The rise of online gambling in Indonesia has emerged as a significant public health concern, driven by various psychological, social, and regulatory factors. Despite stringent laws prohibiting gambling, the accessibility and appeal of online platforms have led to increased participation, particularly among young adults. This phenomenon is characterized by a paradoxical sense of control that users feel while gambling online, which can lead to compulsive behaviors and addiction. The structural characteristics of online gambling platforms, including fast-paced games and easy accessibility, further exacerbate this issue. Social influences, particularly through social media and peer interactions, normalize gambling behaviors, making them more appealing to adolescents. Mental health issues, such as anxiety and depression, are closely linked to online gambling addiction, as individuals may use gambling as a coping mechanism. The COVID-19 pandemic has intensified these challenges, with many individuals turning to online gambling for entertainment during lockdowns. To address the growing prevalence of online gambling addiction, comprehensive regulatory frameworks are needed, alongside responsible gambling initiatives and public awareness campaigns. Collaboration among stakeholders, including government agencies, healthcare providers, and gambling operators, is crucial for effective intervention. Continuous monitoring and evaluation of online gambling trends will inform future policies and help identify emerging risks. By adopting a multifaceted approach, Indonesian policymakers and stakeholders can work towards minimizing the risks associated with online gambling and fostering a healthier environment for its citizens.

This research aims to test the effect that the implementation of green practices at a major sport tourism event, the Badminton World Championships in Huelva (Spain), has on the future intention of spectators to return to similar sport events. A total of 523 spectators who attended the event were randomly selected and self-administered in the presence of the interviewer. A confirmatory factor analysis of the model and a multi-group analysis were carried out. Sporting events have a great impact on the environment in which they are organised, mainly when they are linked to tourism, whether at an economic, social or environmental level. The results indicated that green practices indirectly influence spectators’ future intentions through emotions and satisfaction, direct antecedents. In addition, green practices directly affect both image and trust, and indirectly affect satisfaction. In conclusion, green practices are a variable to be taken into account when planning the organisation of a sporting event that aims to consolidate itself in the tourism and sports services market.

In recent times, there has been a surge of interest in the transformative potential of artificial intelligence (AI), particularly within the realm of online advertising. This research focuses on the critical examination of AI’s role in enhancing customer experience (CX) across diverse business applications. The aim is to identify key themes, assess the impact of AI-powered CX initiatives, and highlight directions for future research. Employing a systematic and comprehensive approach, the study analyzes academic publications, industry reports, and case studies to extract theoretical frameworks, empirical findings, and practical insights. The findings underscore a significant transformation catalyzed by AI integration into Customer Relationship Management (CRM). AI enables personalized interactions, fortifies customer engagement through interactive agents, provides data-driven insights, and empowers informed decision-making throughout the customer journey. Four central themes emerge: personalized service, enhanced engagement, data-driven strategy, and intelligent decision-making. However, challenges such as data privacy concerns, ethical considerations, and potential negative experiences with poorly implemented AI persist. This article contributes significantly to the discourse on AI in CRM by synthesizing the current state, exploring key themes, and suggesting research avenues. It advocates for responsible AI implementation, emphasizing ethical considerations and guiding organizations in navigating opportunities and challenges.

The development of the times and the progress of society have put forward new requirements for the conduct of party building work. Only by adhering to innovative ideas, continuously adjusting and scientifically planning the mode of party building work, can a new and systematic guidance system for party building be constructed, so that the conduct of party building work in universities presents a new development state and mode. Based on the influence of the information technology environment and the guidance of the spirit of the 20th National Congress, this article explores and analyzes the innovative reform of party building work in universities in the new era. From different perspectives such as introducing advanced technology and innovative party building work concepts, it systematically explores the innovative planning measures for party building work, striving to build a new organizational system for party building in universities, and scientifically optimize the value and effectiveness of party building work in universities.