E-cigarettes pose a significant public health concern, particularly for youth and young adults. Policymaking in this area is complicated by changing consumption patterns, diverse user demographics, and dynamic online and offline communities. This study uses social network analytics to examine the social dynamics and communication patterns related to e-cigarette use. We analyzed data from various social media platforms, forums, and online communities, which included both advocacy for e-cigarettes as a safer smoking alternative and opposition due to health risks. Our findings inform targeted healthcare policy interventions, such as educational campaigns tailored to specific network clusters, regulations based on user interaction and influence patterns, and collaborations with key influencers to spread accurate health information.

As a key factor in the macroeconomic process, the interaction between public confidence and the commodity market, especially its impact on commodity facilitation returns and macroeconomic linkages, is worth exploring in depth. This study adopts the TVP-SV-VAR model to analyze the causal linkages, dynamic characteristics, and mechanisms of the interaction, and reveals the following core findings: (1) The economic background and information shocks contribute to the variations in the effects and orientations of the economic variables, which highlight the time-varying nature of the economic interactions. (2) Consumer and investor confidence exert heterogeneous influence on the macroeconomy, and their different responses to the negative effect of interest rates and convenience gains are particularly significant in the post-crisis recovery period. (3) In the short-term perspective, the influence of public confidence on monetary policy and inflation exceeds that in the medium and long term, highlighting the immediate sensitivity of individual economic behavior. (4) Since 2015, accommodative monetary policy has accelerated market capital flows, delaying the interaction between confidence indices and inflation, revealing policy time lag effects. (5) Convenience gains exhibit complex time-varying interactions with key economic parameters (interest rates, commodity prices, and inflation), with 2011 and 2014 displaying particular patterns, mapping differences between short- and long-term mechanisms, respectively. The study highlights the central role of consumer and investor confidence in the precise tailoring of macroeconomic policies, providing a scientific basis for policy forecasting and economic regulation, and contributing to economic stability. Meanwhile, the dynamic evolution of consumer confidence deepens market trend foresight, enhances the precision of market participants’ decision-making, and reinforces the resilience and predictability of economic operations.

With the advent of the era of globalized economy, more attention should be paid to the training mode of comprehensive English literacy in colleges and universities in teaching. Therefore, how to cultivate and improve students' higher-level teaching methods in the context of ecolinguistics, so as to improve the quality of English teaching, is the current focus of English teaching in colleges and universities. By summarizing the basic concepts of ecolinguistics, this paper studies effective measures to improve the quality of linguistics teaching in colleges and universities, and comprehensively improves the quality and efficiency of English language teaching in colleges and universities under the background of ecolinguistics.

In the context of globalization and integration of world markets, import operations occupy an important place in the activities of enterprises, forming a significant part of their economic processes. Effective management of these operations requires accurate and timely accounting and high-quality auditing, which becomes especially relevant in modern conditions. The study of methodological features of accounting and auditing of import operations is a relevant and timely area that helps improve the quality of financial reporting and management decisions. The purpose of the study is to analyze the problems and prospects of methodological features of accounting and audit of import operations, as well as to develop recommendations for their improvement. The study examined the main methodological approaches, existing problems and challenges, and proposed solutions aimed at increasing the efficiency and reliability of accounting and auditing in a global economy. The improvement of methodological approaches to the accounting and auditing of import operations will improve the accuracy and reliability of financial reporting, reduce the risks of non-compliance with regulatory requirements, as well as improve management decision-making and the overall financial stability of companies. The development and implementation of effective accounting and auditing methods that comply with international standards and best practices will minimize financial risks and increase the competitiveness of enterprises in the global market. A study of the problems and prospects of methodological features of accounting and auditing of import operations has revealed a number of key issues that require attention and solutions. The main challenges are the complexity and diversity of regulatory requirements, currency fluctuations, the diversity of imported goods and services, difficulties in assessing and recognizing imported goods, and the lack of qualified specialists.

This paper aims to explore the relationship between corporate overinvestment and management incentives, focusing particularly on the influence of different ownership structures. Utilizing agency theory and ownership structure theory, this study constructs a theoretical framework and posits hypotheses on how management incentives might influence corporate overinvestment behaviors under different ownership structures. Listed companies from 2010 to 2020 were selected as the research sample, and the hypotheses were empirically tested using descriptive statistics, correlation analysis, and regression analysis. The findings suggest that a relatively concentrated ownership structure may encourage management to adopt more cautious investment strategies, thus reducing overinvestment behaviors; while under a dispersed ownership structure, the relationship between management incentives and overinvestment is more complex. This study provides new evidence on how management incentive mechanisms influence corporate decision-making in different ownership environments, offering significant theoretical and practical implications for improving internal control and incentive mechanisms.