This study examines consumer attitudes toward cryptocurrencies in Slovakia, focusing on the perceived adequacy of their promotion and the influence of demographic factors such as education, gender, and age. The findings reveal that a significant majority of respondents view cryptocurrency promotion as insufficient, with 77.77% expressing dissatisfaction. Demographic factors were found to have minimal impact on attitudes, suggesting that universal barriers—such as trust, technological literacy, and perceived risks—play a more critical role. Social media emerged as a key platform for engaging consumers, particularly younger demographics, provided that campaigns are well-targeted and informative. These results highlight the need for innovative promotional strategies emphasizing transparency, education, and trust-building to bridge the gap between cryptocurrencies and broader consumer adoption. The study contributes to the growing literature on cryptocurrency marketing by providing actionable insights for addressing challenges in emerging markets like Slovakia.

The transfer of knowledge and the preservation of traditions is passed down from generation to generation. The main objective of this study was to explore people’s knowledge of the gastronomic heritage of the Kisalföld regions through an analysis of the county’s (attendance to, decision-making and willingness to spend on food and beverages) taking place in the county, such as the Flavours of Szigetköz, the County Wines Festival, the Flavours of Rábaköz or Eszterházy Baroque Food Festival at Fertőd. A quantitative research was used to analyse the topic (N = 666), the sample is not representative and the selection of respondents was random. Data were collected between 1 September 2023 and 31 October 2023 using electronic questionnaires shared on Google Drive. Data were processed using SPSS 25.0 and MS Office Excel in addition to the descriptive statistical data (modus, median, standard deviation), correlation, and crosstabulation analyses. Important research questions of the study were whether the respondents’ place of respondents influences gastronomic awareness whether age determines willingness to travel to attend a gastronomy event, The most popular gastronomic event in the county was the Vegetables of Hanság Region (mean 3.35), and the least popular was the Szigetköz Flavours of Szigetköz festival (mean 3.01). The key finding of the study is that an essential aspect of sustainability for decision-makers is to know the characteristics of tourists (middle-aged female target group), to select and maximize the different program packages in the marketing of the offer, to distribute the traffic and to avoid mass tourism.

Manyanda tradition, a tradition of taking over social roles after death, in addition to successfully maintaining social continuity in the family structure, is also a potential capital in strengthening social cohesion. However, this context has not been discussed comprehensively in previous studies so it is very important to explain. In addition to responding to the shortcomings of previous studies, this study also aims to explain the mechanisms, factors and implications of the practice of this tradition as a reflection of social cohesion based on customary and religious values. By using a qualitative descriptive case study approach, this study shows three important findings. First, the spontaneity of the community and traditional leaders when hearing the news of death and social activities forty days afterwards. Second, the dominance of spiritual and cultural factors in addition to social and structural factors that encourage the community to preserve this tradition. Third, the Manyanda tradition has implications for strengthening the community’s commitment and belief in the meaning of death, the importance of a replacement figure who takes over social roles and strengthens the tribal identity of the Nagari (local village) community. This study recommends the importance of this tradition to be preserved as the root of social cohesion.

Today it is obvious that corporate social responsibility (CSR) is more than just a volunteer activity, it is also related to the operation of the firms and to competitive advantages. Many factors influence CSR and CSR-competitiveness relations; firm size could be the most crucial one. Originally CSR is related to large companies, although smaller firms can be active in CSR mainly in different ways with different background. Based on this idea the paper aims to explore the correlation between small and medium-sized enterprises’ (SMEs) corporate social responsibility (CSR) and competitive advantages. An interview research was conducted among thirty SMEs in a Hungarian city of Győr in 2021/22 to reveal how owner-managers interpret CSR, competitiveness and their relations. As SMEs cannot provide exact data on this topic the personal perception method was used to explore the CSR-competitiveness relation. A moderate relation was observed between CSR and competitiveness and the research revealed that different methodologies have to be applied for SMEs than large companies which results from the fact that SMEs’ CSR is less formal and lacks exact data.