This study investigates the intricate relationship between awareness advertising and buying intention among Iraqi grocery shoppers, exploring the mediating role of consumer attitude. Employing a quantitative approach, the authors surveyed 300 shoppers. Using a random sampling technique. To ensure rigor and validity, the authors rigorously analyzed the relationships using partial least squares structural equation modelling (PLS-SEM) based on 288 valid responses. The findings reveal that awareness advertising significantly impacts buying intention, mediated by consumer attitude. These insights offer valuable management implications for product marketers. Sufficient brand awareness attracts consumer attention, shapes positive attitudes, and ultimately drives purchase decisions. This study further validates the theoretical model of consumer response by empirically establishing consumer attitude as a central intermediary between awareness advertising and buying intention within the Iraqi market context.

Using individual- and panel country-level data from 118 countries for the period 1981–2020, this study investigates the effects of national- and individual-level economic and environmental factors on subjective well-being (SWB). Two individual SWB indicators are selected: the feeling of happiness and life satisfaction. Additionally, two environmental factors are also considered: CO2 emissions by country level and personal perspective on environmental protection. The ordered probit estimation results show that CO2 emissions have a significant negative effect on SWB, and a higher perspective on environmental protection has a significant and positive effect. Compared with the average marginal effect of national income, CO2 emissions are a more important determinant of SWB when considering a personal perspective on protecting the environment. The estimation results are robust to various estimation model specifications: inclusion of additional air pollutants (CH4 and N2O), PM 2.5 and various sample groupings. This study makes a novel contribution by providing comprehensive insights into how both individual environmental attitudes and national pollution levels jointly influence subjective well-being.

This study aimed to gain insights into the attitudes and strategies of top management regarding workplace happiness within a semi-government organization in the United Arab Emirates (UAE). Six senior managers at the organization were interviewed to explore their perspectives on employee happiness and the initiatives implemented to enhance it. Thematic analysis of the interview transcripts revealed several key findings. Top managers demonstrated strong commitment and willingness to prioritize employee well-being through long-term research-driven improvements. A variety of strategies incorporating personal, organizational, and Human Resources Management (HRM) factors known to impact happiness were utilized. Religious considerations and empowerment initiatives respect personal values while fostering intrinsic motivation. Top leaders modeled strategic priorities through their conduct, emphasizing visible support. The organization balanced individual needs with organizational goals respectfully. The findings provide practical implications for optimizing retention and performance outcomes through dedicated strategic happiness efforts guided by empirical research. However, more extensive research across diverse populations could further advance understanding in this field.

The global increase in organic food consumption underscores the need for in-depth research to understand the determinants of consumer purchase intentions towards organic products. Hence, this study aims to investigate the factors influencing the consumer purchase intentions towards organic food through an analysis involving 274 participants. Additionally, it also explores the mediating and moderating effects of attitudes and environmental concerns on the purchasing intentions towards organic food, providing insights in how these psychological and environmental factors influence consumer behavior. Using a quantitative method, data was gathered from the South Korean cities of Jinju and Changwon. However, analysis was performed through Partial Least Squares Structural Equation Modeling. The research findings illustrate that subjective norm, perceived behavioral control, and ethical consciousness significantly influence attitudes towards purchase intentions of organic foods. Moreover, the results indicate that attitude positively influenced consumer purchase intention towards organic food. Results reveal that attitude serves as a mediator in the relationship between subjective norms and consumer purchase intentions for organic food. Similarly, Likewise, attitude mediates the connection between perceived behavioral control and consumer purchase intention towards organic food. Additionally, the results indicate that attitude mediates the relationship between ethical consciousness and consumer purchase intention towards organic food. Furthermore, environmental concerns are found to significantly moderate the association between attitude and consumer purchase intention towards organic foods. The insights garnered from this study shed light on consumer intentions to purchase organic foods, equipping stakeholders such as marketers, retailers, and producers with valuable insights for creating effective marketing strategies aiming at promotion of these products. This research serves as a pivotal resource for developing targeted approaches to enhance the market share and consumption of organic foods.

In the current context of multicultural collision, online information is impacting traditional gender values. To analyze the changes in gender role attitudes and gender awareness among Chinese Generation Z college students under the influence of various social factors, the study focuses on Generation Z college students and explores the impact of cultural, media, educational, and family factors on gender role attitudes and gender awareness among Chinese Generation Z college students through questionnaire surveys and quantitative analysis methods. The research results show that Generation Z college students exhibit extremely favorable gender perspectives, with the proportion of bisexual gender roles approaching 38%, surpassing the number of students with traditional understanding of single sex gender roles. At the same time, in school gender awareness education, research has found that the proportion of bisexual gender roles is the highest among students who accept open mindedness, at 46.6%. In family gender awareness education, students who receive parental gender awareness sharing education have the highest proportion of bisexual gender roles, accounting for 48.5%. Therefore, the current gender education for the new Generation of students in China needs to abandon traditional avoidance-based teaching methods and adopt an open and supportive attitude to guide students’ gender values.

The current examines the influence of Islamic values on smoking behaviors among undergraduate students at Yarmouk University in Irbid, Jordan (N: 334). Tobacco use, in religious and cultural terms, is viewed as abhorrent; it is a significant concern for this population group. The study intends to identify how Islamic values affect the perception of students on smoking and, consequently, their smoking behavior. A self-administered questionnaire assessed sociodemographic data and the past 30 days of cigarette use. Descriptive statistics, such as frequencies and percentages, midpoint and standard deviation, and inferential statistics, such as chi-square tests, t-tests, ANOVA, Pearson correlation, and hierarchical regression, were used to analyze smoking behaviors, Islamic values, and demographic attributes. The study shows that Islamic values have a strong negative attitude towards smoking; students attributed smoking to religion, family and social expectations and perceptions, health and economic implications. Further, the hierarchical regression analysis revealed that cigarette use, hookah and e-cigarette, gender, and attitude towards Islamic values were suitable predictors for cigarette use. This study advances knowledge regarding smoking behaviors from the cultural-religious perspective. It highlights the importance of historically and culturally informed gender-sensitive prevention programs that address smoking-related beliefs, attitudes, and practices. Collaboration with the Ministry of Health and media outlets to integrate Islamic values into public health campaigns can reduce smoking among university students by aligning cultural and religious beliefs with health messaging.