In the process of global economy, in the face of increasing business competition, it is more difficult than ever for brands to approach consumers and persuade them to consume. In the commercial environment, the competition between enterprises is essentially the competition of brands, and the competition of brands must first carry out the competition of brand image. Brand image carries the mission of information dissemination and value creation and plays an important role in business behavior. How to improve customer purchase intention by optimizing brand image and greatly promote the development of business through brand image is the purpose of this study. The construction and application of brand image not only covers all the characteristics of the brand, but also the focus of consumers’ attention when choosing brands and products. This paper comprehensively uses the systematic theories and methods of art design, marketing and consumer psychology and behavior as support, and adopts research methods such as literature data to explore and study the field of brand image. This study finds that customer perception of brand image directly affects customer purchase intention. At present, there are relatively few researches on how brand image can empower business. Through the study of “optimizing brand image to improve customer purchase intention”, this paper focuses on the direction of brand image empowering business, broadens the research breadth and depth in the field of brand image, and enrichis the research achievements in the field of brand image.

To deal with problems of traditional geographic information collection, such as low real-time, poor authenticity of the data, and unclear description of detailed areas, a design scheme of remote sensing-based geographic information system is proposed. The system mainly consists of information collection, imaging processing, data storage management, scene control and data transmission module. By use of remote sensing technology, the reflected and radiated electromagnetic waves of the target area are collected from a long distance to form an image, and the hue–intensity–saturation (HIS) transformation method is used to enhance the image definition. Weighted fusion algorithm is adopted to process the details of the image. The spatial database stores and manages the text and image data respectively, and establishes the attribute self-correlation mechanism to render the ground objects in the picture with SketchUp software. Finally, using RS422 protocol to transmit information can achieve the effect of multi-purpose, and enhance the anti-interference of the system. The experimental results show that the practical experience of the proposed system is excellent, the geographic information image presented is clear, and the edge details are clearly visible, which can provide users with effective geographic information data.

An image adaptive noise reduction enhancement algorithm based on NSCT is proposed to perform image restoration preprocessing on the defocused image obtained under the microscope. Defocused images acquired under micro-nano scale optical microscopy, usually with inconspicuous details, edges and contours, affect the accuracy of subsequent observation tasks. Due to its multi-scale and multi-directionality, the NSCT transform has superior transform functions and can obtain more textures and edges of images. Combined with the characteristics of micro-nanoscale optical defocus images, the NSCT inverse transform is performed on all sub-bands to reconstruct the image. Finally, the experimental results of the standard 500 nm scale grid, conductive probe and triangular probe show that the proposed algorithm has a better image enhancement effect and significantly improves the quality of out-of-focus images.

Unmanned Aerial Vehicles (UAVs) have gained spotlighted attention in the recent past and has experienced exponential advancements. This research focuses on UAV-based data acquisition and processing to generate highly accurate outputs pertaining to orthomosaic imagery, elevation, surface and terrain models. The study addresses the challenges inherent in the generation and analysis of orthomosaic images, particularly the critical need for correction and enhancement to ensure precise application in fields like detailed mapping and continuous monitoring. To achieve superior image quality and precision, the study applies advanced image processing techniques encompassing Fuzzy Logic and edge-detection techniques. The study emphasizes on the necessity of an approach for countering the loss of information while mapping the UAV deliverables. By offering insights into both the challenges and solutions related to orthomosaic image processing, this research lays the groundwork for future applications that promise to further increase the efficiency and effectiveness of UAV-based methods in geomatics, as well as in broader fields such as engineering and environmental management.

This research aims to test the effect that the implementation of green practices at a major sport tourism event, the Badminton World Championships in Huelva (Spain), has on the future intention of spectators to return to similar sport events. A total of 523 spectators who attended the event were randomly selected and self-administered in the presence of the interviewer. A confirmatory factor analysis of the model and a multi-group analysis were carried out. Sporting events have a great impact on the environment in which they are organised, mainly when they are linked to tourism, whether at an economic, social or environmental level. The results indicated that green practices indirectly influence spectators’ future intentions through emotions and satisfaction, direct antecedents. In addition, green practices directly affect both image and trust, and indirectly affect satisfaction. In conclusion, green practices are a variable to be taken into account when planning the organisation of a sporting event that aims to consolidate itself in the tourism and sports services market.

The detection of urban expansion through digital processing of satellite images provides valuable information for understanding the dynamics of land use change and its spatial relationship with environmental factors. In order to apply or generate effective land-use planning policies, it is essential to have a historical record of the regional distribution of human settlements, an element that is practically non-existent in our country. For this reason, this text aims to determine the urban growth rate during the period 2000–2014 in the state of Hidalgo, Mexico, and to identify potential expansion zones from Landsat images. Six Landsat scenes were used for the spatial analysis of the state urban coverage and their relationship with the road influence area was evaluated. Two maps were obtained as cartographic products: one of urban coverage distribution and another of the municipalities with the greatest expansion, whose areas are located in the Valle del Mezquital region. However, Mineral de la Reforma, Tetepango, Tizayuca and Pachuca de Soto stand out for their growth rates during the study period: 183.44%, 102%, 94% and 68.5%, respectively. In total, the state urban area in-creased 72.3 km² from 2000 to 2014 with an average growth rate of 1.8% per year. Such growth was associated with the areas of influence of important road infrastructure, such as the Libramiento Arco Norte in Hidalgo. Therefore, the Mezquital Valley and the Mexico Basin are considered as potential regions for urban expansion in the state.