The bubble milk tea industry in Malaysia which was thought to have slowed down in the recent years since its first appearance in 2010 has made a comeback. At the point of conducting this research, there are almost 100 brands of bubble milk tea in Malaysia and it is not surprising that some of these shops are selling more than a thousand cups a day. However, there has been limited research conducted on factors influencing brand equity on bubble milk tea brands in Johor Bahru. This study is to investigate whether brand loyalty, perceived quality, brand awareness and brand association influence brand equity on bubble milk tea brands in Johor Bahru through distribution of online questionnaires. This study novelty is at the examining the factors influencing brand equity in the context of bubble milk tea in Johor Bahru, Malaysia. Data derived from responses of 400 respondents through sampling were analysed using SPSS v29. Hypotheses testing performed through simple linear regression revealed that brand loyalty, perceived quality, brand awareness and brand association have significant effect on brand equity of bubble milk tea brands in Johor Bahru, Malaysia. It was also demonstrated that perceived quality has the most significance influence on brand equity. Organizations in the bubble milk tea industries are able to benefit from these findings by prioritizing their marketing strategies to gain competitive edge over their competitors. With findings that perceived quality having the most significance influence, marketers with limited resources can narrow down their options and focus on this specific dimension to increase their brand value.

Sketching on stimulus-organism-response theory, this study aims to investigate the mediating effect of environmental passion on the relationship of the environmentally specific servant leadership with employees’ green behavior. Using purposive sampling approach, the authors adopted one month time-lagged approach to collected data from 232 academic employees in higher education institutions of China. Response rate in this study is 46.40%. The partial least-structural equation modeling (PLS-SEM) analysis was conducted in the smartpls 4.0 software to test the proposed hypotheses. The current empirical findings confirm that environmentally specific servant leadership significantly positively influence employee’s environmental passion and environmental passion significantly positively affects the employee’s workplace green behaviors. This current finding offered support in favor of mediating impact of environmental passion on the “environmentally specific servant leadership-employees workplace green behaviors” relationship. To the best of authors, this study is among pioneers’ studies to investigate the integrated relationship of environmentally specific servant leadership, environmental passion and green behavior in higher education institutions context of China. Limitations and implication have been elaborated at the end.

The main long-term goal of international communities is to achieve sustainable development. This issue is currently highly topical in most European Union (EU) countries due to the ongoing energy crisis. Building Integrated Photovoltaics (BIPV), which can be integrated into the building surface (roof or facade), thereby replacing conventional building materials, contributes significantly to achieving zero net energy buildings. However, fire safety is important when using BIPV as a structural system in buildings, and it is essential that the application of BIPV as building facades and roofs does not adversely affect the safety of the buildings, their occupants, or the responding firefighters. As multifunctional products, BIPV modules must meet fire safety requirements in the field of electrical engineering as well as in the construction industry. In terms of building regulations, the fire safety requirements of the BIPV must comply with national building regulations. Within this article, aspects and fire hazards associated with BIPV system installations will be defined, including proposals for installation and material requirements that can help meet fire safety.

This research explores the impact of employee green behavior on green transformational leadership (GTL) and green human resource management (GHRM), and their subsequent effects on sustainable performance within organizations. Utilizing a sample of 482 environmental quality promotion departments across Thailand, the study employs stratified random sampling to ensure representative data collection. Analysis was conducted using SPSS software, applying Ordinary Least Squares (OLS) regression to test the hypothesized relationships between the variables. The findings reveal a positive and significant influence of employee green behavior on both GTL and GHRM. Additionally, both GTL and GHRM are found to positively correlate with sustainable performance, indicating that enhanced leadership and management practices in the environmental domain can lead to better sustainability outcomes. This research utilizes the Ability-Motivation-Opportunity (AMO) theory as its theoretical framework, illustrating how organizations can leverage strategic HRM practices to promote environmental consciousness and action among employees, thereby enhancing their long-term sustainability success. Implications of this study underscore the importance of integrating green practices into leadership and HRM strategies, advocating for targeted training programs and energy conservation measures to boost environmental awareness and performance in the workplace. This contributes to the literature on sustainable performance by providing empirical evidence of the pathways through which green HRM and transformational leadership foster a sustainable organizational environment.

The perspectives of economic students in Can Tho City, Vietnam were investigated in order to have a deeper understanding of the relationship between green supply chain management (GSCM) and social performance. A comprehensive survey was conducted on a sample size of 526 undergraduate students enrolled in business administration and international business courses. This study effort examined the impact of several subcomponents of GSCM on social performance. The inclusion of green production, green distribution, green supply chain management, and environmental education was seen. The coefficients of 0.24 and 0.115 suggest a favorable relationship between green procurement and internal environmental management and social performance. The existing scholarly literature presents several instances in which the implementation of Green Supply Chain Management (GSCM) has resulted in enhanced societal performance. The objective of this study is to contribute to the existing literature by investigating the many factors that influence the performance of Green Supply Chain Management (GSCM) in improving financial outcomes. The investigation also encompasses the examination of Green Supply Chain Management (GSCM) and its influence on societal performance. The authors propose that the extent to which graduates were exposed to GSCM education throughout their college years will have a substantial impact on their contributions to their respective fields and to society as a whole. Individuals who proactively pursue higher education by enrolling in college and focusing their studies on attaining a business degree are more likely to increase their chances of achieving success as entrepreneurs. Hence, these affluent proprietors of companies possess the potential to expand their operations and provide significant economic benefits at a macro level. In order to ensure the enduring viability of businesses, local communities, and the natural environment, educational institutions should provide curricula including corporate social responsibility, volunteerism, and ecologically conscious manufacturing methods. The integration of environmental stewardship with ethical business practices is crucial.

The increasing epileptic electricity supply, mainly in the residential areas of Nigerian cities, has been linked to the incorrect knowledge of the numerous socio-economic and physical indices that influence household electricity usage. Most of the seemingly identified explanatory factors were done at macro level which does not give a clear estimate of this electricity demand. The thrust of the study is to analyse empirically the household electricity determinants in Nigerian cities with a view to evolving a more informed and sustainable energy policy decision. Multistage area cluster sampling method was adopted in the study where 769 copies of structured questionnaire were distributed to electricity users of prepaid meters in five major Nigerian cities. The research hypothesis was tested using the multiple linear regression statistical tool. The result revealed that nine variables which include age (r = 0.05, p-value: 0.05), household income (r = 0.00, p-value: 0.05), number of hours that people stay outside the house (r = 0.043, p-value: 0.05), number of teenagers at home, (r = 0.006, p-value: 0.01) number of electrical appliances (r = 0.016, p-value: 0.01), type of house (r = 0.012, p-value: 0.01), hours that the electrical appliances are used (r = 0.043, p-value: 0.05), weather condition, (r = 0.011, p-value: 0.05) and the location of the building (r = 0.045, p-value: 0.05) were significant in determining the household electricity consumption. Policies based on the findings will give energy and urban planners an empirical basis for accurate and robust forecasting of the determinants that influence household electricity consumption in Nigeria that is devoid of any speculation or unfounded predictions.