In an era of intensified market competition, internal brand management (IBM) has emerged as a critical strategy for aligning employee behavior with brand values. This study investigates how IBM influences brand citizenship behavior (BCB) among front-line restaurant employees in Macao, emphasizing the mediating role of brand identification (BI) and simultaneously testing the moderating effect of leader-member exchange (LMX). Drawing from Social Identity Theory and Social Exchange Theory, the structural equation modeling (SEM) was used to test the model using data from 315 employees across 11 Macao restaurant companies. Analyzing via software package Smart-Pls 4.1, we found that IBM significantly enhances BI, which in turn strongly predicts BCB. While IBM directly impacts BCB, the effect is mediated by BI. Furthermore, LMX moderates the IBM-BI relationships, underscoring the role of leadership in internal branding effectiveness. These findings contribute to the internal branding literature by validating BI as a key psychological mechanism and LMX as a boundary condition. Practically, the study provides insights for restaurant industry seeking to foster brand-aligned behaviors through internal brand management.

Artificial intelligence chatbots can be used to conduct research effectively and efficiently in the fifth industrial revolution. Artificial intelligence chatbots are software applications that utilize artificial intelligence technologies to assist researchers in various aspects of the research process. These chatbots are specifically designed to understand researchers’ inquiries, provide relevant information, and perform tasks related to data collection, analysis, literature review, collaboration, and more. The purpose of this study is to investigate the use of artificial intelligence chatbots for conducting research in the fifth industrial revolution. This qualitative study adopts content analysis as its research methodology, which is grounded in literature review incorporating insights from the researchers’ experiences with utilizing artificial intelligence. The findings reveal that researchers can use artificial intelligence chatbots to produce quality research. Researchers are exposed to various types of artificial intelligence chatbots that can be used to conduct research. Examples are information chatbots, question and answer chatbots, survey chatbots, conversational agents, peer review chatbots, personalised learning chatbots and language translation chatbots. Artificial intelligence chatbots can be used to perform functions such as literature review, data collection, writing assistance and peer review assistance. However, artificial intelligence chatbots can be biased, lack data privacy and security, limited in creativity and critical thinking. Researchers must be transparent and take in consideration issues of informed content and data privacy and security when using artificial intelligence chatbots. The study recommends a framework on artificial intelligence chatbots researchers can use to conduct research in the fifth industrial revolution.

Smallholder paprika farmers in Zimbabwe contribute to local economies and food security but face supply chain challenges like limited market access and poor infrastructure which lead to post harvest losses and unpredictable prices. To survive, these farmers must adopt sustainable value networks to reduce operational costs and improve performance. This study sought to establish the effect of sustainable value networks on the operational performance of smallholder paprika farming in Zimbabwe. This study, using a positivist research philosophy and a quantitative approach, surveyed 288 smallholder paprika farmers in Zimbabwe. Exploratory factor analysis and partial least squares structural equation modelling were used to validate the constructs and test the hypothesised relationships. Results demonstrate a moderate level of implementation of value networks in smallholder paprika farming characterised by successes and challenges. The findings illustrated resource sharing among smallholder farmers, facilitated by initiatives, such as recycled seed exchanges and financial support through village savings and loan associations. However, results show that challenges persist, particularly with market access and financial support. Results indicate that there is a significant awareness and implementation of green supply chain management practices among smallholder paprika farmers even though they do not have access to resources and live in rural areas. The findings demonstrate that value networks significantly influence the adoption of green supply chain management practices, which in turn positively impact operational performance, environmental performance, and social performance. Green supply chain management practices were found to mediate the relationship between value networks and environmental performance, social performance, and operational performance, underlining the critical role of sustainable practices in enhancing performance outcomes. While environmental performance showed a positive effect on operational performance, the direct influence of social performance on operational performance was found to be statistically insignificant, suggesting the need for further exploration of the factors linking social benefits to operational efficiency. The research contributes to both theory and practice by presenting a sustainable value network model for smallholder paprika farmers, integrating value network, green supply chain management practices and environmental performance to enhance operational performance. Practical implications include policy recommendations to strengthen collaboration between smallholder farmers and other stakeholdersand address power imbalances with intermediaries. Future research should extend the study to other agricultural sectors and incorporate more diverse stakeholder perspectives to validate and generalise the proposed sustainable value network model.

Indonesia’s tourism industry has emerged as a strategic sector, contributing to the country’s foreign exchange earnings. Given the prominence of this sector, there is significant potential for further development. Indeed, a mapping study to assess the dissemination of the trend and the potential for further issues to emerge would be highly beneficial. It is encouraging to note that academics have produced substantial literature on the subject, offering insights into its many facets. However, there is still a need for more in-depth analysis to understand the trends and issues currently facing the sector entirely. Consequently, this article examines the core themes in Indonesia’s tourism studies and maps the potential for future research on tourism issues and regulations. To this end, it employs a qualitative, four-year data set (2020–2023) and a SWOT analysis to identify critical aspects of Indonesian tourism issues. The data was collected in three forms: government reports, statistical data, and research articles (n = 252 samples) from the Scopus database. The results demonstrate that the predominant trend in Indonesia’s tourism industry is the widespread embrace of ecotourism at both the local and regional levels. Instead of identifying a limited number of leading destinations, the focus has shifted towards developing tourism villages and multi-stakeholder tourism. The primary concerns are the Indonesian tourism industry’s growth potential and sustainability. The development potential of Indonesian destinations based on SWOT objectives is a crucial aspect, and its score shows that Indonesia’s tourism sector is strategically positioned to take advantage of strengths and opportunities.

This study evaluates the influence of quality certificates on sustainable food production in Poland, considering economic, social, and environmental dimensions. Analyzing 25 different certificates, the research explores their criteria, procedures, and costs across various food product categories, including meat, fish, and plant-based products. The study provides a detailed review of certification processes, from initiation to audits and inspections. It identifies both commonalities and differences among certificates, each addressing unique aspects such as environmental impact, worker rights, and product origins. Despite the diversity in standards and procedures, the study underscores the need for standardized international criteria to improve transparency and meet consumer expectations, highlighting the significant role of quality certificates in advancing sustainable food production.

The co-hydrothermal carbonization of biomasses has shown many advantages on charcoal yield, carbonization degree, thermal-stability of hydrocar and energy recovered. The goal of this study is to investigate the effect of co-combustion of cattle manure and sawdust on energy recovered. The results show that ash content ranged between 10.38%–20.00%, indicating that the proportion of each variable influences energy recovered. The optimum is obtained at 51% cattle manure and 49% sawdust revealing 37% thermal efficiency and 3.9 kW fire power. These values are higher compared to cattle manure individually which gives values of 30% and 2.3 kW respectively for thermal efficiency and fire power. Thus, the mixture of biomasses enhances energy recovered both in combustion and hydrothermal carbonization. Volatile matter is lower in mixture predicting that the flue gas releases is lower during combustion. Fixed carbon is higher in mixture predicting that energy recovered increases during the combustion of mixture than cattle manure individually. Higher Carbon content was noticed in mixture than cattle manure indicating that the incorporation of sawdust enhances heating value. The incorporation of sawdust in cattle manure can also enhance energy recovered and is more suitable for domestic and industrial application.