The livelihood of ethnic minority households in Vietnam is mainly in the fields of agriculture and forestry. The percentage of ethnic minorities who have jobs in industry, construction, and services is still limited. Moreover, due to harsh climate conditions, limited resources, poor market access, low education level, lack of investment capital for production, and inadequate policies, job opportunities in the off-farm and non-farm activities are very limited among ethnic minority areas. This paper assessed the contribution of livelihood diversification activities to poverty reduction of ethnic minority households in Son La Province of Vietnam. The analysis was based on the data using three stages sampling procedure of 240 ethnic minority households in Son La Province. The finding showed that the livelihood diversification activities had positively significant contribution to poverty reduction of ethnic minority households in Son La Province. In addition, the factors positively affecting the livelihood choices of ethnic minority households in Son La Province of Vietnam are education level, labor size, access to credit, membership of associations, support policies, vocational training, and district. Thus, improving ethnic minority householder’s knowledge through formal educational and training, expanding availability of accessible infrastructure, and enhancing participation of social/political associations were recommended as possible policy interventions to diversify livelihood activities so as to mitigate the level of poverty in the study area.

This research investigates the relationship between the quality of airline services, customer satisfaction, and brand loyalty with low-cost airlines in Bangkok’s aviation business. It uses structural equation modeling (SEM) to examine the replies of 521 passengers. The study demonstrates a robust and favorable correlation between the quality of service and customer satisfaction, with a direct impact coefficient of 0.961. Furthermore, service quality directly (0.708) and indirectly (0.284) impact brand loyalty. These impacts are mediated by customer satisfaction, which directly affects brand loyalty with a correlation of 0.296. The model explains 92.3% and 99.0% of the variation in customer satisfaction and brand loyalty, respectively, suggesting a robust and reliable match. The demographic study reveals that the predominant group of participants consists of well-educated, middle-income women who regularly use airline services. These results highlight the importance of service quality in improving customer satisfaction and promoting brand loyalty among travelers. Airlines should emphasize the ongoing enhancement of service quality and customer satisfaction to sustain their competitive edge. This research enhances the existing body of knowledge by emphasizing the intermediate function of customer satisfaction and presenting detailed observations relevant to Bangkok’s aviation industry, providing guidance for infrastructural development and investment. It also offers practical suggestions for managing service quality and implementing customer retention strategies.

This study employs a transfer matrix, dynamic degree, stability index, and the PLUS model to analyze the spatiotemporal changes in forest land and their driving factors in Yibin City from 2000 to 2022. The results reveal the following: (1) The land use in Yibin City is predominantly characterized by cultivated land and forest land (accounting for over 95% of the total area). The area of cultivated land initially increased and then decreased, while forest land continued to decline and construction land expanded significantly. The rate of forest land loss has slowed (with the dynamic degree decreasing from −0.62% to −0.04%), and ecosystem stability has improved (the F-value increased from 2.27 to 2.9). The conversion of cultivated land to forest land is the primary driver of forest recovery, whereas the conversion of forest land to cultivated land is the main cause of reduction; (2) cultivated land is concentrated in the central and northeastern regions, while forest land is distributed in the western and southern mountainous areas. Construction land is predominantly located in urban areas and along transportation routes. Areas of forest land reduction are mainly found in the central and southern regions with rapid economic development, while areas of forest land increase are concentrated in high-altitude zones or key ecological protection areas. Stable forest land is distributed in the western and southern ecological conservation zones; (3) changes in forest land are primarily influenced by annual precipitation, elevation, and distance to rivers. Road accessibility and GDP have significant impacts, while slope, annual average temperature, and population density exert moderate influences. Distance to railways, aspect, and soil type have relatively minor effects. The findings of this study provide a scientific basis for the sustainable management of forest resources and ecological conservation in Yibin City.

It has long been acknowledged that interpersonal trust is the foundation of business partnerships. Interpersonal trust is frequently required in circumstances involving interdependence among parties, wherein each party is cognizant of the other’s vulnerabilities, the potential consequences of their actions, and the favorable anticipations of others. This study aims to examine and understand the impact of the development of interpersonal trust on the long-term sustainability of the Gayo Aceh coffee business, which has been operational since 1908. The unit of analysis in this study is the stakeholders of the Gayo Aceh coffee industry, including farmers, collectors, sellers, and distributors. This study utilizes a qualitative technique, specifically employing a case study design, for both data collection and analysis. To collect data, we utilized observations and semi-structured interviews. The findings of the research indicate that the establishment of interpersonal trust among producers, collectors, sellers, and distributors has had a discernible influence on the current sustainability of the coffee industry in Aceh Gayo.

This study aimed to examine the compliance of post-disaster emergency assembly areas with their planning criteria in the Battalgazi district of Malatya province. This district is one of the settlements that was most affected by the two big earthquakes that occurred in Türkiye on 6 February 2023. The emergency assembly areas were evaluated qualitatively based on the criterion of “appropriateness”, with the sub-variables of “usability”, “accessibility”, and “safety”. They were also evaluated quantitatively based on the criterion of “adequacy” with the sub-variable “per capita m²”. There are a total of 103 neighborhoods in the district. However, there are only eight emergency assembly areas in total within its boundaries. According to the results of this study, only 7.5% of the current population of the district resides within 500 m of the emergency assembly areas. The fact that four emergency assembly areas (Hürriyet Park, Şehit Kemal Özalper High School, the Community Garden, Battalgazi Municipality) are situated next to each other and there are emergency assembly areas in only six of the 103 neighborhoods within the municipal boundaries shows that were significant problems in the decisions made regarding their locations. In addition, it was determined that there were disadvantages in terms of accessibility and usability within the criterion of appropriateness, while there were some positive aspects in terms of safety. When examined with regard to the criterion of adequacy, it was determined that the emergency assembly areas at Mişmiş Park, the Community Garden, Battalgazi Municipality, and Şehit Kemal Özalper High School were most adequate, while the emergency assembly areas at Hürriyet Park, Fırat Neighborhood Mukhtar, Nevzat Er Park, and 100 Yıl İmam Hatip Secondary School were least adequate.

This study aims to examine the pathways through which the user experience (UX) of ChatGPT, a representative of generative artificial intelligence, affects user loyalty. Additionally, it seeks to verify whether ChatGPT’s UX varies according to a user’s need for cognition (NFC). This research proposed and examined how ChatGPT’ UX affect user engagement and loyalty and used mediation analysis using PROCESS Macro Model 6 to test the impact of UX on web-based ChatGPT loyalty. Data were collected by an online marketing research company. 200 respondents were selected from a panel of individuals who had used ChatGPT within the previous month. Prior to the survey, the study objective was explained to the respondents, who were instructed to answer questions based on their experiences with ChatGPT during the previous month. The usefulness of ChatGPT was found to have a significant impact on interactivity, engagement, and intention to reuse. Second, it was revealed that evaluations of ChatGPT may vary according to users’ cognitive needs. Users with a high NFC, who seek to solve complex problems and pursue new experiences, perceived ChatGPT’s usefulness, interactivity, engagement, and reuse intentions more positively than those with a lower NFC. These results have several academic implications. First, this study validated the role of the UX in ChatGPT. Second, it validated the role of users’ need for cognition levels in their experience with ChatGPT.