This study focuses on the effectiveness of systematic approaches to achieve business success, through integrated digital marketing strategies with the use of mobile applications. Focused on contemporary digital markets, the research highlights the transformative potential of these strategies about improving the quality of services and products, while promoting business sustainability. The objective of this research is to develop and evaluate a mobile application, designed to optimize customer orders within communities on the move. Through a mixed approach that includes semi-structured interviews with community members and digital marketing experts, along with quantitative surveys, assessed user perceptions and effectiveness of the app. The results indicate great acceptance and effectiveness of this digital tool, facilitating direct interactions, and improving accessibility to the service despite physical and digital limitations, reducing digital gaps and promoting economic empowerment among marginalized communities.

This study explores the influence of human resource empowerment on the establishment of green human resource management (GHRM) within Tehran's 14th district municipality. Utilizing a descriptive-analytical research approach, the study targets the practical implications of empowerment strategies on GHRM implementation. The research population consists of 1500 employees from the 14th district, based on the 2017 census. A sample of 306 respondents was selected using Morgan's table. Data were collected via a structured questionnaire developed from the study's conceptual framework and research hypotheses. The questionnaire's validity and reliability were confirmed through expert review and Cronbach's alpha (0.9). Descriptive statistics outline the background and primary variables, while inferential statistics, particularly the Pearson correlation test, were used to evaluate the hypotheses. Results indicate that human resource empowerment positively affects the establishment of GHRM in Tehran's 14th district municipality.

Madura Island, with more than half of its population, are women encountering socio-economic problems, which eventually create high poverty and unemployment rates. However, the Madurese are also well-known for their resiliency and entrepreneurial characteristics. The effort to solve the issues by empowering the community, women in particular, has been taken seriously primarily by entrepreneurs who were born and raised in the community. Therefore, this research aims to gain insight into the current Madurese entrepreneur’s business pattern and their social concerns in order to propose a strategy to increase productivity as an effort to empower women’s communities. The methodology is qualitative research, which collects data using semi-structured interviews with representatives of the Madurese entrepreneurs in four areas of Madura Island. Their responses are then transcripted and coded for content analysis based on the designed themes. The result shows that they recognise and practise the social entrepreneurship (SE) pattern, although they do not understand the term. Subsequently, the technological application for business operations in general is still limited to the usage of digital technology (DT) for marketing and transaction activities, which helps increase business performance or productivity. Hence, the initiation of technosociopreneurship as a strategy to further develop SE activities with the hope of increasing productivity in empowering women’s communities is proposed. Further research development is advised using quantitative methods for generalisable findings.

This quantitative survey was non-experimental and had two goals. An evaluation of predictor variables of empowerment, motivation, teamwork, interpersonal skills, and training and development in project environments was one goal to help explain the industry’s high project failure rate. Second, this research tested Bandura’s social learning theory and tested the hypothesis that empowerment and motivation boost performance. Using a survey-based questionnaire, the data was collected from 212 employees working in different IT companies in Pakistan. The results revealed that empowerment, motivation, teamwork, and training and development have a significant impact on project performance. Using the results, this study proposes theoretical implications for the researchers and managerial implications for the organizations.

Encouraging the social empowerment of persons with disabilities—also known as “people of determination” is a crucial step toward advancing equality and inclusion in our communities. Consequently, the current study aimed to identify the mechanisms for activating social empowerment for people of determination from the deaf category. Identify the most prominent mechanisms and proposals from the point of view of the deaf. The study used a social survey approach based on a questionnaire on a sample of (30) deaf males in the Kuwaiti Sports Club for the Deaf, and it is the full sample size. The study reached several results, the most important of which are: integrating deaf people with disabilities into jobs integrated into society, raising the level of cultural awareness of sign language, in addition to spreading awareness of how to deal with deaf people. The study presented some recommendations and proposals, including media focus on the deaf group, and working to hold conferences and workshops targeting the community to spread awareness about the deaf group.

Fire accidents are one of the serious security threats facing the metro, and the accurate determination of the index system and weights for fire assessment in underground stations is the key to conducting fire hazard assessment. Among them, the type and quantity of baggage, which varies with the number of passengers, is an important factor affecting the fire hazard assessment. This study is based on the combination of subjective and objective AHP (Analytic Hierarchy Process) with the available Particle Swarm Optimisation algorithm PSO (Particle Swarm Optimization) and the perfect CRITIC (Criteria Importance Through Intercriteria Correlation) empowered fuzzy evaluation method on the metro station fire hazard toughness indicator system and its weights were determined, and a fuzzy comprehensive evaluation model of metro station safety toughness under the influence of baggage was constructed. The practical application proves that the method provides a new perspective for the fire risk assessment of underground stations, and also provides a theoretical basis for the prevention and control of mobile fire load hazards in underground stations.