The rapid advancement of financial technology (Fintech) has revolutionized the way financial transactions are conducted, with E-payment services becoming increasingly integral to daily commerce. This paper examines consumer perceptions and attitudes towards E-payment services offered by Fintech companies, identifying key factors that influence their acceptance and usage. Employing a quantitative approach, the research integrates quantitative data from surveys and applied SEM (Structural Equation Modelling) through AMOS. Out of 450, 420 respondents have given their views on perceptual preferences and attitudes with the help of SPSS. KMO and Bartlett’s Test are executed to understand and to check the factors for implementing factor analysis further through extractions. Anticipated findings are expected to reveal a spectrum of consumer attitudes shaped by factors such as trust, security, convenience, and technological familiarity. It contributes to the existing literature by providing updated insights into consumer behaviour in the Fintech sector and suggesting actionable strategies for service providers to enhance user engagement and satisfaction. It holds the potential to inform both theoretical frameworks in technology acceptance and practical marketing strategies for Fintech companies aiming to optimize E-payment services for diverse consumer bases.

Introduction: Food well-being of the population is one of the priorities of the Togolese government, which relies on the agricultural investment and food security Programme to increase national food production. In addition, the country relies on food imports to make up the shortfall. At the same time undernourishment and malnutrition remain high among the country’s population. This research analyzes food supply and its implications for household consumption in Grand Lomé, Togo. [Methods] The methodology used documents, a survey of 963 heads of household randomly sampled households and semi-structured interviews with 10 households and with Togolese food safety agency (ANSAT). Quantitative data were processed and analyzed using Excel spreadsheets R and R-Studio, while content analysis was applied to the verbal applied to the verbal statements collected. Results: Firstly, the results show that domestic agricultural production contributed an average of 91% of food supply between 2014–2017. The deficit is made up by food imports, which rose from 13.5% in 2014 to 15.4% in 2017. This translated into an acceptable food energy consumption of 2337 Kcal/head/day in 2017. Secondly, 81% of respondents recognize a strong food presence at consumer markets, except that the chi-square test applied to the data at the 5% threshold shows (p-value < 2.2 × 10⁻¹⁶), indicates that this satisfaction is a function of place of residence. Despite this, persistent shortages affect more staple crops, livestock and dairy products, leading households to deprive themselves and buy food at affordable prices. Finally, we observe non-diversified diets marked by regular consumption of “cereals/legumes”, vegetables and beverages to the detriment of “tubers/roots”, “meat/fish”, “fruit” and “dairy products”. Conclusion: This research shows that food supply, although adequate, is not sufficient to ensure balanced, nutritious and culturally appropriate food consumption by urban households. Recommendations: To meet these challenges, the central government, in collaboration with urban communes and consumer advocates, must mobilize resources to create urban agricultural farms, strengthen food protection systems, distribute staple products directly to households and limit the importation of food that is hazardous to health.

"Where is the fog" is a reading text in the seventh unit of the second grade of primary school Chinese in the unified edition. The humanistic theme of this unit is "the beauty of imagination", and the language element is to develop imagination and obtain a preliminary emotional experience. "Where is the Fog" is an interesting fairy tale. The language of the text is lively and full of childlike innocence, which fits the age characteristics of children in lower grades. According to the characteristics of the text and the characteristics of the students, in the teaching, through the creation of life situations, combined with the students' actuality, and the way of writing paragraphs, the students are guided to read the naughty "fog", taste the charm of the language, and lead the students to enter the colorful imaginary world.

This study looked at how adding augmented reality (AR) to Jordanian fast-food apps during the pandemic impacts brand identity, consumer views, and interactions. It wanted to see if AR strengthens brand connections or leads to brand dilution concerns in the industry. The research utilized a qualitative approach, employing semi-structured interviews with 52 marketing managers from diverse fast-food establishments across Jordan. The study highlighted how mobile apps, especially AR, changed brand interactions in Jordan’s fast-food market. They boosted convenience and engagement but raised worries about food quality and brand dilution due to heavy app use. It stressed the need to balance tech innovation, preserve brand identity, offer personalized experiences, understand user behavior, and tackle app development challenges for better brand loyalty. The research offers practical implications for stakeholders, recommending strategic AR integration, a user-centric approach, cultural sensitivity in tech adoption, and the preservation of emotional connections. It emphasizes the significance of maintaining a delicate balance between leveraging technological advancements and safeguarding the distinctiveness of individual brand identities within an increasingly app-centric landscape. This study uncovers AR’s influence in Jordan’s fast-food scene, highlighting its transformative power and possible drawbacks. It offers practical advice for industry players, guiding them on how to navigate the digital shift without compromising brand integrity or customer connections.

Despite the proliferation of corporate social responsibility (CSR) studies, it is accruing academic interest since there still remains a lot to be further explored. The purpose of the study is to examine whether/how CSR perception affect employee/intern thriving at work and its mediator through perceived external prestige in the hospitality industry. Data from 501 hospitality industry employees and interns in China were collected using a quantitative survey consisting of 35 questions. Statistical findings showed that CSR perception and thriving at work were positively related. Additionally, perceived external prestige partially mediated the connection between CSR perception and thriving at work. Furthermore, the study found that hotel interns generally exhibited lower levels of CSR perception and thriving at work compared with frontline or managerial staff. The study underscores the importance of collaborative efforts between hotel practitioners and university educators to enhance CSR perception and promote thriving among hotel interns. By prioritizing the improvement of CSR perception and thriving at work, the hotel sector can potentially mitigate workforce shortages and reduce high turnover rates.

Carbonated soft drinks (CSDs) have long been a mainstay of the beverage business but changing consumer tastes and rising health awareness have necessitated a thorough study of the variables impacting consumer choices. This study intends to explore the complex web of customer preferences, purchasing behaviour, and perceptions related to carbonated soft drinks. This research analyses how numerous variables, including gender, affect these preferences and choices via careful examination. The purpose of thepresent research is to determine the perception of consumer influencing customer choice preferences for the consumption of carbonated soft drinks, influence of gender and the role of advertisement in finalizing the choice. It would be helpful to do further research to better understand how these highlighted variables affect purchasing choices, especially gender-based variances. The important influence of gender on consumer behaviour has been acknowledged. For this study, a structured questionnaire was distributed through online social media to individuals of 12–45 years of age from the period of April–May 2023. For analysis of the data collected, SPSS 22.0 was used. The study has confirmed that consumption of Coca-Cola is higher than any other soft drink in almost the entire country. The factors like youthfulness, tradition, status symbol and level of carbonation have different influences on the buying behavior of male and female consumers.