In this research, we explore the psychological factors that SMB owners who are micro-entrepreneurs and use SNS for entrepreneurial purposes rely on to make their self-employment decisions. Research-based on a merger of the Technology Acceptance Model (TAM) and the Theory of Planned Behaviour (TPB) deals with how perceived ease of use (PEU), perceived usefulness (PU), attitude, subjective norms (SN), perceived behavioral control (PBC), openness to experience (OTE), and dominance contribute to people’s behavioural intention (BI) to use SNS for Data was collected from 342 SMB micro-entrepreneurs in the Delhi/NCR region of India by the means of a standardized questionnaire. Employing PLS-SEM, a partial least squares structural equation modeling was used to analyze the data. The results point out an impact of PU, attitude, and behavioral intention, and unappealing presentations, unacceptance of an explanation, unclear mechanisms, and domination do not make any difference. The research emphasizes how technophobe’s attitude, and the perception of effectiveness would impact micro-entrepreneurs desire to avail SNS for entrepreneurship efforts. Moreover, research shows the psychological understanding based on the SNS adoption by the small business owners, micro-entrepreneurs as well as for the practitioners and policymakers who are working to enhance the capability of the SMB. More investigations should be conducted on the other personality traits and cover more nations as demographic dividends in comparison to acquire more inclusive data.

This study conducted a systematic literature review on current and emerging trends in the use of artificial intelligence (AI) for community surveillance, using the PRISMA methodology and the paifal.ai tool for the selection and analysis of relevant sources. Five main thematic areas were identified: AI technologies, specific applications, societal impact, regulations and public policy. Our findings revealed exponential growth in the development and implementation of AI technologies, with applications ranging from public safety to environmental monitoring. However, this advancement poses significant challenges related to privacy, ethics and governance, driving a debate on the need for appropriate regulations. The analysis also highlighted the disparity in the adoption of these technologies among different communities, suggesting a need for inclusive policies to ensure equitable benefits. This study contributes to the understanding of the current scenario of AI in community policing, providing a solid foundation for future research and developments in the field.

The bubble milk tea industry in Malaysia which was thought to have slowed down in the recent years since its first appearance in 2010 has made a comeback. At the point of conducting this research, there are almost 100 brands of bubble milk tea in Malaysia and it is not surprising that some of these shops are selling more than a thousand cups a day. However, there has been limited research conducted on factors influencing brand equity on bubble milk tea brands in Johor Bahru. This study is to investigate whether brand loyalty, perceived quality, brand awareness and brand association influence brand equity on bubble milk tea brands in Johor Bahru through distribution of online questionnaires. This study novelty is at the examining the factors influencing brand equity in the context of bubble milk tea in Johor Bahru, Malaysia. Data derived from responses of 400 respondents through sampling were analysed using SPSS v29. Hypotheses testing performed through simple linear regression revealed that brand loyalty, perceived quality, brand awareness and brand association have significant effect on brand equity of bubble milk tea brands in Johor Bahru, Malaysia. It was also demonstrated that perceived quality has the most significance influence on brand equity. Organizations in the bubble milk tea industries are able to benefit from these findings by prioritizing their marketing strategies to gain competitive edge over their competitors. With findings that perceived quality having the most significance influence, marketers with limited resources can narrow down their options and focus on this specific dimension to increase their brand value.

Over the last few decades, demographic growth combined with poorly controlled urbanization has confronted African cities with a variety of environmental protection challenges. As part of a gradual awareness-raising process, African countries have ratified conventions and adopted a series of laws to protect the environment. Since independence (1960), Gabon has adopted legal instruments to provide a better framework for environmental protection. Despite the existence of well-developed legislation, the Libreville conurbation faces difficulties in waste management. This situation contributes to the degradation of the coastal zone. This study aims to analyse stakeholders’ perceptions of environmental protection regulations in solid waste management practices along the coastline of the Libreville metropolitan area in Gabon. The methodology includes documentary research, field observations, and surveys of 300 study area participants. The results show that the degradation of the coastline is due to a lack of awareness and compliance with the laws governing environmental protection and waste management. As a result, waste disposal practices such as dumping in nature, waterways, illegal dumps, and gutters are commonplace among the population. To achieve sustainable coastal zone management, it is essential to apply regulatory texts and involve stakeholders in improving planning and the quality of the coastal environment.

The paper reports on the results of research on the institution of public-private partnerships in the field of implementation of state youth policy, particularly through socially important social youth projects, including social-entrepreneurial. The study explores social projects that enjoy the full range of support from all subjects in public-private partnerships: the state represented by public authorities, business structures, non-profit organizations, and youth. The authors highlight that the infrastructure of youth policy in the implementation of social-entrepreneurial youth projects needs to be changed conceptually. There is a need to establish comprehensive creative and professional spaces that shape young people’s personalities and practice a future-oriented model of organizing collaborative social projects.