Technosociopreneurship as a productivity—Increasing strategy based on community potential

Amaliyah Amaliyah; Siti Intan Nurdiana Wong Abdullah; Mazzlida Mat Deli; Rindah Febriana Suryawati; Utaberta Nangkula

doi:10.24294/jipd.v8i12.7083

Home - JIPD - Volume 8 - Issue 12

Submit to JIPD

Journal Browser

Volume | Year

Issue

• Current lssue

View All

News and Announcements

View All

Technosociopreneurship as a productivity—Increasing strategy based on community potential

Amaliyah Amaliyah

Siti Intan Nurdiana Wong Abdullah

Mazzlida Mat Deli

Rindah Febriana Suryawati

Utaberta Nangkula

Journal of Infrastructure Policy and Development 2024, 8(12), 7083; https://doi.org/10.24294/jipd.v8i12.7083

Submitted：12 Jun 2024

Accepted：17 Jul 2024

Published：04 Nov 2024

Download PDF(334.66KB)

Cite

XML

Abstract

Madura Island, with more than half of its population, are women encountering socio-economic problems, which eventually create high poverty and unemployment rates. However, the Madurese are also well-known for their resiliency and entrepreneurial characteristics. The effort to solve the issues by empowering the community, women in particular, has been taken seriously primarily by entrepreneurs who were born and raised in the community. Therefore, this research aims to gain insight into the current Madurese entrepreneur’s business pattern and their social concerns in order to propose a strategy to increase productivity as an effort to empower women’s communities. The methodology is qualitative research, which collects data using semi-structured interviews with representatives of the Madurese entrepreneurs in four areas of Madura Island. Their responses are then transcripted and coded for content analysis based on the designed themes. The result shows that they recognise and practise the social entrepreneurship (SE) pattern, although they do not understand the term. Subsequently, the technological application for business operations in general is still limited to the usage of digital technology (DT) for marketing and transaction activities, which helps increase business performance or productivity. Hence, the initiation of technosociopreneurship as a strategy to further develop SE activities with the hope of increasing productivity in empowering women’s communities is proposed. Further research development is advised using quantitative methods for generalisable findings.

Keywords

References

Abraham, S. (2012). Development of employee engagement programme on the basis of employee satisfaction survey. Journal of Economic Development, Management, IT, Finance and Marketing, 4(1), 27–37.

Adamson, D., & Bromiley, R. (2013). Community empowerment: learning from practice in community regeneration. International Journal of Public Sector Management, 26(3), 190–202. https://doi.org/10.1108/ijpsm-08-2011-0105

Adi, K. R., Idris., & Rosyida, F. (2020). Internalisasi nilai-nilai kewirausahaan Etnis Madura. Jurnal Teori dan Praksis Pembelajaran IPS, 5(1), 1–9. http://dx.doi.org/10.17977/um022v5i12020p001

Ahmad, M. S., & Abu Talib, N. Bt. (2014). Empowering local communities: decentralization, empowerment and community driven development. Quality & Quantity, 49(2), 827–838. https://doi.org/10.1007/s11135-014-0025-8

Alamri, W. A. (2019). Effectiveness of Qualitative Research Methods: Interviews and Diaries. International Journal of English and Cultural Studies, 2(1), 65. https://doi.org/10.11114/ijecs.v2i1.4302

Ali, O., Krsteska, K., Said, D., et al. (2023). Advanced technologies enabled human resources functions: Benefits, challenges, and functionalities: A systematic review. Cogent Business & Management, 10(2). https://doi.org/10.1080/23311975.2023.2216430

Arrasyid, M. I., Amaliyah., Bastaman, A., & Kanto, D. S. (2020). Techonososiopreneur: Development Strategy of Halal Travel Agency (Using VCIT Model). International Journal of Supply Chain Management, 9(2). https://doi.org/10.59160/ijscm.v9i2.3390. https://doi.org/10.59160/ijscm.v9i2.3390

Arrasyid, M. I., Sidek, S. B., Ismail, N. A., et al. (2024). Sociopreneurial behaviour formation: antecedents and conversion. Case of dairy farming industry in Indonesia. Social Enterprise Journal. https://doi.org/10.1108/sej-10-2023-0135

Badan Pusat Statistik Provinsi Jawa Timur (BPSP Jatim). (2024a). Total Population by Sex and Regency / City of East Java Province (Soul), 2021–2023 (Indonesian). Available online: https://jatim.bps.go.id/indicator/12/375/1/jumlah-penduduk-provinsi-jawa-timur.html (accessed on 17 May 2024).

Badan Pusat Statistik Provinsi Jawa Timur (BPSP Jatim). (2024b). Open Unemployment Rate by Regency/City (Percent), 2021 – 2023 (Indonesian). Available online: https://jatim.bps.go.id/indicator/6/54/1/tingkat-pengangguran-terbuka-tpt-provinsi-jawa-timur.html (accessed on 16 May 2024).

Badan Pusat Statistik Provinsi Jawa Timur (BPSP Jatim). (2024c). Percentage of Poor Population by Regency/City in East Java (People), 2021–2023 (Indonesian). Available online: https://jatim.bps.go.id/indicator/23/497/1/persentase-penduduk-miskin-menurut-kabupaten-kota-di-jawa-timur.html (accessed on 16 May 2024).

Bettez, S. C., & Hytten, K. (2013). Community Building in Social Justice Work: A Critical Approach. Educational Studies, 49(1), 45–66. https://doi.org/10.1080/00131946.2012.749478

Badaruddin, Kariono, & Hafi, B. (2022). Utilization of Village Potential for the Development of Village Business Company (VBC) Entities in North Sumatera, Indonesia. In: Proceedings of the Second International Conference on Public Policy, Social Computing and Development (ICOPOSDEV 2021).

Balta, M. E., & Papadopoulos, T. (2024). Business model pivoting and digital technologies in turbulent environments. International Journal of Entrepreneurial Behaviour & Research. https://doi.org/10.1108/JTS-06-2023-0002

Banerjee, S., Gupta, S., & Koner, S. (2022). Digital tools for direct and indirect citizen empowerment: The retaliatory response against COVID-19 in India. Digital Innovation for Healthcare in COVID-19 Pandemic: Strategies and Solutions, 153–171. https://doi.org/10.1016/b978-0-12-821318-6.00012-8

Bryman, A., & Bell, E. (2019). Social Research Method. 5th Canadian Edition. Oxford University Press Canada.

Bowling, A. (2014). Research methods in health: investigating health and health services. McGraw-Hill Education (UK).

Capece, G., & Costa, R. (2013). The new neighbourhood in the internet era: network communities serving local communities. Behaviour & Information Technology, 32(5), 438–448. https://doi.org/10.1080/0144929x.2011.610825

Chandra, Y., Man Lee, E. K., & Tjiptono, F. (2020). Public versus private interest in social entrepreneurship: Can one serve two masters? Journal of Cleaner Production, 280, 124499. https://doi.org/10.1016/j.jclepro.2020.124499

Cobigo, V., Martin, L., & Mcheimech, R. (2016). Understanding Community. Canadian Journal of Disability Studies, 5(4), 181. https://doi.org/10.15353/cjds.v5i4.318

Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approach 5th ed. Sage Publications.

Dharmawan, A., Aji, G. G., & Mutiah. (2017). Madurese cultural communication approach. Journal of Physics: Conference Series, 953, 012195. https://doi.org/10.1088/1742-6596/953/1/012195

Drasospolino, Zauhar, S., Santoso, B., & Hermawan. (2023). The Forest Management Policy and its Influence in Forest area Utilization and Empowering Forest Communities in Yogyakarta. Land Use Policy, 127, 106539. https://doi.org/10.1016/j.landusepol.2023.106539

Faraby, M. E. (2016). Islamic Work Ethic of Madura Ethnic Community (Indonesian). SALAM: Jurnal Sosial Budaya & Syar-i, 3(1), 21–23. https://doi.org/10.15408/sjsbs.v3i1.3095

Fayomi, O. S. I., Adelakun, J. O., & Babaremu, K. O. (2019). The Impact of Technological Innovation On Production. Journal of Physics: Conference Series, 1378(2), 022014. https://doi.org/10.1088/1742-6596/1378/2/022014

Gandhi, T., & Raina, R. (2018). Social entrepreneurship: the need, relevance, facets and constraints. Journal of Global Entrepreneurship Research, 8(1). https://doi.org/10.1186/s40497-018-0094-6

Habibih, O. N. Y., Suryani, W., & Radianto, D. O. (2019). FKMB Binadesa in Juruan Daya Village, Batu Putih, Sumenep with efforts to eradicate illiteracy and prolonged drought (Indonesian). Jurnal Masyarakat Merdeka, 2(1), 2654–9174. http://dx.doi.org/10.51213/jmm.v2i1.12

Han, S. B., Sim, K. L., & Ebrahimpour, M. (2012). Relationships among ISO 9001, competitive dimensions and profitability. International Journal of Services and Operations Management, 11(2), 222–236. https://doi.org/10.1504/ijsom.2012.045200

Hanley, C. (2014). Putting the Bias in Skill-Biased Technological Change? A Relational Perspective on White-Collar Automation at General Electric. American Behavioral Scientist, 58(3), 400–415. https://doi.org/10.1177/0002764213503339

Hanushek, E. A., & Ettema, E. (2017). Defining Productivity in Education: Issues and Illustrations. The American Economist, 62(2), 165–183. https://doi.org/10.1177/0569434516688207

Hassan, H. M. K. (2020). Intention towards social entrepreneurship of university students in an emerging economy: the influence of entrepreneurial self-efficacy and entrepreneurship education. On the Horizon, 28(3), 133–151. https://doi.org/10.1108/oth-04-2020-0012

Haryono, A., Soetjipto, B. E., & Sopiah. (2021). Sociopreneurship And Entrepreunial Behavior in The Environment of The Kowel Batik Center (A Phenomenological Study at The Kowel Handicraft Batik Center, Pamekasan Regency). International Journal of Business, Economics and Law, 24(5), 32–38.

Heutel, G. (2012). How should environmental policy respond to business cycles? Optimal policy under persistent productivity shocks. Review of Economic Dynamics, 15(2), 244–264. https://doi.org/10.1016/j.red.2011.05.002

Hockerts, K. (2017). Determinants of Social Entrepreneurial Intentions. Entrepreneurship Theory and Practice, 41(1), 105–130. https://doi.org/10.1111/etap.12171

Hsieh, H. F., & Shannon, S. E. (2005). Three Approaches to Qualitative Content Analysis. Qualitative Health Research, 15(9), 1277–1288. https://doi.org/10.1177/1049732305276687

Ivaldi, S., Scaratti, G., & Fregnan, E. (2022). Dwelling within the fourth industrial revolution: organizational learning for new competences, processes and work cultures. Journal of Workplace Learning, 34(1), 1–26. https://doi.org/10.1108/jwl-07-2020-0127

Jabbouri, R., Truong, Y., & Issa, H. (2024). The impact of local entrepreneurial initiatives on women entrepreneur empowerment: the case of cooperative social ventures in Morocco. International Journal of Entrepreneurial Behavior & Research, 30(7), 1838–1866. https://doi.org/10.1108/ijebr-04-2023-0427

Karlaftis, M. G. (2004). A DEA approach for evaluating the efficiency and effectiveness of urban transit systems. European Journal of Operational Research, 152(2), 354–364. http://dx.doi.org/10.1016/S0377-2217(03)00029-8

Lapuz, M. C. M. (2023). The role of local community empowerment in the digital transformation of rural tourism development in the Philippines. Technology in Society, 74, 102308. https://doi.org/10.1016/j.techsoc.2023.102308

Lekan, A. M., Adedamola, O., Adelakun, O. A., et al. (2013). Target output, extended output and site productivity: tales of the expected. Journal of Environment and Earth Science, 3(3), 38–45.

Lindqvist, A., Sendén, M. G., & Renström, E. A. (2021). What is gender, anyway: a review of the options for operationalising gender. Psychology & Sexuality, 12(4), 332–344. https://doi.org/10.1080/19419899.2020.1729844

Luthra, E. S. (2019). Technopreneur Without the Technology. Available online: https://www.forbes.com/councils/forbestechcouncil/2019/08/19/technopreneur-without-the-technology/ (accessed on 15 August 2024).

Mahdi, I., & Sulistyono, S. W. (2023). Determinants of gini ratio: a case study of low gini ratio in Madura. Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA), 245–260. https://doi.org/10.37631/ebisma.v4i2.1119

Mariam, M., Kurniawan, K., & Iskandar, Y. (2023). Application of Business Technology in Management: A Case Study of Using Technology Innovation to Improve Business Operational Efficiency and Effectiveness. West Science Business and Management, 1(3), 176–183. http://dx.doi.org/10.58812/wsbm.v1i03.98

Masduki, A. (2024). Youngest Property Entrepreneur in Madura Gives CSR to Repair 500 Meters of Road (Indonesian). Available online: https://surabaya.inews.id/read/424814/pengusaha-property-termuda-se-madura-berikan-csr-perbaikan-jalan-sepanjang-500-meter (accessed on 28 July 2024).

Maziriri, E. T., Dzingirai, M., Nyagadza, B., et al. (2024). From perceived parental entrepreneurial passion to technopreneurship intention: The moderating role of perseverance and perceived parental entrepreneurial rewards. Sustainable Technology and Entrepreneurship, 3(1), 100051. https://doi.org/10.1016/j.stae.2023.100051

Nandru, P., Kumar, S. S. A., & Chendragiri, M. (2023). Adoption intention of mobile QR code payment system among marginalized street vendors: an empirical investigation from an emerging economy. Journal of Science and Technology Policy Management. https://doi.org/10.1108/JSTPM-03-2023-0035

Neal, S., Bennett, K., Cochrane, A., & Mohan, G. (2019). Community and conviviality? Informal social life in multicultural places. Sociology, 53(1), 69–86. http://doi.org/10.1177/ 0038038518763518

Nugraha, A. R., Perbawasari, S., Zubair, F., et al. (2019). Community Empowerment through Effective Communication Training Based on Tourism Potential and Local Wisdom (Indonesian). urnal Pengabdian Dan Pemberdayaan Masyarakat, 3(1), 123. https://doi.org/10.30595/jppm.v3i1.3546

Olusegun, O. O., Akpoviroro, K. S., & Adebowale, O. M. (2019). Impact of Technopreneurship on Business Performance. Journal of Economics and Management Research, 8, 55–71. https://doi.org/10.22364/jemr.8.03

Parsons, R. J., James, D. J., & Santos, H. H. (1994). The Integration of Social Work Practice. California: Brooks/Cole. Payne.

Permatasari, A., Doohan, G., & Kusmulyono, M. S. (2020). Factors Influencing Social Entrepreneurial Intention: A Case of Private University in Bekasi. International Journal of Family Business Practices, 3(2), 33. https://doi.org/10.33021/ijfbp.v3i2.1342

Prakash, A., Jha, S. K., Prasad, K. D., et al. (2017). Productivity, quality and business performance: an empirical study. International Journal of Productivity and Performance Management, 66(1), 78–91. https://doi.org/10.1108/ijppm-03-2015-0041

Probosiwi, R. (2015). Women And Its Role On Social Welfare Development. Natapraja, 3(1). https://doi.org/10.21831/jnp.v3i1.11957

Quansah, E. M. (2024). Digital divide: accessing digital technologies for firms in BOP countries. Online Information Review, 48(3), 476–490. https://doi.org/10.1108/oir-05-2023-0213

Rachman, D. R. N., Roziqin, A., & Salahudin. (2022). Community Empowerment Based on Local Potential: A Systematic Literature Review. Jurnal Administrasi Publik, 20(1), 299–316. https://doi.org/10.30996/dia.v20i01.6472

Rahayu, D. (2009). Strengthening the Rights of Migrant Workers through the Involvement of Community Based Organizations as an Effort to Prevent Trafficking in Women in Madura (Indonesian). Masyarakat, Kebudayaan dan Politik, 22(2), 140–147.

Ratten, V. (2018). Social entrepreneurship through digital communication in farming. World Journal of Entrepreneurship, Management and Sustainable Development, 14(1), 99–110. https://doi.org/10.1108/wjemsd-07-2017-0045

Ribeiro-Navarrete, B., Calderon-Monge, E., & Simón-Moya, V. (2023). Digitalisation and digital transformation in the social economy: the cases of Anecoop and Consum. British Food Journal, 125(10), 3489–3505. https://doi.org/10.1108/bfj-12-2022-1086

Roberts, R. (2020). Qualitative Interview Questions: Guidance for Novice Researchers. The Qualitative Report, 25(9), 3185–3203. https://doi.org/10.46743/2160-3715/2020.4640

Roifah, M., & Mufidah, Z. (2022). Uncovering The Marriage Life of Modern Madurese Women: The Sexual Contracts Theory. Parafrase: Jurnal Kajian Kebahasaan dan Kesustraan, 22(1), 115–120. https://doi.org/10.30996/parafrase.v22i1.6619

Rubin, H. J., & Rubin, I. S. (2012). Qualitative interviewing: The art of hearing data 3rd ed. Los Angeles, CA: Sage.

Ruslin, Mashuri, S., Rasak, M. S. A., et al. (2022). Semi-structured Interview: A Methodological Reflection on the Development of a Qualitative Research Instrument in Educational Studies. IOSR Journal of Research & Method in Education (IOSR-JRME), 12(1), 22–29. http://dx.doi.org/10.9790/7388-1201052229

Sarmini, M., Nadiroh, U., & Hasanah, S. (2018). The Identity of Madurese Women: Between Tradition and the Development of Modernization. Proceedings of Social Sciences, Humanities and Economics Conference (SoSHEC 2017). https://doi.org/10.2991/soshec-17.2018.41

Septiadi, M., & Wigna, W. (2015). The Effect of Gender Inequality on Household Survival Strategies of Poor Agricultural Labourer in Cikarawang. Sodality: Jurnal Sosiologi Pedesaan, 01(02), 100–111. https://doi.org/10.22500/sodality.v1i2.9394

Silverman, D. (2016). Qualitative Research. Sage Publication Limited.

Siscawati, M., Adelina, S., Eveline, R., & Anggriani, S. (2020). Gender Equality and Women Empowerment in The National Development of Indonesia. Journal of Strategic and Global Studies, 2(2), 40–63. https://doi.org/10.7454/jsgs.v2i2.1021

Shava, G. N., Hleza, S., Tlou, F., et al. (2021). Qualitative Content Analysis, Utility, Usability and Processes in Educational Research. International Journal of Research and Innovation in Social Science (IJRISS), 5(7), 2454–6186.

Sidek, S., & Arrasyid, M. I. (2022). Unified Theory of Sociopreneurial Behavior: The Formation and Impact of Sociopreneurial Behavior (Indonesian). Jurnal Ulwan, 7(1), 60–74.

Solehen, N. (2024). Inspiring Story of Sultan Madura, Explore School to Promote Selling Imported Goods in Bangkalan (Indonesian). Available online: https://madurapost.net/kisah-inspirasi-sultan-madura-jajaki-sekolah-promosi-jualan-barang-impor-di-bangkalan/ (accessed on 28 July 2024).

Soomro, B. A., & Shah, N. (2021). Technopreneurship intention among nonbusiness students: a quantitative assessment. World Journal of Entrepreneurship, Management and Sustainable Development, 17(3), 502–514. https://doi.org/10.1108/WJEMSD-10-2020-0129

Strategic Scrutiny Group (SSG). (2019). Principles for community empowerment. Available online: https://audit.scot/publications/principles-for-community-empowerment. Accessed on 16 August 2024).

Studdert, D., & Walkerdine, V. (2016). Being in Community: Re-Visioning Sociology. The Sociological Review, 64(4), 613–621. https://doi.org/10.1111/1467-954x.12429

Sugito, P., & Kamaludin. (2019). Supporting Entrepreneurship Through Migratory Culture and Information Acquisition. International Journal of Engineering and Advanced Technology (IJEAT), 9(1), 2249–8958. https://doi.org/10.35940/ijeat.a9365.109119

Sumarno, S., Saryono, S., & Gimin, G. (2017). Technopreneurship Development at Riau University (Indonesian). Journal of Promotion, 5(2), 85–94. http://dx.doi.org/10.24127/ja.v5i2.1217

Supraptiningsih, U., Jubba, H., Hariyanto, E., et al. (2023). Inequality as a cultural construction: Women’s access to land rights in Madurese society. Cogent Social Sciences, 9(1). https://doi.org/10.1080/23311886.2023.2194733

Surokim, A. S., & Gunawan, S. (2017). Internet, Social Media and Change in Madura (Indonesian). Universitas Trunojoyo Madura Publisher.

Tandelilin, E., Ratmawati, D., & Agustina, T. S. (2021). An exploration of ethnic entrepreneurial values and characteristics in MSEs. BISMA: Bisnis dan Manajemen, 13(2), 148–162. https://doi.org/10.26740/bisma.v13n2

Tambrin, M. (2019). Factors Affecting the Success of Madurese Women Entrepreneurs (Indonesian). Eco-Entrepreneur, 5(2). https://doi.org/10.21107/ee.v5i2.9008

Theodori, G. L. (2005). Community and Community Development in Resource-Based Areas: Operational Definitions Rooted in an Interactional Perspective. Society & Natural Resources, 18(7), 661–669. https://doi.org/10.1080/08941920590959640

Tiwari, P., Bhat, A. K., & Tikoria, J. (2020). Mediating Role of Prosocial Motivation in Predicting Social Entrepreneurial Intentions. Journal of Social Entrepreneurship, 13(1), 118–141. https://doi.org/10.1080/19420676.2020.1755993

Traill, H. (2021). The idea of community and its practice: Tensions, disruptions and hope in Glasgow’s urban growing projects. The Sociological Review, 69(2), 484–499. https://doi.org/10.1177/0038026120982272

Usman, S., Masood, F., Khan, M. A., & Khan, N. ur R. (2021). Impact of empathy, perceived social impact, social worth and social network on the social entrepreneurial intention in socio-economic projects. Journal of Entrepreneurship in Emerging Economies. https://doi.org/10.1108/JEEE-10-2020-0355

Unicef Regional Office for South Asia (UNROSA). (2017). Gender equality: glossary terms and concepts. Available online: https://www.unicef.org/rosa/media/1761/file/Genderglossarytermsandconcepts.pdf (accessed on 18 August 2024).

Venciute, D., Auruskeviciene, V., & Reardon, J. (2023). The impact of social media marketing on new venture performance. Corporate Communications: An International Journal, 28(5), 788–810. https://doi.org/10.1108/ccij-11-2022-0137

Wispandono, W., Kurniasari, N. D., Rahayu, E. S., et al. (2017). Motives, Perceptions, and Experience of Madurese Workers (Indonesian). Jurnal Komunikasi, 11(2), 179. https://doi.org/10.21107/ilkom.v11i2.3334

Webber, D. J., Webber, G. A., Berger, S., et al. (2018). Explaining productivity in a poor productivity region. Environment and Planning A: Economy and Space, 50(1), 157–174. https://doi.org/10.1177/0308518x17735103

Yadav, P., & Marwah, C. S. (2015). The Concept of Productivity. International Journal of Engineering and Technical Research, 3(5).

Zaremohzzabieh, Z., Ahrari, S., Krauss, S. E., et al. (2018). Predicting social entrepreneurial intention: A meta-analytic path analysis based on the theory of planned behavior. Journal of Business Research, 96, 264–276. https://doi.org/10.1016/j.jbusres.2018.11.030

Zikmund, W., Babin, B., Carr, J., & Griffin, M. (2012). Business research methods: Cengage Learning. Journal of Small Business Management, 44(2), 268–284.

Previous
article in this issue

Next
article in this issue