This study investigates how digital transformation influences visitor satisfaction at 12 World Heritage Sites (WHS) across eight coastal provinces in Eastern and Southern China. Utilizing 402 valid survey responses, it explores the impact of demographic factors—education, age, and income—on visitors’ perceptions of digital services, particularly focusing on usability, quality, and overall experience. The findings reveal that younger, higher-income, and STEM-educated visitors express significantly higher satisfaction with digital services, while older, lower-income visitors report lower levels of engagement and satisfaction. This research highlights the need for tailored digital strategies that cater to diverse demographic groups, ensuring the balance between technological innovation and the preservation of cultural authenticity at heritage sites. The originality of this study lies in its focus on non-Western contexts, particularly China’s rapidly developing coastal regions, which have been largely overlooked in the global discourse on digital tourism. By applying established theoretical frameworks—such as the Technology Acceptance Model (TAM) and Expectation-Confirmation Theory (ECT)—to a non-Western setting, this research fills a crucial gap in the literature. The insights provided offer actionable recommendations for heritage site managers to enhance visitor engagement, adapt digital services to demographic variations, and promote sustainable tourism development.

The article highlights Malaysia’s multicultural history, the advancement of Internet technology, and the worldwide appeal of Chinese food, all of which serve as a good basis for the project. This study focuses on Malaysian Chinese takeout systems. The research’s primary goals include developing new business options for the Chinese food sector, as well as enhancing customer happiness and efficiency of takeout systems. As a result, the project intended to create a Web-based system for managing several tasks associated with meal ordering by users. For the system development, an Object-Oriented System Development (OOSD) methodology was used, mostly with the Java programming language. Model-View-Control (MVC) framework was employed throughout development to improve system administration. Redis and HTTP session technologies were included for user login to increase system security. For database operations, MyBatis and MyBatis Plus were also employed to enhance ease and security. The system adheres to design principles and leverages technologies like ElementUI and jQuery to further fulfill this criterion to provide a user-friendly interface. The results of this study demonstrate significant improvements in the overall efficiency of the takeout process, leading to enhanced user experiences and greater customer satisfaction. In addition to streamlining operations, the system opens new avenues for the Malaysian Chinese food industry to capitalize on the growing demand for online food ordering. This research provides a solid foundation for future innovations in takeout systems and serves as a reference point for enhancing the Chinese gastronomy sector in a rapidly digitizing world.

Managing business development related to the innovation of intelligent supply chains is an important task for many companies in the modern world. The study of management mechanisms, their content and interrelations of elements contributes to the optimization of business processes and improvement of efficiency. This article examines the experience of China in the context of the implementation of intelligent supply chains. The study uses the methods of thematic search and systematic literature review. The purpose of the article is to analyze current views on intelligent supply chain management and identify effective business management practices in this area. The analysis included publications devoted to various aspects of supply chain management, innovation, and the implementation of digital technologies. The main findings of the article are as follows: Firstly, the key elements of intelligent supply chain management mechanisms are identified, secondly, successful experiences are summarized and the main challenges that companies face in their implementation are identified. In addition, the article focuses on the gaps in research related to the analysis of successful experiences and the reasons for achieving them.

This study explored the relationship between Chinese graduate students’ English language proficiency (ELP) and intercultural communicative competence (ICC). With the acceleration of globalization, an increasing number of Chinese students choose to study abroad, making it crucial to enhance their intercultural communication ability and language skills. However, China’s exam-oriented education system to some extent limits students’ holistic development and poses challenges for them in intercultural exchange. A quantitative survey method was employed, collecting questionnaire data from 249 Chinese English-major graduate students to analyze the relationship between their English ability and intercultural competence. The results indicated a certain positive correlation between English proficiency and intercultural competence but also pointed to the need for further unpacking of complexity and influencing factors. Future research with more robust methodology is still warranted to provide deeper insights into the linkage between the two constructs in the Chinese graduate context.