy in the region will have a certain promoting effect on the green development of SGMI in the surrounding region. The intermediary effect model analyzes the influence mechanism and finds that the digital economy mainly boosts SGTFP through green innovation technology and energy consumption structure.

This paper aims to systematically analyze the current state of plastic waste legal supervision in China and to propose a vision for future governance frameworks. In recent years, along with the vigorous rise of emerging industries such as the express delivery industry and takeaway services, the consumption of plastic products has increased sharply. This trend has triggered profound reflection and high vigilance on the issue of plastic waste supervision. This trend has triggered profound reflection and acute vigilance regarding the regulation of plastic waste. Although the Chinese government has initiated multiple regulatory measures and achieved certain outcomes, from a macroscopic perspective, the issue of plastic waste pollution remains grave, and the relevant legal and regulatory system presents a complex situation with limited enforcement efficacy. Hence, it is exceptionally urgent and significant to deeply explore and formulate legislative strategies aimed at alleviating and regulating plastic waste pollution. This paper is dedicated to systematically analyzing the current state of plastic waste legal supervision from both international and domestic dimensions, and meticulously outlining the regulatory framework for plastic waste governance in China. Through the application of legal norm research methods, this paper dissects the flaws and challenges existing in the current governance mechanisms and further conducts a comparative study of the successful practices in this field in developed countries like the United States, with the intention of drawing valuable experiences. On this basis, this paper not only offers a forward-looking outlook on China’s future legislative tendencies in plastic waste pollution but also innovatively proposes a series of new insights and recommendations. These explorations aim to provide a more solid theoretical foundation and practical guidance for the governance approach to plastic waste pollution in China, promote the improvement and enhancement of the enforcement effectiveness of environmental regulations, and thereby effectively confront the global challenge of plastic pollution.

This paper aims to segment online consumers based on their attitude toward self-interest and ethical attitudes and explore the impact of these attitudes on the purchasing behavior of agricultural products online in China. The study was conducted using 633 online survey responses from consumers who have purchased agricultural products online in China. First, to validate the relationship between attitude and behavior by structural equation modeling. Next, the number of segments was determined using K-means. Finally, Pearson Chi-square difference tests were performed to analyze demographic and behavioral variables and identify each segment’s characteristics. The results of this study provide a segmentation analysis of the online market for agricultural products in China. The four segments identified are pure ethical consumers, information communicators, brand-quality pursuers, and well-heeled shoppers. Additionally, this study reveals the characteristics of each segment based on demographic and behavioral variables. This study provides a novel approach to segmenting Chinese consumers who purchase agricultural products online based on their attitudes toward self-interest and ethical attitudes, aiming to understand the impact of these attitudes on their purchasing behavior. Moreover, from an ethical consumerism perspective, it explores the effect of ethical information on purchasing agricultural products online, highlighting its significant implications for online marketing strategies.

Developing “New Quality Productive Forces” (NQPFs) has been accepted as a new theory to accelerate the high-quality development in China. In current, China’s high-quality development mainly relies on the traction of the digital economy. In view of this, developing NQPFs in China’s digital economy sector requires locate and remove some obstacles, such as the insufficient utilization of data, inadequate algorithm regulation, the mismatched supply and demand of regional computing power and the immature market environment. As a solution, it is necessary to allocating data property rights in a market-oriented way, establishing a user-centered algorithm governance system, accelerating the establishment of the national integrated computing network, and maintaining fair competition to optimize the market environment.

The purpose of the article is to examine the changes in cross-border cooperation between Vietnam and China as a result of the development and connectivity of cross-border infrastructure between the two countries. This article is based on a mixed-methods study that includes desk research and surveys. The article explains how the two countries’ approaches to border shifted from ‘barrier’ to the border of ‘connectivity’. Accordingly, the article examines the changes in border management cooperation between the two countries, which serves as a vital basis for cross-border development cooperation. Furthermore, the article examines the perceptions of the two countries regarding the development and connectivity of cross-border infrastructure for comprehensive cooperation between the two countries and beyond. At the same time, the article examines how the two countries promote the development and connectivity of cross-border infrastructure, both hard and soft. The article also examined some initial results and some issues facing the two countries. The paper concludes with some findings. In particular, the article concludes that increased border connectivity will encourage cross-border cooperation and integration between the two countries and help to alleviate security concerns. Although the two countries have made efforts to open their borders, in the transition from a border of ‘barriers’ to a border of ‘connectivity’ remain partly to Vietnamese people’s memories of the 1979 Sino-Vietnamese border war, as well as the impact of the two countries’ unresolved South China Sea disputes. However, Vietnam also tries to promote cross-border cooperation within a controllable level.