This study investigates non-academic employees’ perceptions of their line managers’ leadership styles at a private university in Malaysia and how these perceptions influence their intention to remain employed. Employing a qualitative approach and the path-goal theory as a theoretical framework, data were collected through purposive sampling from 10 non-academic employees and analyzed thematically using NVivo 12 software. The findings reveal that a supportive and participative leadership style fosters an informal leadership dynamic between line managers and subordinates. Informal leadership behaviors encompass affective qualities and effective communication that enable the development of close relationships outside the workplace, facilitating increased employee engagement and motivation levels. Consequently, this approach notably improves employee retention. This study offers a comprehensive understanding of informal leadership styles contributing to enhanced human resource management at the private university while providing an inclusive perspective on employees’ perceptions and their intention to remain employed. Finally, we propose a model of employees’ perception of leadership styles as the main driver that better serves their intention to stay in organizations.

Small and medium-sized enterprises (SMEs) play a critical role in achieving environmental sustainability, particularly in developing economies where regulatory enforcement and resource constraints remain significant challenges. Drawing on Institutional Theory, this study examines how green leadership influences environmental performance in Ghanaian SMEs, with digital innovation as a mediating variable and environmental culture as a moderating variable. Institutional Theory provides the conceptual foundation for explaining how normative pressures embedded in leadership values and organizational culture, alongside mimetic pressures associated with digital innovation adoption, shape firms’ environmental outcomes. Using survey data collected from SMEs in Ghana and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), the results revealed that green leadership has a significant positive effect on both digital innovation and environmental performance. Digital innovation also significantly enhances environmental performance and partially mediates the relationship between green leadership and environmental performance. Notably, the findings demonstrated that environmental culture significantly moderates the relationship between digital innovation and environmental performance, with the effect stronger in organizations with a well-developed environmental culture. This indicates that internalized environmental values amplify the effectiveness of digital innovation initiatives. The study contributes to the sustainability and organizational literature by extending Institutional Theory to the SME context in a developing economy and by clarifying the conditional role of environmental culture in translating digital innovation into superior environmental performance. Practically, the findings suggest that SME leaders and policymakers should promote environmentally oriented leadership, invest in digital innovation, and cultivate strong environmental cultures to enhance sustainability outcomes.

The study explores improving opportunities of forecasting accuracy from the traditional method through advanced forecasting techniques. This enables companies to optimize inventory management, production planning, and reducing the travelling time thorough vehicle route optimization. The article introduced a holistic framework by deploying advanced demand forecasting techniques i.e., AutoRegressive Integrated Moving Average (ARIMA) and Recurrent Neural Network-Long Short-Term Memory (RNN-LSTM) models, and the Vehicle Routing Problem with Time Windows (VRPTW) approach. The actual milk demand data came from the company and two forecasting models, ARIMA and RNN-LSTM, have been deployed using Python Jupyter notebook and compared them in terms of various precision measures. VRPTW established not only the optimal routes for a fleet of six vehicles but also tactical scheduling which contributes to a streamlined and agile raw milk collection process, ensuring a harmonious and resource-efficient operation. The proposed approach succeeded on dropping about 16% of total travel time and capable of making predictions with approximately 2% increased accuracy than before.

This study explores the integration of data mining, customer relationship management (CRM), and strategic management to enhance the understanding of customer behavior and drive revenue growth. The main goal is the use of application of data mining techniques in customer analytics, focusing on the Extended RFM (Recency, Frequency, Monetary Value and count day) model within the context of online retailing. The Extended RFM model enhances traditional RFM analysis by incorporating customer demographics and psychographics to segment customers more effectively based on their purchasing patterns. The study further investigates the integration of the BCG (Boston Consulting Group) matrix with the Extended RFM model to provide a strategic view of customer purchase behavior in product portfolio management. By analyzing online retail customer data, this research identifies distinct customer segments and their preferences, which can inform targeted marketing strategies and personalized customer experiences. The integration of the BCG matrix allows for a nuanced understanding of which segments are inclined to purchase from different categories such as “stars” or “cash cows,” enabling businesses to align marketing efforts with customer tendencies. The findings suggest that leveraging the Extended RFM model in conjunction with the BCG matrix can lead to increased customer satisfaction, loyalty, and informed decision-making for product development and resource allocation, thereby driving growth in the competitive online retail sector. The findings are expected to contribute to the field of Infrastructure Finance by providing actionable insights for firms to refine their strategic policies in CRM.

The coastal area of Bohai Bay of China has a wide distribution of salt-accumulated soils which could pose a problem to the sustainable development of the local ecology. As a result, the land remains largely degraded and unsuitable for biophysical and agricultural purposes. In this study, we characterized the soil and native plants in the area, to properly understand and identify species with satisfactory adaptation to saline soil and of high economic or ecological value that could be further developed or domesticated, using appropriate cultivation techniques. The goal was to determine the salinity parameters of the soil, identify the inhabiting plant species and contribute to the ecosystem data base for the Bay area. A field survey involving soil and plant sampling and analyses was conducted in Yanshan and Haixing Counties of Hebei Province, China, to estimate the level of salt ions as well as plant species population and type. The mean electrical conductivity (EC) of the soils ranged from 0.47 in more remote locations to 23.8 ds/m in locations closer to the coastline and the total salt ions from 0.05 to 8.8 g/kg, respectively. Each of the salinity parameters, except HCO₃⁻ showed wide variations as judged from the coefficient of variation (CV) values. The EC, as well as chloride, sulphate, Mg and Na ions increased significantly towards the coastline but the HCO₃⁻ ion showed a relatively even distribution across sampling points. Sodium was the most abundant cation and chloride and sulphate the most abundant anions. Therefore, the most dominant salinity-inducing salt that should be properly managed for sustainable ecosystem health was sodium chloride. Based on the EC readings, the most remote location from the coastline was non-saline but otherwise, the salinity ranged from slightly to strongly-very strongly saline towards the coast. There were considerably wide variations in the number and distribution of plant species across sampling locations, but most were dominated entirely Phragmites australis, Setaria viridis and Sueda salsa. Other species identified were Aeluropus littoralis, Chloris virgata, Heteropappus altaicus, Imperata cylindrica, Puccinellia distans, Puccinellia tenuiflora and Scorzonera austriaca. On average, the sampling points furthest from the coast produced the most biomass, and the point with the highest elevation had the most diverse species composition. Among species, Digitaria sanguinalis produced the highest dry mass, followed by Lolium perenne and H. altaicus, but there were considerable variations in biomass yield across sampling locations, with the location nearest the coastline having no vegetation. The observed variations in soil and vegetation should be strongly considered by planners to allow for the sustainable development of the Bahai bay area.