In a rapidly evolving digital economy, cyberpreneurship has emerged as a pivotal force driving innovation and economic growth. The study applies the Theory of Planned Behaviour in predicting entrepreneurial intention in the context of Malaysia, where the government has actively championed digital entrepreneurship. Drawing from a sample of 473 final-year university students in the Klang Valley region of Malaysia, the study investigates the impact of Individual Entrepreneurial Orientation (IEO) dimensions, namely innovativeness, risk-taking, and proactiveness, on the intention to engage in cyberpreneurship within the context of Digital Free Trade Zones (DFTZ). The study further examines the moderation effect of psychological characteristics incorporating visionary thinking, self-efficacy, opportunism, and creativity to provide a comprehensive understanding of the factors influencing cyberpreneurial intentions. With the moderating variable, the paper presents a comprehensive model to investigate the IEO and psychological characteristics contributing to cyberpreneurship intentions and its impact on engagement in DFTZ. An empirical examination of data and hypotheses found that risk-taking (RISK) and proactiveness (PRO) are significantly related to cyberpreneurial intention. Psychological characteristics significantly proved its moderating role in its interaction with innovatiness (INNO), risk-taking (RISK), and proactivness (PRO) in influencing cyberpreneurial intentions (CYBER_PI). Innovativeness (INNO) without the influence of the moderating variable is not significantly related to cyberpreneurial intentions. Engagement with the Digital Free Trade Zone (DFTZ) through the mediating role of cyberpreneurial intentions (CYBER_PI), the innovativeness (INNO) did not succeed. On the other hand, risk-taking (RISK) and proactiveness (PRO) are found to be significant. The paper contributes to the landscape of e-commerce and digital trade literature by advancing our understanding of the factors driving individuals’ intentions to participate in cyberpreneurship and engage in DFTZ. The findings of this study provide valuable insights for policymakers, educators, and entrepreneurs alike.

Exploring the development path of badminton with Chinese characteristics is a key area in advancing the reform of China’s sports system and a crucial theoretical support for transitioning from a sports power to a sports powerhouse. This article reviews the overall situation of the development of badminton in China since the founding of the People’s Republic of China, and based on this, puts forward the basic connotations and directions of the development path of badminton with Chinese characteristics. It discusses the opportunities and challenges faced in aspects such as badminton management system and mechanism, accelerated optimization and upgrading of sports industry and brands, substantial breakthroughs in competitive level, cultivation of reserve talents, and diversified development of sports culture. It explores the future direction of the development path of badminton with Chinese characteristics from five aspects: system, management, talent, industry, and culture.

Cross-border ecological cooperation is always a challenging issue. Ecological cooperation in the Guangdong-Hong Kong-Macao Greater Bay Area has its own uniqueness as it is cross-border cooperation under “One Country, Two Systems”, which is different from multinational cooperation or regional collaboration within one country. This paper analyses the cooperation documents of Guangdong, Hong Kong and Macao, official reports and academic literature, and then summarises the unique pattern of ecological cooperation in the Greater Bay Area under “One Country, Two Systems”. It outlines four characteristics: different priorities in ecological management of each side, case by base cooperation, government-dominated cooperation with low public participation, and huge institutional gap between three sides. This article also identifies several problems and causes: lack of common ecological targets for each side and effective cross-border regulative measures, cumbersome coordination in cross-border cooperation. Finally, four feasible recommendations have been put forwarded: creating new institutional arrangements under the context of “One Country, Two Systems”, establishing the efficient decision-making platform for the inter-city cooperation, introducing the market-based resource allocation, and encouraging public participation in ecological monitoring.