The growing attention paid to industrial tourism can be seen as one of the major trends in cultural tourism and marketing and has given currency to the proposition that customer experience of industrial tourism acts as a direct personal source of information about their perceptions of companies visited and is essential for customer relationship management of companies. This study applies the service theater theory and proposes a model to explore the structural relationships among theatrical elements of industrial tourism (including setting, performance, and actor), the dimensions of customer experience (enjoyment, learning, and escape), and customers’ behavior intentions. A survey of 500 industrial tourists in a transparent factory in the health food industry was conducted in Zhuhai, Guangdong, China. The results of structural equation modeling indicate that two theatrical factors (setting and performance) relate positively to all dimensions of customer experiences. In contrast, the theatrical factor “actor” only relates positively to the learning experience. Furthermore, all dimensions of customer experience, in turn, positively affect customers’ behavioral intentions. This study will be helpful for corporate managers and tourism organizers who aim to develop and implement marketing strategies based on the service theatre theory to improve their services.

Enhancing the emphasis on incorporating sustainable practices reinforces a linear transition towards a circular economy by organizations. Nevertheless, although studies on circular economy demonstrate an increasing trend, the drivers that support circular economy practices towards sustainable business performance in the Small and Medium-Sized Enterprise (SME) sector, especially in developing nations, demand exploration. Accordingly, the study examines circular economy drivers, i.e., green human resource management, in establishing sustainability performance and environmental dynamism as moderating variables. The study engaged 207 SMEs and 621 respondents who were analyzed utilizing structural equation modeling. The analysis indicated that sustainable business performance was affected by green human resource management and a circular economy. Subsequently, the circular economy mediated the linkage between green human resources management and sustainable business performance. The environmental dynamism moderated the linkage between green human resources management and the circular economy.

The study is devoted to the problem of processing the organic waste that is generated as a result of paper, textiles and other industries production as well as food waste. The growth of economic activity in Kazakhstan has resulted in a significant challenge with regard to industrial waste management. The accumulation of waste on the territory of the country has reached 31.72 billion tonnes, comprising approximately 2.5 billion tonnes of hazardous waste, 50 million tonnes of phosphorus-containing waste, over 2.5 million tonnes of lead-zinc waste and more than 120 million tonnes of solid domestic waste. The study object was the Shymkent-Kokys polygons. According to the research carried out, it was determined that the titer of microorganisms of the studied groups is 1–10 CFU/g in the soils selected around the garbage in the area of the Shymkent landfill. The titer of microorganisms in the soil horizons was high at a depth of 20–30 cm and the titer were 10⁹ cells/mL. The structure of the soil microbiome obtained around the Shymkent Waste Landfill consists of actinomycetes, micromycetes, heterotrophic bacteria, nitrifying, nitrogen-fixing bacteria, enterobacteria, as well as algae and protozoa. It was found that strains KPA1, KPA2 Pseudomonas sp. strains KPA3, KPA4, KPA5 Bacillus sp. isolated from the soils of the Shymkent-Kokys landfill are able to recycle domestic waste with a high content of cellulose and organic substances up to 95%–97%. The findings can be used to develop more effective organic cellulosic waste management strategies and improve the environmental sustainability of various industries.

 This article provides an account of the tourism in Petra encompassing its development from the time of the Nabataean Kingdom until the early 20th century. It delves into the factors that sparked tourism travel routes taken, security measures implemented, and influential individuals who have shaped Petra’s tourism history. Located at a juncture in the Middle East, Petra has consistently fascinated people with its sense of adventure. The city’s historical importance as a trade hub and a melting pot for cultural exchanges during the Nabataean era laid a strong foundation for its enduring charm. The skillful navigation of trade routes and effective marketing strategies employed by the Nabataean Kingdom played a role in establishing Petra as an irresistible destination for travelers. Supported by findings and ancient records it becomes evident that extensive trade networks flourished during this period highlighting the city’s role in the region. Its allure transcended generations captivating observers from Greece to its rediscovery by Burckhardt (1818–1897).

This study simultaneously examined the linkages among environmental dynamism, three dynamic capabilities, and the competitive advantages of retail businesses, which have not been identified before. Furthermore, this study fills the significant gaps in the literature and practical guidelines for retail development through improving retailer’s dynamic capabilities in response to environmental dynamism. The study used a quantitative approach by partial least squares SEM (PLS-SEM) to examine the hypotheses. Data were collected from 304 Vietnamese retail business managers. The results show that environmental dynamism plays a significant role in fostering the improvement of retailers’ dynamic capabilities. The findings also reveal positive linkages among the three dynamic capabilities before they significantly improve retailers’ competitive advantage. These are the valuable guidelines for retailers to nurture their dynamic capabilities, including service innovation capabilities, multi-channel integration, and brand orientation for sustaining their competitive advantages.

This research analyses digital nomads’ relationship with tourism, their motivations for travelling and their expectations of the destinations they visit. In addition, it aims to understand the lifestyle of this public and their preference for sustainable destinations, as well as the implications for policies and the organisation of tourism infrastructure, in line with their specific needs. A questionnaire was administered to users of open-access social networks or members of online digital nomad communities (n = 34), between December 2022 and March 2023. Descriptive statistics, construct validations, reliability and internal consistency of the measures were carried out and Pearson’s linear correlation coefficient (r) was applied between items of the same scale and different scales. The results indicate that quality of life, life-work balance, living with other cultures, being in contact with nature, escaping from large urban centres, indulging in tourism all year round and travelling for long stays, are the main motivations of this public. The importance of quality Wi-Fi, flexible tourist services and support services is emphasised as the main attributes to be considered in tourist destinations.