The Yangjiabu Kite Festival, originating over 2000 years ago in Shandong Province, China, stands as a testament to the enduring cultural heritage and artistic traditions of kite flying. This research explores the historical origins, cultural symbolism, festival format, community engagement, and international exposure of the Yangjiabu Kite Festival, shedding light on its evolution and impact over time. Findings reveal the festival’s deep roots in ancient Chinese traditions, its role as a platform for showcasing cultural diversity and craftsmanship, and its significance in promoting tourism, cultural exchange, and soft power projection for Shandong Province. Lessons learned from the Yangjiabu Kite Festival offer valuable insights for cross-cultural application, event management, cultural diplomacy, and community development. Suggestions for future research include comparative studies, longitudinal assessments, audience research, and policy analysis to further explore the dynamics and implications of cultural festivals in a global context. Overall, the research underscores the importance of cultural festivals as vehicles for cultural preservation, tourism promotion, and intercultural dialogue, fostering mutual understanding and appreciation across borders.

The rapid rise of live streaming commerce in China has transformed the retail environment, with electronic word-of-mouth (eWOM) emerging as a pivotal factor in shaping consumer behavior. As a digital evolution of traditional word-of-mouth, eWOM gains particular significance in live streaming contexts, where real-time interactions foster immediacy and engagement. This study investigates how eWOM influences consumer purchase intentions within Chinese live streaming platforms, employing the Information Adoption Model (IAM) as theoretical framework. Using a grounded theory approach, this research applies NVivo for data coding and analysis to explore the cognitive and emotional processes triggered by eWOM during live streaming. Findings indicate that argument quality, source credibility, and information quantity significantly enhance consumer trust and perceived usefulness of information, which, in turn, drives information adoption and purchase intention. Furthermore, the study reveals that social interaction between live streaming anchors and audiences amplifies the influence of consumers’ internal states on information adoption. This study enhances the Information Adoption Model (IAM) by introducing social interaction as a moderator between consumers’ internal states toward live streaming eWOM and their adoption of information, highlighting the value of social interaction in live streaming. It also incorporates information quantity, showing how eWOM quantity affects trust and perceived usefulness. Furthermore, the study contributes to exploring how factors like argument quality, source credibility, and information quantity shape consumer trust and perceived usefulness, offering insights into the cognitive and emotional processes of information adoption in live streaming.

This study focuses on the use of the Soil and Water Assessment Tool (SWAT) model for water budgeting and resource planning in Oued Cherraa basin. The combination of hydrological models such as SWAT with reliable meteorological data makes it possible to simulate water availability and manage water resources. In this study, the SWAT model was employed to estimate hydrological parameters in the Oued Cherra basin, utilizing meteorological data (2012–2020) sourced from the Moulouya Hydraulic Basin Agency (ABHM). The hydrology of the basin is therefore represented by point data from the Tazarhine hydrological station for the 2009–2020 period. In order to optimize the accuracy of a specific model, namely SWAT-CUP, a calibration and validation process was carried out on the aforementioned model using observed flow data. The SUFI-2 algorithm was utilized in this process, with the aim of enhancing its precision. The performance of the model was then evaluated using statistical parameters, with particular attention being given to Nash-Sutcliffe efficiency (NSE) and coefficient of determination (R²). The NSE values for the study were 0.58 for calibration and 0.60 for validation, while the corresponding R² values were 0.66 and 0.63. The study examined 16 hydrological parameters for Oued Cherra, determining that evapotranspiration accounted for 89% of the annual rainfall, while surface runoff constituted only 6%. It also showed that groundwater recharge was pretty much negligible. This emphasized how important it is to manage water resources effectively. The calibrated SWAT model replicated flow patterns pretty well, which gave us some valuable insights into the water balance and availability. The study’s primary conclusions were that surface water is limited and that shallow aquifers are a really important source of water storage, especially for irrigation during droughts.

In today’s highly competitive environment, enterprises strive for competitive advantages by actively responding to changes in the network environment through digital technology. This approach fosters continuous innovation and establishes new paradigms by creating new network structures and relationships. However, research on the relationship and transmission mechanisms between digital technology and innovation performance in dynamic environments is still in its early stages, which does not fully address the demands of current social practice. Therefore, exploring the impact mechanisms of digital technology applications on enterprise innovation performance is an important research area. Based on the dynamic capability theory, this paper utilized SPSS 26.0 and AMOS 24.0 software to conduct an empirical analysis of 490 valid samples from the network perspective, exploring the pathways through which digital technology capability influences enterprise innovation performance. The results indicate that (1) digital technology capability is positively correlated with enterprise innovation performance; (2) digital technology capability is positively correlated with network responsiveness; (3) network responsiveness is positively correlated with enterprise innovation performance; (4) network responsiveness plays a mediating role in the impact of digital technology capability on enterprise innovation performance; (5) environmental dynamism positively moderates the relationship between digital technology capability and enterprise innovation performance. This paper enhances the understanding of how digital technology capability influences enterprise innovation performance in dynamic environments, offering new insights for future research. The results suggest that enterprises should focus on enhancing their digital technology capabilities, optimizing network structures, and strengthening network relationships to drive digital innovation.

The Cisadane Watershed is in a critical state, which has expanded residential areas upstream of Cisadane. Changes in land use and cover can impact a region’s hydrological characteristics. The Soil and Water Assessment Tool (SWAT) is a hydrological model that can simulate the hydrological characteristics of the watershed affected by land use. This study aims to evaluate the impact of land use change on the hydrological characteristics of the Cisadane watershed using SWAT under different land use scenarios. The models were calibrated and validated, and the results showed satisfactory agreement between observed and simulated streamflow. The main river channel is based on the results of the watershed delineation process, with the watershed boundary consisting of 85 sub-watersheds. The hydrological characteristics showed that the maximum flow rate (Q max) was 12.30 m³/s, and the minimum flow rate (Q min) was 5.50 m³/s. The study area’s distribution of future land use scenarios includes business as usual (BAU), protecting paddy fields (PPF), and protecting forest areas (PFA). The BAU scenario had the worst effect on hydrological responses due to the decreasing forests and paddy fields. The PFA scenario yielded the most favourable hydrological response, achieving a notable reduction from the baseline BAU in surface flow, lateral flow, and groundwater by 2%, 7%, and 2%, respectively. This was attributed to enhanced water infiltration, alongside increases in water yield and evapotranspiration of 3% and 15%, respectively. l Therefore, it is vital to maintain green vegetation and conserve land to support sustainable water availability.