Ancestral knowledge is essential in the construction of learning to preserve the sense of relevance, transmit and share knowledge according to its cultural context, and maintain a harmonious relationship with nature and sustainability. The objective of this research is to study and analyze the management of ancestral knowledge in the production of the Raicilla to provide elements to rural communities, producers, and facilitators in decision-making to be able to innovate and be more productive, competitive, sustainable, and improve people’s quality of life. The methodological strategy was carried out through Bayesian networks and Fuzzy Logic. To this end, a model was developed to identify and quantify the critical factors that impact optimally managed technology to generate value that translates into innovation and competitive advantages. The evidence shows that the optimal and non-optimal management of knowledge, technology, and innovation management and its factors, through the causality of the variables, permits us to capture the interrelationship more adequately and manage them. The results show that the most relevant factors for adequate management of ancestral knowledge in the Raicilla sector are facilitators, denomination of origin, extraction and fermentation, and government. The proposed model will support these small producers and help them preserve their identity, culture, and customs, contributing greatly to environmental sustainability.

Increasing the environmental friendliness of production systems is largely dependent on the effective organization of waste logistics within a single enterprise or a system of interconnected market participants. The purpose of this article is to develop and test a methodology for evaluating a data-based waste logistics model, followed by solutions to reduce the level of waste in production. The methodology is based on the principle of balance between the generation and beneficial use of waste. The information base is data from mandatory state reporting, which determines the applicability of the methodology at the level of enterprises and management departments. The methodology is presented step by step, indicating data processing algorithms, their convolution into waste turnover efficiency coefficients, classification of coefficient values and subsequent interpretation, typology of waste logistics models with access to targeted solutions to improve the environmental sustainability of production. The practical implementation results of the proposed approach are presented using the production example of chemical products. Plastics production in primary forms has been determined, characterized by the interorganizational use of waste and the return of waste to the production cycle. Production of finished plastic products, characterized by a priority for the sale of waste to other enterprises. The proposed methodology can be used by enterprises to diagnose existing models for organizing waste circulation and design their own economically feasible model of waste processing and disposal.

Resilient marketing in hotel enterprises is a research area that has not been systematically explored. This study is based on the 4Ps theory to conduct a systematic theoretical study of resilient marketing in hotel enterprises and promote the application of resilient marketing in hotel enterprises. Data were collected from Chinese hotel employees (n = 501) through an online survey. Data were analysed using SPSS and AMOS software. confirmatory factor analysis (CFA) combined with structural equation modelling (SEM) was used to explore hotel employees’ perceptions of resilient marketing in hotel companies. The findings suggest that the concept of resilient marketing, constructed through the four dimensions of resilient products, resilient prices, resilient price, and resilient promotions, is better able to help hotel enterprises withstand crises. This study contributes to understanding how Chinese hotel enterprises use the concept of resilient marketing to withstand crises, such as positively adapting to market changes, collaboratively responding to market competition, and resisting and reversing crises situation. It has important theoretical value and practical significance for constructing a theory of resilient marketing for hotel enterprises, promoting the practical development of resilient marketing for hotel enterprises.

Technology development in the agricultural sector is important in the development of Thailand’s economy. The purpose of this research was to study the approach of guidelines for future agricultural technology development to increase productivity in the Agricultural sector in order to develop a structural equation model. The research applied mixed-methodology. Qualitative research by in depth interview from 9 experts and focus group with 11 successful businesspersons for approve this model. The quantitative data gather from firm, in the 500 of agricultural sector by using questionnaire, using statistical tests of descriptive analysis, inferential analysis, and multivariate analysis. The research found guidelines for future agricultural technology development to increase productivity in the Agricultural sector composed of 4 latent. The most important item of each latent were as following: 1) Agrobiology Technology (= 4.41), in important item as choose seeds that for disease resistance and tolerate the environment to suit the cultivation area, 2) Environmental Assessment (= 4.37),, in important item as survey of cultivated areas according to topography with geographic information system, 3) Agricultural Innovation (= 4.30), in important item as technology reduces operational procedures, reduce the workforce and can reduce operating costs, and 4) Modern Management Systems (= 4.13), in important item as grouping and manage as a cooperative to mega farms. In addition, the hypothesis test found that the difference in manufacturing firm sizes. Medium and Small size and large size revealed overall aspects that were significantly different at the level of 0.05. The analysis of the developed structural equation model found that there was in accordance and fit with the empirical data and passed the evaluation criteria. Its Chi-square probability level, relative Chi-square, the goodness of fit index, and root mean square error of approximation were 0.062, 1.165, 0.961, and 0.018, respectively.

This paper aims to investigate the factors of competitive success and examine the relationship between Strategic Management Accounting, management accounting information systems and sustainability performance. This research was conducted with a quantitative approach. The survey involved 125 managers of 4- and 5-star hotels in Bali, Indonesia, a research sample of 154 managers was determined to be given a research questionnaire. Analysis of research data was carried out through Structural Equation Modeling. The results showed that strategic management accounting and Information Management Accounting System had a positive effect on sustainability performance. MAS information also mediates the relationship between strategic management accounting and sustainability performance which can involve a variety of factors. This study only focuses on competitive strategy and MAS information variables, so further research is needed on the sustainability performance of the hospitality industry. The positive relationship between strategic management accounting and social and environmental performance supports the argument that hotels use socio-environmental aspects for their strategic management accounting. Hotel managers also need government regulations and information related to social and environmental issues such as the Indonesian occupational health and safety management system and the Indonesia Green Hotel Award.