The purpose of this study is to examine the experiences of project managers working in the distinct environment of clinical trial organizations as project management changes in dynamic labor markets. The literature emphasizes the changing skill set needed for project managers and stresses the value of cognitive flexibility, interpersonal skills, and lifelong learning. Nonetheless, there is still a great deal to learn about how these dynamics appear in the setting of clinical trial organizations. By investigating project managers’ perspectives and involvement in lifetime learning and skill development inside clinical trial organizations, this study seeks to close this gap. To elucidate the nuances of their professional experiences, 64 project managers were interviewed using a qualitative methodology. Key themes emerged from the thematic analysis, including the importance of interpersonal and personal qualities, the dynamic nature of abilities like creativity and critical thinking, and the strategic application of lifelong learning. The findings add new evidence to the body of knowledge by offering a sector-specific understanding of the lifelong learning needs and skill requirements for project managers in clinical trial organizations. The study emphasizes how crucial it is to continuously learn to improve healthcare outcomes and adjust to industry-specific problems. Contextual implications encompass perspectives for entities seeking to maximize training regimens and augment the flexibility of project management groups in clinical trial environments. This work advances theoretical ideas and practical concerns for lifelong learning and skill development in clinical trial organizations. It also adds subtle insights into a specialized domain to the discourse on project management.

The target area of the survey is the rehabilitated flat area behind the capital cities of Vienna and Bratislava, which lies in the tourist area of Győr. Wetlands provide a backdrop for tourism products such as kite flying, cycling and walking. The city centre offers tourists an easy sightseeing tour behind the natural scenery of the Danube tributary (Szigetköz). Objective: The demographic characteristics of demand and preferences for active tourism product types and the extent of the scope of supply were analyzed. The present research also analyses the cycling routes in the region with regard to the EUROVELO 6 road network. The primary research was a quantitative (questionnaire) survey conducted between 10 September 2023 and 30 October 2023. The survey sample of 666 respondents is not representative and was selected by random sampling. The results of the research include an analysis of the demand for participation in cycling tourism and tour programs as activities requiring activity. The findings of the research provide a basis for demand-supply segmentation of sustainable active tourism product development based on physical experience according to demographic characteristics (e.g. age, education). The landscape of the wetland can be positioned for the bicycle tourists. Especially for the target group of people over 40 and for people with higher education. The scope of the guided tours, linked to the central offer, extends over an area of more than 50 km. Activating the target group helps the rehabilitated natural scenery to connect to sustainable tourism.