The rapid rise of live streaming commerce in China has transformed the retail environment, with electronic word-of-mouth (eWOM) emerging as a pivotal factor in shaping consumer behavior. As a digital evolution of traditional word-of-mouth, eWOM gains particular significance in live streaming contexts, where real-time interactions foster immediacy and engagement. This study investigates how eWOM influences consumer purchase intentions within Chinese live streaming platforms, employing the Information Adoption Model (IAM) as theoretical framework. Using a grounded theory approach, this research applies NVivo for data coding and analysis to explore the cognitive and emotional processes triggered by eWOM during live streaming. Findings indicate that argument quality, source credibility, and information quantity significantly enhance consumer trust and perceived usefulness of information, which, in turn, drives information adoption and purchase intention. Furthermore, the study reveals that social interaction between live streaming anchors and audiences amplifies the influence of consumers' internal states on information adoption. This study enhances the Information Adoption Model (IAM) by introducing social interaction as a moderator between consumers' internal states toward live streaming eWOM and their adoption of information, highlighting the value of social interaction in live streaming. It also incorporates information quantity, showing how eWOM quantity affects trust and perceived usefulness. Furthermore, the study contributes to exploring how factors like argument quality, source credibility, and information quantity shape consumer trust and perceived usefulness, offering insights into the cognitive and emotional processes of information adoption in live streaming.
This paper addresses the main logistics challenges in used car maritime traffic from Europe to West Africa. Thus, the methodology (quantitative and qualitative) analyses data from the International Organization of Motor Vehicle Manufacturers (OICA), from 2015 to 2023 of government and port authorities to show the importance of used car market for mobility and socioeconomic activities. This is supplemented by surveys based on direct observation in the field, questionnaires and interviews involving in Europe 55 stakeholders and 127 in Africa. The results demonstrate that cars used and their parts, but not wrecks, are essential for motorization in West Africa. A pre-export process needs to be set up to ensure that exported vehicles are parked in better condition to meet the required common environmental standards for sustainable mobility.
In this study, the entropy weight method, the α convergence model, the absolute β convergence model and the conditional β convergence model are used to evaluate the 31 provinces’ innovative potential in China from 2011 to 2022. It is found that the innovative potential in nationwide China and in various regions are all increasing year by year, and the innovative potential in the eastern region is obviously better than that in the central region and western region. No matter considering the influence of external factors or not, the gap of innovative potential among provinces in different regions will gradually expand over time, with the largest gap among provinces in the eastern region, followed by the central region and the smallest in the western region. The conclusion of this study is instructive to enhance the innovative potential of China and promote the balanced development of regional innovative potential in China.
Considering the need to adopt more sustainable agricultural systems, it is important that sweet potato breeding programs seek to increase not only root productivity, but also the productivity and quality of branches for silage production. The objective was to evaluate the genetic divergence and the importance of traits associated with the production and quality of branch silage in sweet potato genotypes. The experiment was conducted on the JK Campus of the Federal University of Vales do Jequitinhonha and Mucuri Valleys in a randomized block design with 12 treatments and four repetitions. Twelve characteristics of branches and silage were evaluated. There was genetic variability between the genotypes, making it possible to select parents divergent for future breeding programs for silage production. The genotypes BD-54 and BD-31TO were the most divergent in relation to the others, being indicated its use in crossbreeding aiming the improvement of the culture for silage, once the high performance per se of all genotypes evaluated has already been verified in previous works. The characteristics Na, TDN and NDF were those that most contributed to the divergence.
Vascular access in hemodialysis is one of the pillars of success of the program. Therefore, efforts should be directed firstly to achieve the greatest number of vascular accesses of the arteriovenous fistula type, and secondly to reduce complications related to access cannulation in order to functionally preserve the access. Several strategies have been described to improve this last aspect; this article describes the use of ultrasound to improve the probability of successful cannulation in cases considered difficult by the nursing team.
This problem is a solar hut photovoltaic cell in the attached and overhead two installation methods, the type of photovoltaic cells and array mode and inverter type optimization design issues. In question 1, since the photovoltaic cells are attached to the roof and exterior surfaces, the direction and angle of the battery are uniquely determined by the direction and angle of the attached surface. The problem is translated to optimize the installation of a certain type on a single surface area (array) of photovoltaic cells, so that the total amount of solar photovoltaic power generation as much as possible, and the unit power generation costs as small as possible, which is a multi-objective optimization problem. The problem can be discussed in the ideal environment in a single surface area of the battery installation optimization program, and then the actual environment of the multi-surface optimization. In the solution to Problem 1, the unit on the south of the roof of the battery at the moment to accept the solar energy formula is generated. The definition of and is the moment of direct radiation intensity, for the moment the sun and the south of the roof of the plane where the angle, for the level of horizontal radiation intensity, for the south of the roof and the horizontal angle, the planefor the plane, the center of the heart, the vertical upward direction is the axis of the positive coordinate system, obtained with the sun height angle , the sun azimuth , red angle, angle and the sun when the relationship is generated. The conclusion is only installed in the small roof surface type of battery C11, and the rest of the surface is not installed. 35 years of electricity generation is 77126 degrees, the economic benefits of 16,488 yuan, the recovery period of 21.3 years. In question 2, because the photovoltaic cells in the roof and the external wall surface can be installed overhead, the panel orientation and tilt will affect the efficiency of photovoltaic cells. Therefore, in the optimization scheme of Problem 1, the orientation and inclination of the panel on each surface are further adjusted to calculate the optimum orientation and inclination of the panel on each surface. The problem can be in the ideal weather environment to establish the sun running and the battery board efficiency model, and then the measured environment test. The optimal orientation of the panel is southward, and the optimal angle with the ground plane is 39.89 degrees. The conclusion is only installed in the small roof surface type of battery C11, and the rest of the surface is not installed. 35 years of generating capacity of 82165.2 degrees, the economic benefits of 18,998 yuan, the recovery period of 13 years. In question 3, by the optimization of the above two issues, in the building to meet the requirements of the hut under the design of the various aspects of the cabin and battery installation, and further optimize the total power generation of the hut, economic benefits. The whole model solver is run in MATLAB7.0.
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