This research examines intangible assets or intellectual capital (IC) performance of tourism-related industries in an underexplored area which is a tourism intensively-dependent country. In this study, VAIC which is a monetary valuation method and also the most widely applied measurement method, is utilized as the performance measurement method for quantifying IC performance to monetary values. Moreover, to better understand performance, the standard efficiency levels are further applied for classifying the performance levels of tourism industries. The sample sizes of study are 20 companies operating in the tourism-related industries in the world top travel destination or Thailand, and the companies’ data are collected from 2012 to 2021. Therefore, finally, there are 187 firm-year observations. The utilization of VAIC could assess IC performance of tourism firms and industries, and the standard efficiency levels further support the uniform interpretation of IC efficiency levels. The obtained results show the strong performance of both human and structural capital of the focused tourism dependent country especially in the logistics industry that directly supports and connects to the tourism attractions. Moreover, the finding also highlights the significance of human capital which plays as a major contributor for overall IC performance in this tourism dependent economy. This study contributes the new exploration of IC in the high impact industries and also specifically in the top significant tourism country. Moreover, the application of VAIC also confirms a practical application for management. The limited number of studied countries is a limitation of study. However, these new obtained data and information could be further applied for making comparisons or in-depth or statistical analysis in the future works.

Tourism stands as a cornerstone industry, experiencing continual expansion within the global economy, and is increasingly acknowledged for its crucial role as an economic catalyst. The convergence of the tourism sector with the film culture industry amplifies the economic advantages of regions and enriches cultural narratives while bolstering the international resonance of regional brands. This study examines the promotional efficacy of adapted films in fostering the development of local tourism sectors. It investigates the impact of adapted films on the development of local tourism economy and provides a new analytical perspective to describe their specific contribution to the tourism economy. Empirical findings underscore that adapted films imbued with regional nuances substantially augment local tourism revenue, catalyzing the growth of the tourism sector. This highlights the capacity of adapted films to amplify regional exposure, nurturing the expansion of the local tourism economy. The findings of the study reveal that the promotional impact of adapted films on local tourism sectors is more pronounced in less developed regions than in more developed regions. Moreover, areas with limited transportation infrastructure witness a heightened promotional effect from the film industry. Rigorous robustness and endogeneity tests corroborate the reliability of these findings.

This study analyzes the dynamic relationships between tourism, gross domestic product (GDP) per capita, exports, imports, and carbon dioxide (CO₂) emissions in five South Asian countries. A VAR-based Granger causality test is performed with time series data from Bangladesh, India, Nepal, Pakistan, and Sri Lanka. According to the results, both bidirectional and unidirectional relationships among tourism, economic growth, and carbon emissions are investigated. Specifically, tourism significantly impacts GDP per capita in Pakistan, Sri Lanka, and Nepal, yet it has no effect in Bangladesh or India. However, the GDP per capita shows a unidirectional relationship with tourism in Bangladesh and India. The unidirectional causal relationship from exports and imports to tourism in the context of India and a bidirectional relationship in the case of Nepal. In Pakistan, it is observed that exports have a one-way influence on tourism. The result of the panel Granger test shows a significant causal association between tourism, economic growth, and trade (import and export) in five South Asian economies. Particularly, there is a bidirectional causal relationship between GDP per capita and tourism, and a significant unidirectional causal relationship from CO₂ emissions, exports, and imports to tourism is explored. The findings of this study are helpful for tourism stakeholders and policymakers in the region to formulate more sustainable and effective tourism strategies.

In an effort to bridge the gap of economic and social inequality among the community, rural areas in Indonesia are encouraged to be self-sufficient in generating income. This makes the central government create various policies so that the regional government maximizes the management of its potential as an economic resource for the well-being of its people. One of the ways to manage this potential is to encourage rural areas to create tourism products that can be sold to the public. The Indonesian governments openly use the tourism sector as a tool for the development in many rural areas. Next, efforts to achieve successful development of the district will be closely related to the strategic planning and long-term cooperation of each local government with stakeholders in its implementation. These two points are the basic elements of the new regionalism theory. This theory states that the role of local governments is very important in initiating and making policies for new economic activities for a significant improvement in the quality of their population. Therefore, this study tries to explore how the new theory of regionalism can include rural development from a tourism perspective as a way to stimulate the fading economy in rural area of Indonesia. The study found that the new theory of regionalism needs support from various aspects such as social-cultural, community participation, the three pillars of sustainable development namely economic, social, and environmental as well as basic aspects to shape sustainable rural development through tourism.

This study investigates how digital transformation influences visitor satisfaction at 12 World Heritage Sites (WHS) across eight coastal provinces in Eastern and Southern China. Utilizing 402 valid survey responses, it explores the impact of demographic factors—education, age, and income—on visitors’ perceptions of digital services, particularly focusing on usability, quality, and overall experience. The findings reveal that younger, higher-income, and STEM-educated visitors express significantly higher satisfaction with digital services, while older, lower-income visitors report lower levels of engagement and satisfaction. This research highlights the need for tailored digital strategies that cater to diverse demographic groups, ensuring the balance between technological innovation and the preservation of cultural authenticity at heritage sites. The originality of this study lies in its focus on non-Western contexts, particularly China’s rapidly developing coastal regions, which have been largely overlooked in the global discourse on digital tourism. By applying established theoretical frameworks—such as the Technology Acceptance Model (TAM) and Expectation-Confirmation Theory (ECT)—to a non-Western setting, this research fills a crucial gap in the literature. The insights provided offer actionable recommendations for heritage site managers to enhance visitor engagement, adapt digital services to demographic variations, and promote sustainable tourism development.