Driving Thailand healthcare communication policy on e-cigarettes through social network analysis

Worapol Alex Pongpech; Bu-nga Chaisuwan; Pongthep Vijite; Pined Laohapiengsak; Thitirat Chanesirirattanakorn

doi:10.24294/jipd.v8i12.7293

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Driving Thailand healthcare communication policy on e-cigarettes through social network analysis

Worapol Alex Pongpech

Bu-nga Chaisuwan

Pongthep Vijite

Pined Laohapiengsak

Thitirat Chanesirirattanakorn

Journal of Infrastructure Policy and Development 2024, 8(12), 7293; https://doi.org/10.24294/jipd.v8i12.7293

Submitted：21 Jun 2024

Accepted：30 Jul 2024

Published：31 Oct 2024

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Abstract

E-cigarettes pose a significant public health concern, particularly for youth and young adults. Policymaking in this area is complicated by changing consumption patterns, diverse user demographics, and dynamic online and offline communities. This study uses social network analytics to examine the social dynamics and communication patterns related to e-cigarette use. We analyzed data from various social media platforms, forums, and online communities, which included both advocacy for e-cigarettes as a safer smoking alternative and opposition due to health risks. Our findings inform targeted healthcare policy interventions, such as educational campaigns tailored to specific network clusters, regulations based on user interaction and influence patterns, and collaborations with key influencers to spread accurate health information.

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References

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