With modern society and the ever-increasing consumption of polymeric materials, the way we look at products has changed, and one of the main questions we have is about the negative impacts caused to the environment in the most diverse stages of the life cycle of these materials, whether in the acquisition of raw materials, in manufacturing, distribution, use or even in their final disposal. The main methodology currently used to assess the environmental impacts of products from their origin to their final disposal is known as Life Cycle Assessment (LCA). Thus, the objective of this work is to evaluate how much the biodegradable polymer contributes to the environment in relation to the conventional polymer considering the application of LCA in the production mode. This analysis is configured through the Systematic Literature Review (SLR) method. In this review, 28 studies were selected for evaluation, whose approaches encompass knowledge on LCA, green biopolymer (from a renewable but non-biodegradable source), conventional polymer (from a non-renewable source) and, mainly, the benefits of using biodegradable polymers produced from renewable sources, such as: corn, sugarcane, cellulose, chitin and others. Based on the surveys, a comparative analysis of LCA applications was made, whose studies considered evaluating quantitative results in the application of LCA, in biodegradable and conventional polymers. The results, based on comparisons between extraction and production of biodegradable polymers in relation to conventional polymers, indicate greater environmental benefits related to the use of biodegradable polymers.
This systematic literature review (SLR) delves into the realm of Artificial Intelligence (AI)-powered virtual influencers (VIs) in social media, examining trust factors, engagement strategies, VI efficacy compared to human influencers, ethical considerations, and future trends. Analyzing 60 academic articles from 2012 to 2024, drawn from reputable databases, the study applies specific inclusion and exclusion criteria. Both automated and manual searches ensure a comprehensive review. Findings reveal a surge in VI research post-2012, primarily in journals, with quantitative methods prevailing. Geographically, research focuses on Europe, Asia Pacific, and North America, indicating gaps in representation from other regions. Key themes highlight trust and engagement’s critical role in VI marketing, navigating the balance between consistency and authenticity. Challenges persist regarding artificiality and accountability, managed through brand alignment and transparent communication. VIs offers advantages, including control and cost efficiencies, yet grapple with authenticity issues, addressed through human-like features. Ethically, VI emergence demands stringent guidelines and industry cooperation to safeguard consumer well-being. Looking ahead, VIs promises transformative storytelling, necessitating vigilance in ethical considerations. This study advocates for continued scholarly inquiry and industry reflection to navigate VI marketing evolution responsibly, shaping the future influencer marketing landscape.
This research looks into the differences in technological practices across Gen-X, Gen-Y, and Gen-Z employees in the workplace, with an emphasis on motivation, communication, collaboration, and productivity gaps. The study uses a systematic literature review to identify factors that contribute to these variations, taking into account each generation’s distinct experiences, communication methods, working attitudes, and cultural backgrounds. Bridging generational gaps, providing ongoing training, and incorporating cross-generational and technology-enhanced practices are all required in today’s workplace. This study compares the dominating workplace generations, Gen-X and Gen-Y, with the emerging Gen-Z. A review of the literature from 2010 to 2023, which was narrowed down from 1307 to 20 significant studies, emphasizes the importance of organizational management adapting to generational changes in order to increase productivity and maintain a healthy workplace. The study emphasizes the need of creating effective solutions for handling generational variations in workplace.
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